News Article

Poll: Is Nintendo's Wii U Advertising and Marketing Doing Enough?

Posted by Thomas Whitehead

It's safe to say the 3DS messaging is doing fine

It's a common refrain for critics of Nintendo to state that it doesn't do marketing well. Some may see adverts featuring celebrities or colourful trailers of smiling children and despair, as there's often a sense that in targeting families and young gamers with much of its advertising the company has given up on the market that feeds Microsoft and Sony. That may be so, but Nintendo's marketing — allied to products that seized the day — contributed towards the company dominating the past generation in both the portable and home console space.

Of course, the 3DS is flourishing — while it may not match the momentum and sales of the DS family, we'd suggest that no dedicated gaming handheld is likely to in the near future, not without a lot changes in the market. In the face of smartphones, tablets and Sony's Vita, the 3DS is doing an impressive job of holding its own and establishing its relevance in the marketplace.

The portable had a rough start, and we often cite it as an example of why any obituaries for the Wii U are very premature. Naturally there's huge pressure on the system, however, and its lineup is expected to deliver the beginnings of a turnaround. It's there to be debated whether it's a collection of games this year to drive major sales — though Nintendo's efforts with bundles and promotions also leverage games already on the market — but there are question marks over whether these initiatives are getting enough airtime and exposure.

Nintendo may have a bombardment of media and marketing lined up, but if so we'd question whether it's a little later than desired. What we do feel, within the team at present, is that the Wii U messaging hasn't been prominent or particularly visible; we're referring to advertising and brand exposure on the web, television and radio, as well as on the High Street and in retail stores. If you didn't browse Nintendo-specific websites, how much would you know about the Wii U? Would you know about the initial trial version of Wii Fit U, or the imminent arrival of the first two Wii Sports Club releases?

It's been debated ad nauseum about the Wii U name and distinguishing it from Wii, but as that won't change we should consider whether Nintendo's doing enough to tell the world about its system, the deals on offer and games on the way or already available. For example with Wii Party U we'd expect a substantial marketing campaign. Yet aside from videos posted to YouTube channels it's had, in the experience of some Nintendo Life staffers, a borderline anonymous launch; some retailers only appeared to have one copy in the UK, while it failed to chart in the all-format top 40 for the country.

Yet 3DS advertising is prominent. In the UK we've seen TV adverts for the portable, with heavy exposure for Pokémon X & Y and seasonal messaging for Animal Crossing: New Leaf, along with 3DS bundles and the 2DS, in particular. In addition it seems that the situation is similar in North America and elsewhere in Europe, with much commentary about the presence of the 3DS in mainstream advertising and, in comparison, the absence of the Wii U. The 3DS is doing well, however, so is Nintendo backing the winning horse unnecessarily at the expense of its struggling home console? Looking forward, will Nintendo secure sufficient airtime for TV commercials such as this one for Super Mario 3D World?

We want to know your experiences and opinions on this; perhaps they don't match the impressions outlined above. Below are some polls to gauge how effective, or otherwise, the Wii U advertising is from your perspective, while naturally we'd love to read your views in the comments below.

Do you feel there's been enough Wii U marketing compared to 3DS? (592 votes)

Yes, I've seen plenty of Wii U adverts and promotions, as much as for 3DS


In part, the Wii U messaging hasn't matched that for 3DS but has been decent


I'm not sure


Not quite, and the Wii U needs more exposure and promotion


Absolutely not, the 3DS has been prominent and the Wii U barely visible


Neither has had enough adverts or marketing presence, actually


None of the above


Please login to vote in this poll.

What have you thought of Nintendo's advertising and marketing for Wii U in the past two months? (547 votes)

It's been excellent, I think the message is getting out there


Not bad, it could be better but it's been decent overall


I don't have an opinion on it, really


A little disappointing, I expect to see much more


What messaging would that be? Very poor, in my opinion


None of the above


Please login to vote in this poll.

What do you think the main message should be to promote Wii U? (553 votes)

Games, games and more games


Emphasize the value available with bundles, compared to One and PS4


Target families with Mario, Wii Fit U, Wii Sports Club and Wii Party U


Focus on the GamePad and why it's different


Play up the "Wii HD" angle above all else


Blow the budget with multiple campaigns looking at different angles


None of the above


Please login to vote in this poll.

From the web

User Comments (193)



bezerker99 said:

What advertising? Every spot I've seen is for European television. I've not seen one ad here in the USA for Wii U.



Rezalack said:

I've never seen a Wii U or 3DS advertisement on T.V. here in the US. Hell, the only ads I ever see on the internet is when they're posted here. It's abysmal. I see PS4 and Xbone ads on T.V. quite frequently and I watch like 2 hours of T.V. a day.. if that.



Diz93 said:

I've seen more ads for the Xbox One in the last 2 weeks than I've seen for the Wii U in the last year. Thats not right Nintendo.



BakaKnight said:

Last question I voted "games games games", but any option would be fine as long as I could see some ads around...

With the 3DS at least I saw some advertisements when the biggest titles came out, but with WiiU.... the only ad I saw in the last 5 months was on tv for Disney infinity, that's all.
I love and cheer for Nintendo, but I really don't see how they expect to sell more if only us fans know about their console >.>;;;



TromboneGamer said:

Wii U has had a decent TV presence with games like Skylanders and Disney's Planes, but otherwise those who play games don't really know what a Wii U is or they don't care because all the 3rd party games are on current gen with more features. There simply isn't much cool factor to the wii u atm. The kiosks in gamestops are rather popular and I find that curious. There must be something about the wii u people can get into. The question is, just exactly what?



Mrclaycoat said:

I live in Toronto, allover the city right now are ads for COD:Ghosts. On the ads are pics of Xbox/Sony and PC with Nintendo left out...not sure why. Wal-Mart has HUGE ads all over the place reflecting the same. Yesterday at Younge and Dundas (Toronto's time square) Microsoft had the entire area booked and dressed up for the event with helicopters, Hummers, camo tents everywhere and a ton of consoles and TVs where one could try the game out. No one aside from me a my small group of Wii U owners even knows this game is available. One example of many why Nintendo's non-existant advertising is working well at killing the Wii U



AdanVC said:

What advertising? I have not seen a Wii U ad on tv since it's release a year ago and those ads were awful and confusing as hell, showing people playing with Wii Remotes the 90% of the time and the Gamepad just appear for a second and the actual Wii U console doesn't appear at all creating the confusion if this is a new console or an add-on for the Wii. Wii U is such a fantastic console, too bad the marketing is doing terrible. Let's hope the new Super Mario 3D World appears on tv because that is a decent commercial.



DualWielding said:

I think people often overestimate what marketing can do for the Wii U, marketing can definetely be light years better but still the problem is that it is not a very appealing product with no clear target demographic



Spectator said:

I'm sorry, it's like beating a dead horse, but Wii U's marketing has been non-existent on TV. I've seen more 3ds commercials on Pokemon than Wii U marketing in the last year. I've seen 12 xbox one commercials within 2hrs last night. Nintendo is failing and failing badly with their marketing. At the rate they are going they will be overshadowed by Microsoft and Sony for a long time. Get it together Nintendo show what you already have, maybe 101, maybe third party, even your own games.

The sad part is people know Sony and Microsoft were going to advertise the hell out of their stuff, you guys have to counter.



kingston589 said:

I have seen alot of commercials for both the wii u and 3ds. Wii u mainly being 2014 winter olympics and super mario 3d world. 3ds being alot of pokemon



MegaWatts said:

I really do believe that the only thing holding the Wii U back at the moment is exactly this. The marketing has been practically non-existent across the globe. Never mind that people might not get the Wii U; 9/10 of them have absolutely no idea what it is. Moreover, I don't honestly believe it's that hard to promote — everyone I've shown it to or explained it to has understood exactly what it is.

