News Article

Nintendo Needs To Cut Wii U Cost To Capitalise On Mario Kart 8 Success, Says Ubisoft CEO

Posted by Damien McFerran

"Nintendo has to perform this year, otherwise they will have less games"

Ubisoft CEO Yves Guillemot has passed judgement on the Wii U's future in an interview with CVG, stating that the Japanese firm needs to get more machines into homes if it wants to remain a key player in the market.

Guillemot — whose company has supported the Wii U perhaps better than any other third party publisher — claims that a price drop is the most effective way of achieving this aim:

With Mario Kart, Wii U made one step and we expect with Smash Bros. it will also do more. If Nintendo put the right price on the machine then they will probably have a chance to do further.

Ubisoft has key franchises coming to the Wii U this year, as well as an unannounced game which it is holding back until the Wii U's market share is larger.

During the interview, Guillemot outlined his company's plans for the rest of 2014, spelling out very clearly that Nintendo needs to ensure its console continues to sell at a high volume in order to attract support not only from Ubisoft, but other publishers:

We are coming with Watch Dogs and Just Dance this year. We also have another game on the shelves that we expect to come at some point when there will be more machines. That game is waiting for more machines to be available. We are also waiting for them to achieve more sales so that we can invest more. Because the problem we have with next-gen now here, is that we are seeing less games that are on next-gen and last-gen consoles. Nintendo has to perform this year, otherwise they will have less games. Justifying investing in the machine needs a larger install base.

Mario Kart 8 has provided a significant boost to the console, selling 1.2 million copies sold in its opening weekend and increasing hardware sales by over 90 percent.

[via computerandvideogames.com]

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User Comments (159)

HarryK

#2

HarryK said:

Is he really threatening them to still not release this one finished game they have, when there are more Wii U's out there than XbOnes?

The Amazon price in Germany seems about right: 280 bucks for a Wii U with Mario Kart. I'd buy it!

Gerbwmu

#4

Gerbwmu said:

I get what he is saying......but at the same time Ubi slashes their prices within months of release so instead of buying their game at $59.99 I wait 2 months and pay $29.99.

Phantom_R

#7

Phantom_R said:

The Wii U costs way too much!!! The PS4 and Xbox One are just fine, though. I'm pretty sure they're already half the price of the Wii U, so the Wii U's price must be the problem here.

Link506

#8

Link506 said:

I don't know if that would really help the Wii U. I still suport the idea of bundles, but we will just have to see how far it takes them.

micronean

#9

micronean said:

Just Dance doesn't count.

But also, I wonder if this guy is also worried about the sales of the other platforms. None of them are really performing to their maximum, both on software or hardware.

DarkCoolEdge

#10

DarkCoolEdge said:

@HarryK The problem is that with fewer Ones than WiiUs publishers sell more games on One. And that is in no small part due to the difference in power and also the fact that people buy Nintendo hardware to play Nintendo games.

andrea987

#11

andrea987 said:

Lol, still trying to justify their unjustifiable actions, I see. Spewing judgements and worthless remarks, nonetheless. Nice.

bizcuthammer

#12

bizcuthammer said:

They cant do a big price drop, and already dropped it last year by $50. I could see them selling it at $250, which at this point i think would be a bargain for what is on offer. By mid 2015, Wii U will still have the best exclusive library of games out of the three big consoles, and it won't really even be close. If great titles like Mario Kart 8, Super Smash Bros, and Legend of Zelda U aren't enough to move a significant amount of units, then i have a hard time believing a price drop will help much either.

Wii U is never going to beat PS4/XBO in sales, but it can carve out its own place in the market by offering top notch games that can't be found anywhere else.

Porky

#14

Porky said:

90% of increased sales x less than 10k systems sold weekly. Not much!

ModestFan93

#16

ModestFan93 said:

@HarryK That situation was entirely Ubisoft's fault as usual and not making it exclusive. And the Wii U still ended up being the platform that was outselling the most.

