With Super Mario 3D World now less than a month away from release, it's surely time for Nintendo to crank up the hype machine. As a title aiming to incorporate a range of gamers, its unsurprising that Nintendo of America's recently released TV commercial focuses on the theme of playing the game together; four charming young gamers look very happy while doing so.
As has been common in various advertising campaigns in the region, Nintendo has taken a rather literal approach to highlight what the game is all about. We see a movable platform — used by blowing into the microphone — activated in the real world, while one girl has to play with a sideways Wii Remote while wearing a cat outfit that includes chunky looking paws: even a Mario ninja would find that tricky.
But still, this seems like a solid effort to show the fun that can be had in multiplayer. Check it out below and let us know what you think.
Comments 58
i cant wait to get this for real
Ahh, I want this game so badly!
Nintendo: Connect with others online through Miiverse!!!!! But don't let them play Mario 3D World together
A wild WiiU tv Advertisement appeared!
It may be rare, but I'd call it Mild, not Wild.
Well, I've seen worse commercials. I thought the PS4 commercial was an ad to join the US Army (That didn't make sense, as I was watching a Canadian TV station)
I love the Cat Goomba! November 22 cannot come soon enough!
Nintendo: "We need people to realise that the Wii U is a brand new console, NOT an addon for the Wii! I KNOW! Let's create a commercial advertising out latest games with everyone sitting around playing with Wiimotes".
They should all be using pro-controllers...
As much as I love Nintendo, they make some god-awful commercials.
Hah! I love it, just love it!
I thought that was a good commercial. I can't wait to get this game and have it turn my living room into the Mushroom Kingdom!
Its about time i see a wii u commercial
That was decent. I have no problems with it.
@daveh30 The Me Wario one was pretty good (Think it was for Super Mario Land 2).
Wait? This game turns your room into Mario themed room? SSSSOOOOOOOLLLLLLLDDDDDDDD!
@DestinyMan Yeah 3DS commercials are great.
And this was a good commercial, way better than the NSMBU commercial
is this actually going to be on tv? I have never seen a Wii U commercial.
Just preordered at GameStop
They actually HAVE to show people playing with Wii Remotes this time because they are holding the new Wii Remote Mario and Luigi edition that came out this friday. At least they highlighted the part when the guy blows into the Gamepad while playing (wich I didn't know you could do that in the actual game until I saw the commercial, cool!), that would attract some people for sure. It's a nice funny commercial, I like it.
@Coggit
I'm not sure what you're after, but if someone were to think that Wii U and
Wii is the same thing, he'd have to be either silly or a casual player.
Its an ok commercial.....but I want to see it plastered all over TV.....by Christmas I want to be so sick of the commercial that I hate it!
It will be mine, oh yes...it will be mine. creepy grin
@Coggit
I agree with the mixed message that you pointed out. And I will certainly be using my Pro Controller for this game. Unless I'm playing Nintendo Land my GamePad is only ever on long enough to turn the display off while I fire up the Pro Controller.
well that was terrible, even their ads are cheap!
Look, a cat-goomba!
@Gerbwmu I actually know quite a few people who play a lot more video games than I do, and consider themselves "hardcore gamers" (ie. Xbox Fanboys) who I've had to explain the Wii U to. A couple of weeks ago I was discussing it and mentioned the backwards compatibility. My coworker got a puzzled look on his face and said he was surprised it was big enough to fit a full size Wii disk in it.... he thought it was handheld system and consisted of just the gamepad. Most non-nintendo gamers that I know think its an add on for the Wii. Yes, us regular Nintendo fans think its all pretty obvious, but Nintendo has done a pretty poor job explaining the system to those who aren't actively seeking out the next 1st party Nintendo experience. Use of the Wiimotes in this commercial is just another example.
Side Question: has Pro Controller support been confirmed for this game? I know we all want it, but has nintendo stated it will be supported?
@Williaint lmao!
I swear I saw at least 5 XBOne commercials during The Walking Dead the other night. I'd like to see more Nintendo commercials on some adult programming now and again. Not necessarily on AMC, but you know. You know.
Give me this game. Give it to me NOW!!
Visually this was interesting but I didn't like the voice at all. He didn't seem completely dis-interested but there was something odd about the sound of his voice that I found distracting. Still, if I could see a Wii U commercial on tv I'ld be happy.
I've been watching "Arrow" free on demand and I've seen the commerical for China Beach DVD set abut 30 times. I'm cringing as I type this getting ready to go watch another episode. This is where they should advertise. Not on Arrow, but On Demand w/ limited commercials but you see the same 1 30 times. Hulu does this as well. My kid watches some nauseating show called "Too Cute" about puppies and kittens. They should show this commercial during that.
http://animal.discovery.com/tv-shows/too-cute-kittens
The guy who narrates is 100x better than the guy in this commercial.