In the UK, I think one of the major problems aside from barely advertising the system is that the advert we have seen do absolutely nothing to a) identify what exactly the Wii U is and b) show off any of its unique features in relation to the game that's being advertised. The Wind Waker HD ad was just gameplay clips with a couple of review snippets — utterly pointless. Show us the benefits of the system, Nintendo, and why we should be buying it. It's one of the most basic principles of advertising, which an expensive and qualified marketing team should understand. Heck, even a 20-second ad just showing off-TV play would help set it apart from the rest.



ajcismo said:

Been ranting about this for weeks, no advertising to zero market equals no sales. Iwata's plan has been short sighted, out of touch, and cheap. Time for him to step aside.



Darknyht said:

The last television spot I saw for the Wii U was at the release over a year ago, but I do not watch much television. If they are targeting Wii U ads at a specific demographic, it is not mine.

As for ads, again the only place I've seen them is on websites dedicated to Wii U already. Any other gaming site I read ignores the console almost completely, and what little coverage it gets generally is negative.



XCWarrior said:

As others have said - what advertising? I see Xboner and PS4 commercials. No Wii U commercials. In the last month, I have seen one Nintendo commercial - the Pokemon one that aired during the World Series. I saw it ONE TIME.

Nintendo has no marketing department as far as I can tell. Making commercials and posting them on Youtube DOES NOT COUNT.

And although people say Xbox Marketplace is annoying with all the ads, you do know what games are are available on the store. Maybe Nintendo should do a little of that - not as much - but a little with the Wii U and 3DS.



tchaten said:

Nintendo advertises the Wii U? That's news to me! Wii Fit U is a major opportunity as was the Wind Waker bundle and price drop - but NOTHING! It needs to have ad money to get the results they want!



ScreamoPichu said:

I love Nintendo, but their advertising the main thing I really don't like about them. They have the worst choice. (Lately, trying to create memes out of Cat Mario) I've only seen three ads out in the wild for Wii U, the console (at launch), Pikmin 3, TW101, and SM3DW.
Besides the fact that Nintendo has done a horrible job explaining what the Wii U is. I still have people IRL ask me what the Wii U really is. I've even shown people some of the future releases for Wii U and gotten people excited, how come Nintendo can't do the same?
Also, when Smash Bros. 4 comes out I hope we NEVER see the 3DS version in ads. It'll do fine, just advertise the hell out of the Wii U version. And Mario Kart. (Hell, just show some stuff off on TV and YouTube ads!)



Dreamcaster-X said:

I know it's been said before but calling it the Wii U and keeping the almost identical look of the previous system has just confused people plus the lack of marketing is just a disaster. I can't watch a channel without seeing an Xbox commercial yet the Wii U ads are just non existent and the way they handled Wonderful 101 was just a shame. I hope they plan on a media blitz for Mario 3D World because that game NEEDS to start moving systems.



Nintenjoe64 said:

The best Wii U trailer was the e3 2011 one.

Part of me wonders whether there is any point in ramping up advertising at the moment because the retailers are barely on board in the UK and I don't think UK consumers will care until Mario Kart is released. They might have announced various partnerships with Tesco and GAME but neither have any Wii U stuff visible. GAME doesn't even show the CoD:Ghosts Wii U boxes anywhere except hidden amongst all the other Wii U games but has pre-order next-gen copies at the front of the store alongside the PS360 ones.

I even went looking for a Wii Fit Meter today and received only puzzled looks from people working in GAME. Eventually someone in a different GAME told me that they were only available online but even this person didn't realise there was a new Wii Fit.



XFsWorld said:

3DS commercials I've seen this year:
Fire Emblem Awakening
Luigi's Mansion Dark Moon
Pokemon Mystery Dungeon
Lego City The Chase Begins
Animal Crossing New Leaf
Mario and Luigi Dream Team
Pokemon X and Y

Wii U commercials I've seen this year:
Lego City Undercover
Pikmin 3
Disney Planes



WingedSnagret said:

I think we all can agree that Nintendo has been doing a horrendous job of marketing Wii U. Heck it's been out for almost a year now and most people still think the system is just a Wii add-on.

I really hope the advertising is pushed a lot more soon because the Wii U has not gotten a good foothold anywhere.



GreatPlayer said:

In many Asian countries Wii U is still not supported. These countries only have the old Wii and 3DS officially supported by Nintendo, even though Nintendo has already set up regional offices in these areas. Their websites still advertise Wii and 3DS games and mention nothing about Wii U. No wonder more consoles are sold on Wii than Wii U.



DarkCoolEdge said:

The biggest problem WiiU faces is the fact that there's still a lot of people who thinks it is a tablet for the Wii. It has to diferentiate itself. And then it's all about the games.



bezerker99 said:

It's impossible to turn on the TV and NOT see a PS4 or Xbox One commercial. Would be nice to see a 3DS or Wii U spot.

I work in radio and marketing. In 2011, Nintendo invested in a radio campaign that advertised heavily Mario Kart 7 and the 3DS.

What happened??? Mario Kart 7, essentially, saved the 3DS from failure. I believe that game and the advertising Nintendo bought helped tremendously with turning 3DS sales around.



AlternateButtons said:

I think it's been decent but DEFINITELY need improving. I've seen some adverts for Wii U games but not the system itself. They need to first establish that The Wii U is a NEW console and not a tablet for the Wii and then run ads like crazy.



tripunktoj said:

Outside of the gaming media there's NO marketing for it in Latin America (and inside it its few and/or biased), NOA has executives dedicated to that area, but it seems they are there just to fill the gap or sit there and look nice.



Shworange said:

Until last night I have only seen one WiiU tv ad. Then last night my kids were watching the Cartoon Network. There was a Mario 3D world commercial on every other commercial break. That's great. They do however need to also hit the primary networks.



wcb123 said:

The only Uk Wii U advert i have seen (not on tv - i had to find it on youtube) was HORRIFIC. Since then ive seen nothing. Posters/Tv spots/Cross promotions... Nothing.

They need to employ a cutting edge, young creative marketing team.



TruenoGT said:

The Wii U attempts to appeal to so many audiences, it's lack of distinct focus makes marketing really challenging. Are they appealing to non-gamers? Are they appealing to Nintendo fans? Are they appealing to players looking for gaming innovation? Are they appealing to players looking for more of the same, but better? The answer is YES to all, but it's all but impossible to appeal to all of these audiences simultaneously. In many ways, the Wii U concept bit off more than marketing could chew and we're seeing the result.



Marshi said:

@bezerker99 Thats funny. I was guna say the oposite. I havnt seen any ads at all here in the uk,but keep seeing ads on youtube for american audiences...clearly you guys arent getting any on tv either!



readyletsgo said:

Ads I've since for the WiiU since November 2012 to today on UK and Irish t.v. are for MarioU in December last year and Pikmin3 in august, only saw the Pikmin ad once.

Ads for the 2/3DS are on ALL THE TIME since the summer and in the past 2 weeks I've seen about a million Xbox One ads. Nothing for PS4 but loads for PS3.

Seriously, someone in Nintendo of Europe needs to be fired. What's wrong with them?



Uberchu said:

I mainly see pokemon ADS on TV and the PS4 Taco bell one.

Last Wii U add I saw was for Pikmin 3.