Captain_Toad

#17

Captain_Toad said:

Again with this price nonsense........ @Rosalina 300 for a DX model
Nintendo, when you did that commercial for MK8 and that bundle. It was awesome, keep doimg that.
Even with the advice ubisoft gives out, I'm being a bit realistic here the U won't be seeing 3rd party releases (if they're smart enough) for a year or 2.

HeroOfCybertron

#18

HeroOfCybertron said:

The Wii U is $300 and the Xbone & PS4 are both $400 I think.

"whose company has supported the Wii U perhaps better than any other third party" Has Ubisoft released any games exclusively for the Wii U besides ZombiU?

FernandoMachado

#19

FernandoMachado said:

I don't know if this was reported but ZombiU is just $19.99 on the Canadian eShop. Same goes for Assassin's Creed III. I remember reading here they were slashed to $29.99 but I checked last night and it says $19.99 (and doesn't mention it's a sale so I believe it's permanent)

Peach64

#20

Peach64 said:

In defense of him, he's not really saying it needs a price cut, he's saying if they drop the price, they'd sell more. He's right, but it's also such a pointless statement. It's probably said in response to a question, instead of him going 'Listen up, I have a statement about the Wii U here!'.

arnoldlayne83

#22

arnoldlayne83 said:

It is true that there are too many "Nintendo Fundamentalists" that don't buy anything else than Nintendo Games..... NSMBU, which essentially is the "more of the same" of the 3ds version, which was "more of the same" of the Wii version, which was the "more of the same" of DS version sold much more than Rayman Legends, which is probably one of the best (if not the best) 2D platform of current generation.....

Dpishere

#23

Dpishere said:

Since I got the Mario Kart 8 bundle I don't feel at all like the price was too high. The gamepad is what is keeping the price so high, but I like it so much that I don't mind an elevated price to be able to use it.

Oragami

#26

Oragami said:

@arnoldlayne83 NSMBU may be retreading some familiar waters, but don't sell it short, it is a wonderful 2D platformer. Probably the best of the New Super Mario Bros. series.

bezerker99

#27

bezerker99 said:

Another price cut? Haha, the price is not bad now for the Wii U, imo. I remember when I paid the original price of $349.99. D:

arnoldlayne83

#28

arnoldlayne83 said:

@Captain_Toad That's why, IMHO, it will be EXTREMELY important how many copies games like Bayonetta 2, Hyrule Warriors and Project Cars will sell... It is easy to blame the 3rd parties for not coming to WiiU, but then if you check selling numbers of beatiful games (or porting) like TW101, Need For Speed etc on WiiU, no wonder 3rd parties stay away....

jenkje

#30

jenkje said:

Top five from my retailer in Norway...

1. Mari Kart 8 Wii U
2. EA Sports UFC PS4
3. Watch Dogs PS4
4. 2014 Fifa World Cup Brazil PS3
5. Donkey Kong Tropical Freeze Wii U

NUFF SAID!

steamtrain

#31

steamtrain said:

I get his concern, but withholding a game, that's just childish...

Any new third party exclusive will help hardware sales much more than any price drop, so what exactly is he saying?

Nintenjoe64

#34

Nintenjoe64 said:

This is pretty rich coming from a man whose company consistently prices Wii U games above even Nintendo's own games and is supporting Japanese PS4 ports that are selling far worse than Wii U ports are. Not to mention the fact the Wii U is about £100 cheaper than at launch in EU at the moment.

My conspiracy theory: They basically get offered cheaper publishing and free advertising from MS and Sony which helps their sales on PS/Xbox. They pulled an EA when their overpriced ports bombed and when ZombiU and Rayman underperformed. The difference being that EA actually put effort into their ports whereas Ubisoft only tried with Rayman and Zombi U.

@arnoldlayne83 I agree about the fundamentalists. Sickens me that Deus Ex and other 2nd and 3rd games will never sell as well as any of the 2D platformers that Nintendo use as their cash cow. I yearn for the glory days when Nintendo themselves thought they were too good for 2D platformers!