@Coggit I agree ! Nintendo is always looking backwards compatible but never pushing the future. And the only reason don't see Nintendo ads is I don't watch television.
@Faron Surely the game case is a giveaway that the Wii U is not a Wii, same as Gameboy, DS, Xbox and PS consoles had different game cases and virtually identical console names.
@unrandomsam forget mario OBEY WARIO!!! I remember that one.
@Prof_Elvin_Gadd Walking Dead is shown on FX on Australian pay tv, and they have the new Batman game as the sponsor, with a crossover ad. If they pick the right show or channel with a good demo crossover, a big advertising push would work well, for game and console.
So excited!
LOL that commercial
But seriously, I don't care about quality at this point. Just spam it on the fudging TV.
@daveh30 nintendo has confermed wiimote, wiimote and nunchuck, pro controller and classic controller. gamepad too.
@luigifan2000 Beauty.
Advertising a Cat? This isn't a pet shop advertisement, its a Mario game advertisement. Show me some Mario POW!! Just can't wait for this game to come out. I really enjoyed the other three 3D Mario games so much.
Well, that was horrifying. At least the game itself looks good.
It's going to be difficult to decide between this and A Link Between Worlds...
Lame commercial, but it's a commercial nonetheless. Even if it's poor, people will say "have you seen that Wii U ad on TV?" More recognition would do the world of good.
I've seen tons of Xbox One adverts already, so hopefully Nintendo follows suit with 3D World, Wind Waker, NSMBU+NSLU, Pikmin 3, Sonic Lost World, and others.
@CountWavula 99 lives by the time you reach the second world... 99 lives (delayed echo)
Over this weekend ive seen 4 ads for the 3ds. 3 of them was during prime time saturday night tv. And 1 of them was advertising the new seasons in animal crossing... Thats a nearly 6 month old game and its still been advertised. And what do you know? Its selling like hot cakes.
My point to all this is I havnt seen ONE advert for the wiiu. No ad for wii party u, no ad for the amazing wii fit u promo. Not a sliver of the price drop, no mario 3d world, NOTHING!
And you're scratching your head over why wiiu sales are dismal yet 3ds is flying high?! You know sometimes I wonder if for some insane reason Nintendo dont want the wiiu to succeed... ADVERTISE YOUR F****** CONSOLE NINTENDO FOR PETES SAKE!!! ARRRGH! :@
@daveh30 Yep "Also, for the record, there's multiplayer controller support for the sideways Wii Remote, Wii Remote and Nunchuk, Wii U Pro Controller and even the Classic Controller."
https://www.nintendolife.com/news/2013/10/preview_super_mario_3d_world
@Williaint - I've noticed the commercials aren't showing any game footage for the new systems.......I wonder why?
I dont know why people complain about the commercial, at least we have 1 now. Nintendo please release more and more commercials and surely the wii u will start selling systems.
@Marshi Agreed. That Wii Fit U promo deal is great but it will achieve nothing if people don't know about it.
I'm going to have a blast with my family & friends!
Local multiplayer rocks!
Oh God, I didn't know the game featured the dreaded blowing into the microphone...! Was the game originally planned as a bad DS launch title from 2004? Why on earth would they advertise such a consistently terrible feature? I'm hoping it's optional right?
Anyway, other than that, I thought the commercial was excellent. Does the family-friendly thing, but with a charming, whimsical Nintendo-y twist, rather than the corny, aspirational, sterile way they would have done it last-gen.
It looks perfect for the Saturday morning cartoon crowd. Wait...does that still exist?
Pretty good ad, looking forward to this game.
@Haywired Yeah, they really stick the mic blowing at the forefront of the commercial. It's one of the main reasons I don't like it, because no one gets excited about blowing into a microphone, especially when it's being touted as a "new" way to play.
Better than nothing
Blowing mechanics? UGH.
I think this'll do quite well as an ad actually!
That is an efffin TERRIBLE commercial!!! It makes the game look washed out and looks like a Wii game. It looks nothing like the AMAZING trailers they've been putting out for it!! I hope this is not going to air in North America.
Where is my SM3DW special edition Wii U, Nintendo???
This commercial was decent.
I'd love to see the creativity they finally got out with Pikmin 3 though. The 3DS ones have all been great, it's just the Wii U ads that need some improvement.
Oh well. It's their choice.
The game looks good enough from just looking at one of the pictures, that's how good it's going to be
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...