Nintend0ro said:

Nintendo are advertising Wii U? I haven't seen Wii U console or it's games for sale in any of the biggest UK supermarkets. The only thing they advertise on TV and Radio is 3DS family and look how good is that thing doing...



bezerker99 said:

@Marshi I have been watching the European Wii U commercials that have been posted here at NintendoLife. my own personal and professional opinion, .................they are...........dreadful.



wcb123 said:

@marnelljm Honestly who is it you think is confused by the Pad? Parents ? I cannot fathom how someone cannot see its logic. After all, todays generation of Parents grew up around computer games. Its not the equpment, its the totally useless Marketing div they have in Europe and America.



raith said:

This is one Nintendo's biggest faults. The best way to reach the masses, is to create an aggressive marketing campaign. Something that is unique, clever, and would attract most gamer's attention. Unfortunately, the people that handle Nintendo's advertising doesn't seem to get that. A great marketing blitz that is spread on billboards, mass transportation, before movie previews, and so on will have people talking. I actually wrote to Nintendo regarding this with detailed ideas and I have yet to receive a response. It's just sad when most of us here barely see any Wii-U ads but if you remember, SNES, N64, and Gamecube has such memorable and continually played ads.



marnelljm said:

@wcb123 I personally know of at least 10-15 people that still think its an add-on for the original Wii. I don't think the gamepad is bad in any way, but is it worth the confusion and possible failure of the console? Just patch the games already out and start fresh using pro controllers and remotes. People can easily understand they can use their old Wii remotes.



FJOJR said:

During big sporting events with massive audiences like the World Series and the NBA's opening night I saw like a hundred commercials on the PS4 and Xbox One along with games for them/PS3/360 with only a couple multiplatform that are on Wii U and 3DS. Nothing for Wii U. How can Nintendo convey a message when they have not even tried to even get one out there? Are we the Nintendo fans supposed to do it for them? Sorry but I don't see a paycheck from you Nintendo.



MikeLove said:

I've mentioned the Wii-U to friends and they don't even know what I'm talking about, or they think I am talking about the original Wii.

Aside from horrible advertising, the console name itself is a disaster.



Spideron said:

Nintendo in Scandinavia sucks, with everything left to the importer. No advertising, no Club Nintendo, no nothing!!!



oOo-Sega-oOo said:

What advertising?! I went to Tesco last night for the midnight release of COD Ghosts to get a copy for my Wii-U. When I got to the counter and asked for a Wii-U copy the assistant said that they only stocked the XBOX 360 and PS3 editions! So what the hell is all this talk is about Nintendo partnering up with Tesco to promote the Wii-U? When Tesco aren't even stocking brand new Wii-U releases. Also the advertising here in the UK has been poor! The only marketing I've seen on TV here was when they sponsored The Tour De France and those adverts before the programme started were pathetic. Nintendo really needs to shift things up a gear to get the Wii-U momentum rolling.



VoiceOfReason said:

I laughed when I saw this. Of course not! I say blow the budget! Spend as much as possible advertising on every station. It's not like they don't have the money.
I have friends who thought the Wii U was an add on to the Wii. The friends who did know about the Wii U didn't believe me when I told them it was more powerful than the PS3. Consumers are dumb, Nintendo. They need to explicitly state stuff like this in their ads. As much as I love them, Nintendo is dumb. Or at least their marketing team is.



jjmesa16 said:

Wait there is a new Nintendo console? Tell me more.

I don't remember when the last advertisement I seen was. Maybe a 3-4 months ago when they were promoting Lego City Undercover. I think it's because of a lack of the amount of current 1st party games available. With Wii Fit U, Wii Sports, and Super Mario 3D World I hope to see more Wii U advertisements.

Nintendo here is my message to you. Do you really think that families are going to go online and watch Nintendo Direct? I'd say that gamers might go and watch Nintendo Direct. Would a majority of parents spend 30 minutes of their time watching Nintendo Directs? I'd say that they spend more time watching TV than they do surfing around Nintendo's website. The best way for people to understand Wii U is to play it, I agree, but I'm not going to go to gaming expos if I'm a parent and I'm not spending hours waiting in line to try a game at a store during the special demo time (especially since the nearest demo during E3 was 4 hours from my house). I'd love to just go to the nearest store and see how the Wii U works. However when I go to the store and find the Wii U there are just videos of the games. Why not have demos of Pikmin 3, The Wonderful 101, and some 3rd party titles?

That is my opinion.

@VoiceofReason I agree. I'd say half of my family and friends, 75% of them have a Wii, didn't even know what the Wii U was until I showed them.



Longaway said:

They should do a campaign riffing on the Wii's "We would like to play" campaign.

Door opens, two Japanese men are standing there with Wii remotes in hand.

"We would like to play.."

Slight waggle to the Wii remotes.

"...with you!"

They hand the door opener a Gamepad.

Spotlight some asynchronus multi-player, Nintendoland, Wii Party U, etc.

The Japanese men start to look tired. The door opener asks if they want to play another round.

"We need a break. We would like to watch television. You play now."

Door opener uses the Gamepad to switch the television input to a tv show, then sits down and starts to play. Camera closes in to show Super Mario 3D.

logo screen

The new Wii U - available now.

Also compaitible with Wii games and accesories

logo screen fades to the two Japanese men facing the camera, outside the front door

"We would like to play..."

They hold up Wii remotes

"...with you!"

They hold up the game pad and Wii U console.

Here ya go Reggie. No cash needed, but let's have a sit down about a a game idea.



FritzFrapp said:

The Wii and DS had colossal advertising campaigns and store presence in Europe. The result was colossal sales. The opposite has been true of Wii U and 3DS, though the latter has improved markedly in the last year with resulting higher sales–funny that!



FJOJR said:

@erv If Nintendo's marketing were any good you would have known the date by now. Even I am blindsided of the release dates cause I don't hear or see about them other than here or if they have the courtesy of a commercial than it is the day of the release.



jjmesa16 said:

@erv I'm not sure. I haven't seen any advertisement for it. I think it comes out on November 22nd but you'll have to check Nintendo's website if you want to find out for sure. lol



Marre35 said:

Yes, the marketing has been really bad no question about that. But for me personally there's still not a good enough reason to buy one. I'm not planning on buying the PS4 or Xbox One either, but everyone can see why people are waiting those consoles over Nintendo's.There's just so much more hype backing them & also promises of quality games. I would love to get a Wii U only for the upcoming Mario 3D World alone, but i can't justify buying a console for only its first party games anymore. Nintendo needs to work harder, the times have changed.



Unit_DTH said:

@Longaway That's far too simple and brilliant a plan for an advertisement for the Wii U! It needs to be in a sterile white room and have Nintendo Character Plushes all around and a non-threatening fat family being given a moment of glory on a lame TV spot... oh wait that's all of their ads already. Let's go with yours, it would showcase more uses of the console and the fact that it is a new console capable of all the things the Wii could do, with the capabilities of playing all new Wii U titles... anywhere in your home, with or without a TV at your disposal. I like your idea much better than any of the stagnant adverts I've seen for the Wii U as of yet.



Samurai_Goroh said:

I only saw two commercials for Wii U so far. One for ZombiU last year and one for Lego City this Spring. Their marketing strategy is non-existent.
It's so sad, because I believe that with proper marketing the console could sell very well. Wii had an amazing marketing campaign at launch, what happened now? It's not like they don't have the money to invest in marketing, geez...



Zaphod_Beeblebrox said:

I'm going to agree with the people who've already commented that advertising is probably not worth it. The core want the PS4 and Xbone and the casual want iOS and Android. Nintendo is lost in the interstellar void between the two.