Shambo

#38

Shambo said:

Wii U has never been too high priced in my opinion. I bought one day one, with Ubi's very own Zombi U bundled, a pro controller, gamepad of course, sensor bar, and indirect discount on eshop (premium pack). It cost me 360 euros, I believe. Given that for that price, I have a brand new system that is not just a visual upgrade of the older ones, a full game I still play sometimes to date, 2 different controllers and support for my entire library of Wii games and controllers, and everything in the box needed to start playing multiplayer included, the price was already right back then. And then I'm not even counting the promise of the launch window games, announced games, and Nintendo quality games sure to follow. The other systems launched bare for higher prices, and added no value to the market or the hobby in my opinion, and still hardly have games that even come close to justifying the price...

Activate sarcasm.

Yet let's still all complain about Nintendo, right? They had it coming for being the only dedicated and innovative gaming hard- AND software combined developer, home and handheld. I mean, they're for kids because only 21 years ago they had Mortal Kombat censored, and they make fun games and haven't yet discovered the magic of barely interactive movies with the technology of barely any colour! There's no such thing as a hardcore esclusive game for a 'mature' audience on the Wii, because NMH2, Madworld,... All never happened! And Gamecube had a handle. And 3D doesn't add to the gameplay, but look at how much HD added to gameplay!

Sarcasm mode off.

Oh how I hate this industry and the BS it says sometimes. How it is possible to control people's collective mind through bad media like this is beyond me. And this i not me 'white knighting', this is me attacking corporate stupidity.

But I DO want ZombiU 2 (with a better name) to happen. If they correct the wrongs of the (fantastic) first game (while of course keeping what made it fantastic in the first place) like they corrected those of Redsteel in Redsteel 2, that's going to be my favourite game ever.

Boxmonkey

#39

Boxmonkey said:

Wii u could do with a price cut in the UK. £200 with a game and they would fly off the shelves. I bought mine day one for £350 ad to this day I still don't know one other person that owns one.

zool

#40

zool said:

Wii u without the gamepad would cost less.

Question. How many Wii u owners bought Mario Kart 8 because of the gamepad?

sinalefa

#41

sinalefa said:

I don't know, maybe if we are lucky we will get the Watch Dogs Wii U port before Watch Dogs 2 arrives in PSBone.

And maybe if they are lucky it will sell a few thousand copies. Because the Gamepad integration that somehow will take 6+ months will be enough for them to justify a $60 price tag.

AJ_Lethal

#42

AJ_Lethal said:

You have a finished game hostage until the Wii U sells more. Guillemot, are you competing with EA for the "Most Cynical Move in Gaming" award, by any chance?

Jazzer94

#43

Jazzer94 said:

I disagree repeatedly cutting the price sends the wrong message and considering what you're getting $300/£220 is a good price they just need to make sure game advertisement is a key focus like with MK8.

Montegarde

#46

Montegarde said:

@ModestFan93 You do realize those games are made by two different studios in Ubisoft, right? Complaining that they're making one and not another is like complaining that you're not getting another Legacy of Kain game because Square Enix is making a new Final Fantasy.

eviLaTtenDant

#48

eviLaTtenDant said:

Before E3 i would've said he's right. Where the GamePad was quite neglected these last months they now seem to mean business. For the moment that's enough for me to feel a bit excited about the system's games again. It still got good games but it just didn't feel very special anymore.
How much of that message gets out to the general public is an entirely different question though.

MrGawain

#51

MrGawain said:

Something tells me Ninty isn't listening to any companies who aren't Japanese at the moment. Which suits me fine!

arnoldlayne83

#52

arnoldlayne83 said:

It is nor the gamepad or the price the problem of WiiU...

Major problems are related to the absurd marketing strategy at the early stage (from naming the console in such a silly way), the underpowered hardware of the system, the different architecture which makes porting kind of tricky and some policies Nintendo adopted towards 3rd parties (Origin with EA..... nothing new by the way, historically N wanna have a strong grasp on such things)... plus the "unusual" user base: on one side milions of Wii casual gamers that didn't feel the urgency to update their consoles, on the other side Nintendo fanboy that acts as hipsters and underrated no-Nintendo software, while Nintendo was trying to make, with WiiU, a cross-over platform both for casual, Nintendo and hardcore gamers (read: Call of Duters)

Giggity55

#53

Giggity55 said:

That wouldn't be fair at all. Nintendo already has the highest, most popular exclusives out of both the ps4 and the xbox one combined. And it's cheaper than both of them as well already. I feel like a price drop is the least of their concerns.