GamerGleek47 said:

I've only seen a Wii U ad while I was watching Glee (before launch) and that was it! Haven't saw a single commercial since then.



idork99 said:

In the first holiday the Wii came out in 2006, what I believe helped the system create a snowball effect was word of mouth. Families, mine included, were being exposed to Wii and Wii Sports during the holiday get togethers. That created a strong word of mouth that would result in Wii systems flying off shelves. The problem with the Wii U is that it hasn't had that home run software that has "wowed" people. With so many different ways to game nowadays, it's hard to get the attention of the casual gamer that helped Nintendo's sales back then. With the exception of the 3DS, I don't see any dedicative gaming system reaching sales numbers of years past. And we have tablets and smartphones to thank for that.

There's no advertisement that can create a buzz. The buzz has to come from the experience of playing the system and sadly I haven't felt it.



rjejr said:

"Is Nintendo's Wii U Advertising and Marketing Doing Enough?"

Rhetorical question much?

Wait, is that rhetorical question rhetorical?



NintyMan said:

I agree that the Wii U marketing has been dismal, but an ad blitz is not going to save Wii U. It can certainly use more marketing, but at the levels 3DS is getting. The 3DS marketing has been manageable and effective. Nintendo doesn't need to blow its budget. It's going to take games, and I'm reminded of that awesome Nintendo UK trailer that showed a sizzle reel of big Wii U games coming one after the other for the rest of this year and the next.



ultraraichu said:

I have been seeing some Wii U commericals lately with Mario and Sonic, Mario 3D World, and Sonic Lost World but not to the same annoying brain washing power as the 2DS or Pokemon X and Y with their ads every commerical break, sometimes the same one twice in the same break. Here's hoping the Wii Fit U goes ad crazy at least with people who still watch tv.



Acampbell128 said:

The last Wii u commercial I saw,was shown before Wreck It Ralph when it was in theaters! UNACCEPTABLE!



Cyberbotv2 said:

I don't think you need to waste money on the advertising but have well placed ads. Here in the U.S., they could reach whatever demographic with commercials on a few shows, like the Walking Dead, NFL or NBA game of the week, and Big Bang Theory. Heck, they could have a walking dead or big bang character playing the Wii U. I would say they should have an athlete playing the game, but realize they are devoid of sports games.



Turbo857 said:


Hmm, as far as a hook for people to get into: I'd say Off-TV play is a big one and needs more advertising showing a good mix of virtual console classics and current multi-platform games. It's a great feature and even though Sony is going to use the Vita to bite off the feature, Wii U offers this out-of-the-box with less strain on your wallet. In the same commercial there should be comparisons of multi-platform games that feature split-screen co-op and then show the Wii U playing the same game with the TV and gamepad.

Also, this may be non-game related but I don't know why it's never mentioned that despite all of the features of the Gamepad, it's also a very useful, convenient, bonafide universal remote. It's the only next-gen console that offers a controller that can adjust the volumes and change channels of your TV and/or cable box.

Even when I'm not playing games, the Gamepad is always front and center since I use it to turn on my TV.

Those are 2 quick features that should be easy for the public to grasp and understand about the Wii U.



childofacid said:

I always see Wii U ads on Cartoon Network/Adult Swim but I wish they showed more of the Wii U gamepad's features. If they could create an ad similar to the one at the E3 reveal that would have been great.



gatorboi352 said:

@childofacid that's their problem right there. They only air on Cartoon Network or Adult Swim.

Meanwhile, I see Microsoft and Playstation ads on ESPN/MTV/Comedy Central all the time.



jpfan1989 said:

I have never seen or heard any kind of advertisement for WiiU here in the US. The only info I have ever gotten has been from here or a Nintendo Direct.



Prof_Elvin_Gadd said:

Why doesn't the Nintendo marketing team realize they can and should appeal to both families and gamers alike? When at the height of their success they appealed to everyone, not just the nice little mommy and daddy with two kids living in a house with a white picket fence families (which isn't the norm here in the states anymore). They should start trying to appeal to the mid twenties to mid thirties demographic on commercials just as they do to the family demographic. Bring back "Your playing with power!"



Prof_Elvin_Gadd said:

@gatorboi352 XBOne was all over the place on AMC during The Walking Dead too. I don't see why Nintendo can't advertise Super Mario 3D World during The Agents of Shield on ABC or something like that...



kyuubikid213 said:

The only Wii U ads I see are on YouTube.

Nintendo really just needs to advertise the games like that E3 trailer that showed all the launch window games.

I will say that the "Only on Wii U" angle is great. I feel that letting people know that some games are only available through the console is going to help sales when the advert preceding the slogan is Bayonetta 2, X, and the like.

If Nintendo had another "Wii would like to play" campaign with the Wii U, it'd be selling better.

Facts are, only the true gamers of my hall know what the Wii U is. Others that game more casually don't know it exists until I bring it up.

More advertisements and the system won't be so looked down upon. More games and it will be seen as competition. More third party support and we'll be all right.



Senario said:

I remember reading a quote from a ceo of panasonic that Marketing is what you do if you have a bad product. An interesting idea since if you have a good one then word of mouth is much stronger than all the advertisements you likely skip because you record your shows. Marketing does help in a way but people tend to forget that Nintendo and the core audience is not watching shows like the walking dead with their young kids. Also, what does it matter if the 3ds is being marketed more? Both systems earn money for nintendo so it is all good. I think they are going to be picking up steam as more games come out and the 3ds slows a bit down after between worlds.



Mayleene said:

Every Nintendo article that has a video, when you click on the video it beings with an ad for either a SONY or MS game. What is up with THAT?



Mayleene said:

Show an X or Bayonetta 2 ad on TV, not just a trailer on a gaming sight! DO SOMTHING!!! Don't sit there like a bottle of piss and not even foam for crying out loud.....

You're marketing strategy has been as useful as an ashtray on a motorcycle.



brucelebnd said:

I've seen Wii U commercials but mostly on kid shows and in the morning. disney jr nick jr channels like that.

Nintendo's ads are focused on kids and families. they know their demographic. if the Wii U doesn't do well this holiday season then it'll be time to worry.

Nintendo probably doesn't want to waste money are trying to attract "core" gamers because they already disregard Nintendo anyway.

us "fanboys" don't need commercials because we keep up with Nintendo and Nintendo does things like Nintendo direct for us



cmk8 said:

I've never seen that many Nintendo adverts over the last thirty years, I think if they have enough good games then people will notice, word of mouth will kick in and the sales will come.
I'm not sure big advertising is the way to go, pump the money into games.



larry_koopa said:

A couple of things:

1) Besides one or two commercials when the system first launched last November I honestly don’t think I’ve seen a Wii U ad on my TV. Any Wii U commercials I have seen through this site, such as the Super Mario 3D World trailer from a few days ago.

2) As another user correctly pointed out when discussing that trailer, the marketing for the Wii U as a whole sends a bit of a mixed message. Nintendo is constantly saying that they need to make it clear to consumers that the Wii U is a completely different product from the Wii, but yet in that Mario commercial everybody was using Wii Remotes to play the game. Everybody knows what a Wii Remote looks like, so it might be hard for some people (i.e. parents) to differentiate between the two systems.



Onett said:

Nintendo needs to run similar "Wii would like to play" spots on the television to showcase what the console is all about. This would put many of the previous consumers minds at ease to show that the Wii U still possesses the same great features the Wii had plus HD and a unique tablet controller.



Prof_Elvin_Gadd said:

@Senario Firstly, no one ever said they should advertise during The Walking Dead, just that XBOne had a ton of commercials during Sunday's episode. I agree with that statement from Panasonic, but the product has to be in a certain position for that to be true. The problem is no one is talking about the Wii U, so Nintendo needs to make people start talking about it with great games (most important) and then advertising, then they can slow down. Even their best consoles advertised, and both PS4 and XBOne are advertising as well. It's just how it's done in the industry. After the console is in enough homes word of mouth can be leaned on more.