JumpnShootMan

#54

JumpnShootMan said:

As a consumer, I like the bundles. But I know that there are people out there that just look at the price tag. So why not reintroduce a base model without any bundling? The MK8 bundle was 330. Take out the game, the WiiMote, and the steering wheel, and it's probably around $225. Could it hurt to introduce this SKU and let people create their own bundles with the savings?

audiobrainiac

#55

audiobrainiac said:

Price drop- Unnecessary! Everyone seems to think they know better for Nintendo. I've been buying gaming consoles for years. This one is certainly worth its current price point. "The only way to win is to sell yourself short!" -Ubisofty

kyuubikid213

#56

kyuubikid213 said:

Let's just... remind you of your contribution to "poor" Wii U sales, Ubisoft...

You took away Rayman Legends exclusivity. That could have sold more systems to your Rayman fanbase. You took away offline multiplayer for Splinter Cell Blacklist. Cutting features on one version of the game will lead people to buy other, non-gimped versions. THAT could have sold more Wii Us. Assassin's Creed IV didn't get DLC. While I personally don't care, that could have even moved some units. Now, you've delayed Watch Dogs for nearly half a year after the release of every other version. By the time it comes to Wii U, people with multiple options will be able to get essentially the same game for half the price. Even then, word of mouth will have spread and other games will be on the horizon that gamers want potentially MORE than Watch Dogs. Releasing it on time, even alongside Mario Kart (maybe even especially) could have shifted units.

And on top of those four big release muck-ups, you have another game that you won't release until you see fit? What kind of nonsense is that? Are you going to actually release it? Or are you making the PS4, One, 360, PS3, and PC versions first?

A price drop is not what the Wii U needs. Dropping the GamePad is not what the Wii U needs. If anything, Mario Kart 8 proved that the Wii U needs heavy hitters to start shifting units. The games shown at E3 could be those games.

I'll continue to support you for now because you have made quality experiences on the Wii U in ZombiU, Assassin's Creed, and Child of Light (games I own), but if this continues, I may choose to not buy a Ubisoft game new or digital again. Why bother if I'll just get shafted?

electrolite77

#57

electrolite77 said:

@Nintenjoe64

I don't think that's a 'conspiracy theory'. I think its likely they do get a better deal from MS and Sony on publishing fees and advertising so they publish on their machines. That would be a completely valid reason. The games industry is a business. The other factor is third parties can share development costs between PC, PS4 and XB1 because they're so similar so again, they're more attractive formats.

If it costs more to develop and publish on a format where you then sell less copies of your games, why would you bother? It's not a charity.

Kogorn733

#58

Kogorn733 said:

I'm sick and tired of people demanding that a price cut or bundle without the gamepad is the way to go here. Nintendo does have to try and make the console profitable, and cutting the price too much would also send the wrong message. The WiiU is definitely worth its current price and, while it doesn't have the graphical capabilities of the other two systems, it is the most innovative video game system on the market with the greatest selection of exclusive and indie games.

What Nintendo should do is have more promotions like the "1 free game" promotion for Mario Kart 8. I have a strong suspicion that that promotion was, at least in part, what got so many to go out and buy the game. If Nintendo did something like this with each new game on day 1, each major release would be a blockbuster.

It doesn't even have to be a full retail game. It could be 1-2 virtual console games, or an indie game of some sort. In fact, having this kind of promotion with indie games could help market them.