Furthermore, parents might not be watching shows like The Walking Dead WITH their kids, but they are still watching it none the less. It takes a good mix. The kids see it on a channel like Nickelodeon and the parents see it on ABC. The child comes to the parent and says "I want a Wii U" and the parent knows what one is and hopefully purchases it.



rjejr said:

On a positive note, 3 store toy flyers - Walmart, Target and TRU - were in with this past Sundays paper. The Wii U did get some coverage. I saw the Mario/Luigi bundle and tons of Skylanders stuff. Not as good as tv ads but its a start. Its still early for holiday shopping, which is really what we are talking about his time of year, a large # of WiiU purchased over the next 2 months will be opened Christmas morning. So Nintendo still has time to get it together.

W/ the PS4 game delays and the X1 price the Wii U should actually have a very good holiday selling $299 bundles. And holiday shopping starts in 3 weeks so it's not too late to advertise.

If 6 weeks from now we're still having this same conversation the WiiU could yet become the next Saturn/Dreamcast w/ only 8 mil lifetime sales.



Jazzer94 said:

I saw five yes five Pikmin 3 commercials, for a first party game that is pretty poor in my book. Also the fact we had absolutely no advertisement for months in the UK effectively killed sales over here.



123akis said:

Nintendolife PLEASE email Nintendo with these poll results, then they will see how bad the Wii U marketing really is!



Emaan said:

I just don't understand. The Wii U commercials are so bad.

Does Nintendo not realize that they're terrible? Or do they just have someone who doesn't know what they're doing who's in charge of marketing?

It's just amusing to me how brilliant the Wii commercials were, and how it was instrumental to its success. And yet, Nintendo chooses to follow that brilliance with whatever these commercials are supposed to be.

Keep up the good work

I love all the 3DS commercials though, they seem to be doing something right at least.



FluttershyGuy said:

I largely blame the name confusion and horrible marketing for the poor sales. I remember seeing a couple of poorly done commercials for Wii, right before its release. That's it.

Also, Nintendo is not even trying to reach different audiences. From what I'm reading, there are ads, but largely on kids channels. I don't need a business degree to know that you need to cast a wide marketing net to at least attempt to bring in other demographics. I watch channels like AMC, USA, and TNT. I've seen PS4 & Xbone ads on them. Wii U? Nope. Plus, only marketing somewhere like Cartoon Network reenforces the misconception that Nintendo systems are kiddy systems.

Nintendo needs to start from scratch and try to make an effort on the advertising front. Clearly, the ad agency "Sterling Cooper & Partners" is NOT handling Nintendo's business! I highly recommend them, Big N! Get Don Draper on the job, he'll turn the ship around.



marko said:

none of my friends know what the wii U is.
And I have had the console since launch day...
Nintendo marketing is so 1990 they need to catch up they are falling asleep.
the console it self is riduculed as a joke all the time with its gimmicky controllers and current gen graphics Nintendo Marketing is pathetic.
I wish I worked at nintendo I would change so much...



MikeLove said:


Companies only do marketing when they have a bad product?! Hahaha! Absurd!

I guess Disney spending zillions on marketing The Avengers worldwide, or McDonalds, Apple and Coca Cola spending hundreds of millions annually on advertising is because they don't have faith in their products? I guess it's just a coincidence that the most profitable brands are also amongst the highest spenders when it comes to advertising, right??

The whole point is that nobody even knows what a Wii-U is due to lack of advertising, so how can you expect there to be positive word of mouth about it?



8BitSamurai said:

This is personal, but I have not seen any sort of a Wii U advertisement or anything of the sort for a long, long while. I've seen more marketing for the Xone and PS4, and those are not even out yet.

And just for the record, I'm not talking about TV commercials or anything like that, I haven't had cable for 4-5 years now.



Bulbousaur said:

I've seen adverts everywhere for the upcoming consoles, especially the Xbone. The most I've seen for the Wii U recently is a short-lived Wind Waker TV ad, and Disney Infinity which focused more on the Wii version anyway. Nintendo needs to spend a lot more on advertising, there is simply no argument here.



Mk_II said:

Of course we should not forget that it is quite hard and probably pointless to promote a console if there are little or no games. I always expected Nintendo to wait till the upcoming holiday season for a bix promotional push.



PixelPerfect said:

I've seen 0 Wii U console commercials on TV, but strangely enough I saw 1 Xbox 360 console commercial despite all the Xbox One junk flying around.



TheAdrock said:

I watch Cartoon Network about 5 hours per week. Last night during Regular Show was the first Wii U commercial I've ever seen on there. Compared to all the NES commercials I used to see on TV in the 80s, the U is invisible.



TARDIS-Blue_Blur said:

Over here in Germany they do a hell a lot of 3DS/2DS ads. Even on adults channel in the morning during weekdays. There are Wii U ads around as well, but mainly 3DS. I would say 1/4 Wii U; 3/4 3DS, of course what Nintendo ads consider.
They really have to push the Wii U a bit more..

Edit: What other Consoles consider. There are only some PS Vita and PS3(Games) some times. But I never saw a PS4/XboxOne ad. At last I can't remember.



I-U said:

I've seen a ton of commercials here in the states for Xbox One and PS4, and zero for the Wii U for around a month. In addition, NOA has announced they will be releasing the Wii Mini in the same month that the Wii U's GOTY is hitting. The Wii U's handling going into the holiday has been mindless and it wouldn't surprise me if the Wii U has a very unsuccessful holiday in spite of having 3D World and Wii Fit U.



Chris720 said:

Worst advertising for a console possible. The only as I ever remember seeing is the ones for Tour De France and last years trailers. That's it.

3DS on the other hand is on the TV, internet, Google+, Facebook, Twitter, YouTube and even my local radio station. Even saw it on a random bus.

Wii U though? Nothing, nowhere, it might as well not exist.



Giygas_95 said:

Very bad marketing. I've rarely seen any adverts for the Wii U, and most people are probably still confused about the difference between it and the Wii. At least with a complete failure like the Virtual Boy Nintendo was heavily advertising the console. They need to do the same thing with the Wii U in regards to advertisement.



Turbo857 said:


Name confusion exists because of ineffective marketing. It doesn't matter what you call something you wish to sell as long as it's a good quality product and the marketing is solid. The Gameboy Advance didn't have this name problem. Did people think the 3DS was a DS with a third screen?

A lot of people throw flame on the name when really the Wii U is inline with console names of the past. Even still, it's a much better name than Xbox One which is also potentially confusing since the name doesn't immediately suggest a numerical advancement from Xbox 360.



FluttershyGuy said:

@Diddy_kong That's a great observation about use of the Wiimote in commercials! That could lead parents with no knowledge of the system to think Wii U is just some Wii add-on. I wonder if anybody thinks these things through? Using Wii U Pro Controllers would've been wiser (then again, it may've been a problem, because New Super Mario Bros. U, for example, didn't support it at the time).

@U-I Yeah, it just seems like foolishness to introduce another Wii product, at CHRISTMAS TIME, to further confuse parents. I wonder how many will buy Super Mario 3D World, and Wii Mini because it's cheap, then take BOTH back after Christmas when little Billy says you need a Wii U (that's far more expensive) to play 3D World?

@Turbo857 I completely agree with you. I don't think Wii U is a good name from a marketing (or any other) standpoint, but I agree. I just didn't take any time in my post to connect the name confusion with Nintendo's ineffectual marketing. I focused on the lack of exposure to other demographics.