MadAdam81

#59

MadAdam81 said:

@steamtrain a massive chunk of sales are day one. They feel that releasing it nowjust isnt worth it, and that if they wait until more people own a Wii U, they won't make such a bad loss like the rest of their releases. I wonder how many of their Wii U releases have actually made a profit - Zombie U definitely didn't. Ubisoft are a business, not a charity.

arnoldlayne83

#60

arnoldlayne83 said:

@electrolite77 exactly.... Is not that EA skips WiiU cos Nintendo has stinky feet... We should at least presume that also N made its own faults in the game....

And I don't understand all this hate towards Ubisoft.... the only developer which sustained WiiU since the launch time.... while Nintendo was still in velvet from the Wii success.... Let's remember that at launch Nintendo was present with NintedoLand (a bit more then a merely tech demo about the gamepad) and NSMBU (essentially a porting of a porting of a porting).... The only "muscles" have been shown by Ubisoft, with the excellent ZombieU and later with Rayman (the WiiU version is the definitive one) and the "evil" EA, with Fifa 13 and Mass Effect 3....

audiobrainiac

#62

audiobrainiac said:

@kyuubikid213 I agree. We can't throw it all on them, but it DOES feel like Wii U is at the bottom of their list, and though i know its all business, how can Ubisoft expect their games to do well if they keep disappointing consumers with delays and negative news? Fruitcakes!

DualWielding

#63

DualWielding said:

People need to stop with the Xbone has smaller install base thing..... Xbone gets games because developers make games for PS4/Xbone/PC simultaneously all which share the same architecture so it doesn't make sense to exclude Xbone when it doesn't adds too much too development cost.....

Sleepingmudkip

#64

Sleepingmudkip said:

How do you slash a 250 console.....were basiclly telling Nintendo to cut a price on a console that they already were selling at a loss and then cut before. Nintendo doesn't need to cut anymore, you just need to stop being cheap.(also if you bought a ps4 or Xbox1 than you can't talk about slashing the price)

audiobrainiac

#65

audiobrainiac said:

@MadAdam81 Toys'R'Us's everywhere (in the USA at least) are having a green tag sale for certain games (AC4, Splinter Cell, Zombie U, Just Dance, etc.) at %70 off. Just sayin'.

markybbop

#66

markybbop said:

that shelved game will be a childish poor game that no one wants anyway. What makes me laugh is Rayman sold better on the wiiu than any other console. Who knows how watch dogs would have faired if releases at the same time as the other consoles. Ubisoft like other third party companies are just making excuses for not delevoping games for the wiiu

SetupDisk

#67

SetupDisk said:

@shigulicious
Raving Rabbids probably. Not that it's a bad series but it dropped off after the first. I wish they would just sell the rights to Zombiu to Nintendo or Sega or Namco to make the game instead.

XCWarrior

#68

XCWarrior said:

Ubisoft CEO needs to shut up and worry about this own problems. He needs to find developers who can make female lead characters. Apparently those are hard to come by!

arnoldlayne83

#69

arnoldlayne83 said:

@markybbop sorry to say but what you r saying is not completely true...

Ubisoft declared not so far ago that Nintendo platforms contributes globally to their income about 3%.... which is very bad....

No wonder they keep releasing the only brands that actually sells on the platform -> Just Dance... (and here is me facepalming...)

So, let's say, we as user-base have our personal share in the lack of 3rd parties, haven't we?

Hero-of-WiiU

#70

Hero-of-WiiU said:

The Wii U can maybe get another 50$ cut at Christmas but lowering it to 250$ is like something that would happen in 2016.

Shadraw

#71

Shadraw said:

I don't think that a price drop would help Nintendo in any way. My opinion is it is already at the "right price". I do think he could have phrased his words a little more politely towards Nintendo. I can understand not investing in the console to heavily with the install base it currently has. Ubisoft is still a business and has to be run like it is. I know I am waiting for Watch Dogs to come to Wii U before I purchase it. I don't think I will feel too bad if they do decide to drop their support for Wii U. Developers and Publishers seem to be shifting around a lot with the current generation of consoles.

UnseatingKDawg

#72

UnseatingKDawg said:

Why do people keep wanting consoles to be next to nothing in price? It's already the cheapest of the three current generation systems; what more do they want???