Kirk said:

The main Wii U message can't be "Games, games and more games" when the system doesn't have enough big games to actually support that approach.



darkgamer001 said:

"Did people think the 3DS was a DS with a third screen?"
If I recall correctly, people thought the 3DS was a DS with 3D, it was creating confusion, had bad sales and some were calling for a name change. Sound familiar?



strongest_link said:

I expect that Nintendo is waiting for the release of Super Mario 3D World and the start of the holiday shopping season before beginning a new marketing/messaging campaign for the Wii U. If the advertisements aren't more apparent at the end of November, I will be confounded.



WebHead said:

No, they have not done enough. They need to not only advertise the games, but also advertise the system itself. ad on how convenient off tv play can be.



JuleyJules said:

Advertising? What advertising? I haven't seen a thing. Releasing videos online is not enough! We need another Nintendo Direct AND TV ads here in North America.



TheLilK98 said:

Are you kidding me? How is this even a question? The fact that people out there don't even know what it is should give you your answer.



MitchVogel said:

"...trailers of smiling children and despair" Haha, for some reason I read this initially as if Nintendo is advertising children in despair.



BestBuck15 said:

The Wii U is a dead horse. Nintendo know this, they will try and play up on it being cheaper than PS4 and one, but it is not looking good.



IAmNotWill said:

Friday night, I was watching a basketball game. During one commercial break, an X1 ad came on. Literally, the NEXT ad was the Taco Bell PS4 promotion. Their commercials are so frequent it's ridiculous.

I saw a Wii U ad once during it's launch. Nintendo needs to get rid of their marketing team.



unrandomsam said:

So much for the Tesco thing. (Used to be one and a half rows for Nintendo and nothing else). Now it is just one row and 1/3 is Skylanders and another 1/3 is Disney Infinity. 1/3 Less chart games than ever. (Used to have quite a good range up until it was mentioned Nintendo was partnering with them to showcase the Wii U.)

I hate advertising the only type I don't mind is being able to play something. (Made me realise I won't like Rayman Legends at all).



JimLad said:

That second picture says it all really.
"Buy all this stuff and you can be like this guy!"



Kyloctopus said:

The Wii U may be a good system, but it barely has anything to advertise. Why waste your money on something gruelling to convince at the moment?



c1pher_c0mplet said:

Nintendo markets? LOL I've always been a diehard Nintendo handheld fan and that will never change. However, they've completely lost me console-wise. It's been really strange watching them go from basically being the hardcore company to this super family-/children-oriented company that seems to make really backwards decisions all the time... It's almost like they paint themselves in a corner on purpose, I dunno. Still got love for ya, Ninty. But... what the heck is going on w/you? o_O



Ferret said:

I have not seen a single wii u ad on TV in Australia. If I wasn't a Nintendo fan I wouldn't even know it exists.



gregrout said:

I haven't seen a single ad in Canada. The only source I've seen Nintendo "advertise" is through Nintendo Direct, which is idiotic because you're communicate mostly with people that have already purchased the system.



electrolite77 said:

If anyone at Nintendo thinks they're doing enough I'd like a quiet word with them. In my office, please.



WanderingPB said:

Its upsetting that this great console is being left in the shadows…
Ive never seen any comercials or ads in the US at all the only thing ive seen is sum videos on youtube which weren't really the best representation of what the WiiU offers

Even though the Wii Party U is amusing it comes off more like a comedy skit than actually advertising what the game is let alone what a WiiU is

Most of the average consumers that know nothing about video games at least know about the PS4 and XBone coming out but almost nobody know the difference between a Wii and a WiiU plus they didnt even know its already out!!

It's like Nintendo's expecting the WiiU to sell itself as if this last year for the WiiU has been peachy and there's no need for them to do anything but release a Mario game

Lastly Pottery Barn event…really Nintendo? This Mario 3D world should have been held in a Toys R Us or Gamestop or Best Buy where people can actually purchase the console.

PS4 and XBone is being advertised heavily in stores while the WiiU is simply in the corner left

Feels like when its come to marketing and advertising the WiiU Nintendo has given up



Chris720 said:

Its simple facts that Nintendo is not doing enough to market the Wii U. Every multiplatform game ad that shows up either has PS4 or Xbox One tagged on at the end... now that's good marketing sense, why isn't Ninth getting in on this scheme? It obviously works.

Consumers, especially parents now, are being drawn to the console that will offer their child the console they want. With constant bombardment of the One and PS4 screaming "buy me", parents and the gaming community as a whole will answer. But the Wii U is just sitting there saying nothing. Not to mention the limited amount of games on offer is diabolical and all the 2014 release dates just shows Ninty weren't ready for the leap to HD.



Wolfgabe said:

Well they have been coming out with several commercials and bundles as of recently



Mahe said:

"How U will play next" - funnily enough, the Gamepad features as little as possible in my Wii U playing. It sits in the corner in its stand while I use the console with a Wiimote.

The Gamepad is unappealing and it has made Wii U's marketing much harder than it would have been without the Gamepad.



LztheQuack said:

@Chris720 One problem. Most of those games are rated Mature and parents may be hesitant to buy them as a result. I haven't seen a single kid-friendly ad for the One or PS4, but plenty for the Wii U and 3DS.



tanookisuit said:

3DS is fine, but there is no advertising on the WiiU, at least not from them. When it first hit I heard there was some for a week or two in some markets, but I was in the process of a move and still I have NEVER seen a single Wii U ad by Nintendo. In the entire time I've seen maybe 3-4 ads, 2 recently for Disney Infinity and then the emblem for COD Ghosts, that's all.

I think deep down they're black and white on this, either incompetent or want to fail.



unrandomsam said:

@Senario That is exactly what I think about Marketing (What the Panasonic guy said). When you have a brilliant product you don't need marketing. (The marketing budget NoA has could pay for 80 games like Dragons Crown). Most people will have a point where if it is passed they will get the system.



Chris720 said:

@ScroogeMcLz I haven't seen a single parent who gives a flying pig about ratings anymore. They buy their kids whatever they want as long as they get them off their back. I even saw one parent buy GTAV for their child the other day and he must have been 10 or 11.

Gaming has changed a lot since I was growing up. It used to be about the fun of it, now it seems to be just killing, graphics and mobile gaming. Nintendo will always have a place in gaming, I just think they'll have a smaller share of the pie if they don't get their bum in gear and sort it out.



Prof_Clayton said:

When saying I bought a Wii U yesterday, one of my friends (who plays games sometimes) asked me what a wii u was. When I said it was a new system, he even said he had no idea at all, and never has seen or heard anything about it.
Great job Nintendo.



JaxonH said:

Yeah, it's time to blow that budget! The games are solid, the console is solid, the experience is solid...but word needs to spread faster. If it were me in charge, I'd spend it. There's thousands of mom and pop shops with the best grape jam you've ever tasted, but they barely break even because not enough people in their town even know how good the jam is. Sometimes, you just need to blanket bomb the market with ads to inform the consumer of your product. Everyone knows Nintendo, but not everyone knows Wii U.



JimLad said:

I've seen the odd advert on TV for each new game, but they never properly advertised the hardware to explain how it works.
Off TV play is what sets the Wii U apart, they need to show that more.



thanos316 said:

nintendo wii u needs marketing on tv. ive seen xbox one and ps4 ads. it also hurts nintendo when most of the big games are being delayed. xbox one and ps4 are coming out in the near future and the steam box is coming out early next year. so nintendo need some hard hitting games. mario games are all good but they need some big titles. star fox, zelda. im glad they are helping indie devs, cause that can help in a good relationship for bigger future games. ninty need to do a lot more. have an advertisement where its call of duty ghosts showing off the wii u actual gameplay , the game pad, and then at the end have nintendo's name plastered all over the screen..



unrandomsam said:

@c1pher_c0mplet Nintendo were never the "hardcore company". Some NES easier arcade ports. (NES games in general were easier than the Arcades or Home Computer games at the time).

PC Engine / Neo Geo / Saturn they were the hardcore systems.



LztheQuack said:

@Chris720 Your sample size seems to be a little small. Are you basing your statement on a handful of parents that you saw. I've seen quite a few parents that still care about what their kids play.



OliverAdam said:

Haven't seen a single commercial, and i don't think there's any for Scandinavia overall.

I don't think marketing would do much good anyway, maybe catch the gullible, but overall it's the machines own appeal that's horrific. If people want something, they will seek it, and obviously the Wii was a fun idea that many lashed on to, but it didn't have a lasting appeal on the majority (i know a lot of the supposed 'core' gamers basically detest it), so they don't go looking for a follow up to the Wii, they don't care -



readypembroke said:

Only Wii U ad have seen so far was for Pikmin 3 and the ad was on Cartoon Network. The only 3DS ads I have seen so far was Mario and Luigi: Dream Team and Pokemon X and Y I think.



theberrage said:

Regarding the Wii U... Really, what is there to advertise? Wii U, so far, doesn't have enough to show to justify any extensive advertising. You can have the coolest advertisements for an empty shoe box, but that won't change the fact that it is an empty shoe box. Looking forward to enjoying and discussing all the great games that will eventually be released instead of why Nintendo has their heads up their ... Well, you know.



Dogpigfish said:

There are commercials, but on the kids channels. I think they are playing it safe and staying out of Sony's way, while they rip apart microsoft. Wii U tried marketing to young adults last year and failed; they are going back to what works for them.



KnightRider666 said:

I grabbed the Mario & Luigi U bundle last night, as well as Wii Party U; and a used copy of Nintendo Land. The M&L bundle will drive the system home this holiday season. Best deal ever IMO.



MiNiStRy said:

Advertising for wii u in australia? Are you kidding!! We get not a drop of anything related to wii u at all on the tv, billboards or papers period.



NintendoLink said:

@KnightRider666 Congratz with your purchase, and lets hope you are right, but i doubt it. I still belive it needs dk,ssb,Mk8, more adverticement and more big games announced, before the sales skyrockets.



StarDust4Ever said:

@DkFluttershyGuy :
"Yeah, it just seems like foolishness to introduce another Wii product, at CHRISTMAS TIME, to further confuse parents. I wonder how many will buy Super Mario 3D World, and Wii Mini because it's cheap, then take BOTH back after Christmas when little Billy says you need a Wii U (that's far more expensive) to play 3D World? "

I imagine it's Christmas 1991, and some poor kid begs mommy for Super Mario World, and she buys it for him and wonders why it doesn't work in jr's new top-loader.



Rafie said:

I just want to come on and say that I believe that this is thee first article that I've seen that mentions the rival consoles and not one single bash! Thank you Nintendo fans. You are awesome!

Now I see some very sensible post here with great plausibility. I've said all along that what hurts Wii U the most is MARKETING! I've been saying that since I've joined this site. Nintendo is not marketing like they use to. They need to go back in time and just look at the 90's and see just how much they advertised back then. I miss that. Bring the commercials back. Let me see more posters around with Mario, Zelda, or whomever. Nintendo must be aggressive with their advertising. I'm pleading with them. I've even sent them emails requesting they market themselves better so that the general public knows that the Wii U exists and it's a phenomenal console!



brucelebnd said:

at Target and Gamestop the Wii U Mario/Luigi Bundles have sold out online.

the 15th the Skylanders bundle will be out and I saw a black friday deal on it. I think it was about 250 or 260.

if you look at the numbers last year 40% of kids 6-12 wanted a Wii U, only the ipad beat that out. now that the price is down and bundled with more games.



Ren said:

yeah I don't need to say it again but it is a weird state; what did they think would sell it? retailers clearly aren't excited so it was supposed to be... word of mouth? I don't know anyone who has one or even knows what it is, they give me a funny look when I mention it. Almost seems too late for a comeback now if the adverts are not blazing forward like.. yesterday. games only mean something if people know about the machine.



ex-sight said:

Bad console name and bad marketing and bad promotion. Nintendo need to change marketing agency.



Shade_Koopa said:

They need to advertise the Wii U more on the TV like they do the 3DS. They are focusing way to much on the internet for the Wii U. The net ads of the Wii U will be seen by all Nintendo Fans, but what about the casual gamer? Most are young kids who probably don't a lot of time on the internet as Nintendo may think.



DiSTANToblivion said:

I wouldn't even know that the console existed or that it was different to the Wii if I wasn't a Nintendo fan already.



Jono97 said:

I reckon they are just not doing it properly. My mum knows that nintendo is... I've seen here see the Wii U advertisement and I bet you she still will have no idea what a Wii U is. I do have to say the advertisement uses some innovative designs, but, to parents, it just looks like any other ad. At least make it obvious that it's made by nintendo. like literally say "This is nintendos new console the Wii U"



BestBuck15 said:

There is no point advertising a console if there are no games for it. Nintendo need a killer app and they still haven't got one.



Laxeybobby said:

Nintendolife - why not approach Nintendo UK or USA with these poll results and get them to officially comment as a followup to this article.



JimLad said:

Another thing that irritates me about their advertising is how they somehow make a cool game look less cool. Everything looks so safe and friendly with some idiot on a couch smiling with their fake family.
It's like they're marketing towards the parents of the child rather than the child themselves. KIDS WILL NOT THINK THAT IS COOL.
It worked for the Wii, but it is time to ditch this style of commercial.



Antisham said:

Currently i'm studying the marketing of the video game industry as part of my masters degree, so this is quite an interesting read. Nintendo have of course marketed both the Wii-U and 3DS accordingly, which is why the intended position of each product is actually slightly different, thus leading to why we have been exposed to each on a varying scale. However, I do agree that Nintendo might do well to re-examine the actual position of the Wii-U. Furthermore, they may need to promote the experiential benefits of the console, rather than the features alone. Sorry for sounding so grown up and naf, but it is interesting to me and I intend to make a career out of it! The kid inside me is screaming: 'MORE GAMES FOR WII-U!'. Regardless of all this, I love Nintendo, they have a culture unlike any other company in the industry and I respect that.



Antisham said:

@ex-sight On the contrary, the Wii-U has been sold succesfully to the target market, which is not exactly us. This console has been positioned as family oriented entertainment, unlike the 3DS which has a range of segments. Learn a thing or two about marketing before you say it's bad.



Chris720 said:

@ScroogeMcLz It might be different in America. But I have seen plenty of parents in video game stores, supermarkets and other outlets that sell games buying their children games with a rating 16+ even though they are nowhere near that age.

Possibly its just a small scale and only based on what I've seen, but there are still parents out there who don't care.



pukka-pie said:

I'm not even sure the failures of the Wii U are down to advertising. We all think the Wii was a huge success and yes, it was, but it undoubtedly turned vast swathes of loyal Nintendo fans away. If you take out all the woeful carnival games, the cooking games, the party games, the get fit games, which were frankly all bought by extremely casual gamers that could happily go the rest of their lives without ever buying a console again, then the Wii really didn't do a whole lot. Most of those people aren't going to care enough about games to want to make the upgrade to the Wii U. Most 'hardcore' gamers, aren't going to be turned away from Sony and Microsoft any time soon. So Nintendo are left with their hard fanbase, the fanbase that didn't turn away during the Wii, the gamers that crave another Zelda or Mario.

Sure advertisement can make a difference but Nintendo are paying the price for the path laid by the Wii. Frankly i'm not sure how much the likes of Mario and Zelda appeal to the average gamer now, most games now are pretty dry and very serious.

I love Nintendo and actually i'm going back to the Wii at the moment playing through all the games I missed (pretty much all of them), but on the home console front Nintendo might be doomed. People like flashy graphics, and when Steam, the Xbox and the Playstation take up such a huge chunk of the market I fail to see how Nintendo could ever catch up.

The Wii was a huge success. But it might turn out to be the biggest mistake Nintendo ever made.



Beechbone said:

Wii U could get more advertising and as 3DS gathers much attention why not advertise Wii U in the same places that 3DS is advertised? Like there is opportunity with the Smash Bros because it's cross platform. And more promotions. There are numerous discounts and promotions on 3DS like buy 2 games get one free or something and there is almost none for Wii U. Didgital Deluxe Promotion is a failure because digital releases on Wii U are more pricey than retail. And what you buy on 3DS does not count towards it. How about promotion like buy Super Mario 3D World and get Super Mario 3D Land for 50% of regular price.



Finntendo said:


Yes, I can feel your pain. I really don't watch Finnish channels so much, buy I highly doubt there's any ads... but I go thru lot of printed stuff and there's the same problem.. some corner may be Wii U console, but nothing more. If there's a game released to all platforms, Wii U barely is mentioned. And yes, I think some of the problem is, people think it's just some upgrade for Wii, not a seperate console.
In Finland, Bergsala should buy ad from backcover of Donald Duck comic, would probably reach the highest possible (it's the most read magazine that is published weekly and is read by over 1mil Finns in a week..pretty good since there's only 5,4mil of us) audience. I mean, Nightwish advertises their albums (or at least has, TH being ultimate DD fan)
So for every country they should find a channel like this, what would reach the highest amount of people.



withoutdk said:

have not seen one wii u ad... and the shops only make ads for the ps3 and xbox....
is it really that difficult ? i see more ads for nicer dicer than for one of the greatest machines so far... thanks a lot nintendo.



BlasterMaster said:

Lets not blame Wii U failures on marketing. The Wii U itself is to blame. The original Wii was successful because of a fad or trend (new controller). Nintendo should have realized the excitement for the fad was over when Microsoft and Sony's attempts to mimic Nintendos success failed. Not to mention the bulky Wii U controller and last Gen tech. To this day I play Wii games with my Gamecube controller because I grew tired of using the Wii-more and nunchuck. My advice for Nintendo, get back to the basics.



AJWolfTill said:

I think the worst thing is that I've seen a few multiplatform games which despite coming to the Wii U haven't shown the box along with the others at the end of the adverts. Why on earth does that happen :S



Omarsonic9 said:

They should really extend to the middle east.
The only commercials I see here are Battlefield and CoD.



Deathgaze said:

@pukka-pie I agree with you, for the most part.

The way I see it Nintendo's fanbase for the most part goes in cycles, and these times are no exception. I grew up with the NES and SNES, I lost faith in the big N when they released the N64, 'cause they stuck with cartridges and only had 3 games I care for, for it I placed them in the "casual" column. I continue to buy Nintendo consoles for 2 franchises, Fire Emblem and Metroid, but Nintendo has killed Metroid on the Wii so I guess just Fire Emblem now. The people who ditched Nintendo in the recent years are the Nintendo 64 and GameCube crowd as far as I can tell. All my mates who I use to play NES and SNES with couldn't care less about Nintendo. Once I felt like Nintendo stopped targeting me I moved to the PlayStation (1) because all the games I loved for the most part carried over to there, Chrono, Final Fantasy, Castlevania etc. The truth is, Nintendo targets younger audiences, that's not to say that adults cannot play Nintendo, but they are not their main goal. Most will grow out of it. That's just the way it is.

It's a common cycle of "Nintendo is doomed", it's just generally when the next generation of gamers come in, the former Nintendo audiences moves on to the more adult orientated platform.

I hope that wasn't too off topic.



RetroBillyT said:

They need to advertise the fact that Wii Sports Club will basically be preinstalled on your Wii U (via Spotpass). They need to advertise the Wii Fit U trial.
Make sure the retailers are stocking the new bundles. Both my local Sainsburys and Game are just displaying a battered onld Nintendoland Premium pack- nothing else!
When the new bundles come in, put stickers on all of them emphasising Wii Sports Club.
The Wii u is a great machine but is being marketed very badly.



Kirk said:


I'm including upcoming games.

The Wii U library of current and upcoming games isn't exactly something to shout about right now. There's a few first part games worth getting excited about and a couple of third party games to maybe get half excited about and that really is about it.

I'd advertise all the games but I wouldn't go around shouting about "Games, games, games.", like it's something to boast about or a major selling point of the console, when the PS4 and Xbox One are just about to be released and in terms of support and especially big AAA third party titles they totally p*ss all over Wii U. Even the current-gen PS3* and Xbox 360 have more big third party titles coming up to get excited about than Wii U.

No, the games really aren't Wii U's strong point, excluding a handful of good first party titles (which is expected by default), and if they were it would be selling a lot better because as we all know "great games sell systems".

*Sony just announced 300 games are coming to PS3 over this Christmas period alone.



DarkNinja9 said:

yeah i seen EU advertisement not never US even so it needs tons and i mean tons of advertisement come on already and showing off the features or gameplay with the gamepad jeez is it that hard to do?



triforcepower73 said:

I don't think they should advertise the games unless they blow the budget with multiple campaigns. And come on, their Nintendo! They have like $10 billion in the bank right? If they used just a small fraction of that on advertising that it's the major new upgrade from the Wii, it has games you can't play anywhere else, it has a cheaper price tag than the competing next gen consoles and free online, it has a great new innovation in the gamepad, and it simply is the next Nintendo console, they could completely turn their fortunes around!



Genesaur said:

Everyone keeps talking about TV commercials. I hope you guys understand that there's a LOT more to advertising than just commercials. I haven't seen the Wii U take a strong presence in any regard, but still, I think a lot of you are overusing a rather narrow example.



BlackStar9000 said:

@Longaway Great Idea, Im sure the NOA marketing team wanted to do that, but Nintendo themselves have been cheap barstewards and slow to release games so I believe they are just waiting for a decent line up of first party games to become available, saving money until after the Xbone and PS4 consoles arrive and they slow their advertising, yea I know it sounds dumb and a wasted opportunity, but its modern Nintendo logic, they want to be so different (and cost efficient) that they are continually isolating themselves to a shrinking Island of fans, I for one will stay until the end being a life long fan, but I dont like this situation at all....



DESS-M-8 said:

Nowhere near enough marketing to even constitute even a poor showing, they now need everyone in the world to know what the Wii U is.
EVERYBODY knew what a GameBoy was, EVERYBODY knew what the Wii was, EVERYBODY knows what a DS is.
Virtually NOBODY knows what the hell a Wii U is.
Nintendo need to spend whatever it takes to change that



wiiucompl said:

@Spuratis COOL
I thinked that only in Poland Nintendo is not visible
(see site).
But now I see - there is no adv around the world of Wii U.

N. Are you proud of Wii U? or are you ashamed of ?
Nintendo - please - use TV, use Internet, use social networks, use street adv., mall promotions for your best product! Show game trailers of GamePad, off-TV mode and family fun.
It's so difficult?



sevex said:

I think rather than advertising, Nintendo needs to raise Wii U customer satisfaction levels. Find what people want from the Wii U, or what they don't like about it, and deliver! Then people can start confidently recommending the thing to their friends and family.



Luffy said:

I see about 4 PS4 commericals a day for the last 2 months. Its nuts!

I've never seen a wii U commerical yet



MarioMan247 said:

When Wii U does a commercil it needs 3 thngs:
1) say "IT'S A NEW CONSOLE"! (and show wht the console looks like )

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