Chard5001

#73

Chard5001 said:

I just grabbed ZombiU new for $10. Thats about as high as I go for Ubisoft games.

Jock_Nerd

#74

Jock_Nerd said:

Won't be surprised if a price cut happens at the end of the year in time for Smash.

arnoldlayne83

#75

arnoldlayne83 said:

@Jock_Nerd I hope they will combine 1 amiibo figure with each physical copy of the game... that would boost the sales as the 1+1 promotion did with Mario Kart....

Nintenjoe64

#77

Nintenjoe64 said:

@electrolite77 it was never that expensive for them to port from PS360 to Wii U, Yves Guillemot proudly said this before launch and then left Wii U without any of Ubi's biggest games between launch and Rayman Legends. They've been proven right by the Wii U's poor sales but things might be different if Ubi hadn't dropped support immediately after launch.

onery

#79

onery said:

'News' like this are stale and just plain tiring to hear regurgitated over and over like a week old yogurt salad that just won't stop coming up.

When it comes down to it, yes of course a price drop may shift more units; but conversely it is games that ultimately sell the console. Holding titles hostage or just plain not developing for a console is effectively like hitting the switch on a life support machine and going, "It's alright, if the patient shows sign of recovering we'll just plug it back in."

All I can say is, thanks to E3 I'm more than enough excited for WiiU's future prospects, with or without Ubisoft support. I'm sure a decent PC rig will suffice for that anyhow... and they wonder why sales on WiiU go down when the games they do release on WiiU (exception of course to ZombiU, though I wouldn't count on Ubisoft even for that) generally have better counterparts in terms of optimization and support elsewhere... it's like they have children running the boardroom there; though that's rather an unfair statement... Children nowadays are generally better educated after all.

rjejr

#81

rjejr said:

I'm all about "price cuts sell systems" but the 3DS XL has been out for over 2 years and has NEVER had a price cut, always $199 - and the 3DS hasn't had a price cut in 3 years - yet they sell and their games sell but if Nitneod wants to cut prices I'ld start there first. Nearly 50mil sold, the potential customer base must be shrinking by now. 2DS needs to be $99 as well, though its on sale at that price every week somewhere it seems.

Wii U at $299 is fine, unless X1 and PS4 cut first I don't see the point, price at $299 isn't an issue. MK8 is out, SSB BEST BETTER WHATEVER be out before Christmas. thats what sells systems. Games. The price is fine for now w/ the games on the horizon. Next March would be a good time to drop to $249. Though if SSB gets delayed to March - like SSBB did - then a price cut might be a necessity this holiday.

Anybody besides me consider that Ubi's Wii U game requires 2 Gamepads, and that's why it isn't being released yet, only Nintendo won't let them say that? It would make sense why the game is on the shelf.

And Nintendo can't drop the Wii U price b/c they'll need to take a loss on the Gamepads to sell them separately. Some day.

dumedum

#82

dumedum said:

I wish Nintendo actually increased the price of the Wii at the time it was selling so well. There was a research suggesting them to do that. It works both ways after all.

Ralizah

#84

Ralizah said:

It's already the cheapest console on the market, and you can get refurbished ones (which are practically new) for $200 on Nintendo's website. I don't know that going any lower is going to sell enough consoles to be beneficial.

Captain_Balko

#85

Captain_Balko said:

Honestly, I don't really feel it's fair to get mad at them. This guy is just looking out for the best interests of Ubisoft, which is his company, instead of Nintendo, which is not his company. It's in his Ubisofts best interest if Nintendo drops the price, because, as seen with the 3DS, the install base will undoubtedly grow. Cheaper console means more people buy the console. However, Nintendo already has a fair price for what consumers are getting, and anything less would likely be detrimental to their business - Especially if lots of the consumers interested in buying a cheap Wii U only buy a game or two and that's all and Nintendo potentially loses money with their purchase as the Wii U isn't cheap to make. Of course, why would Ubisoft care about that? They want the Wii U to shift units so they can sell more games, even at the expense of the company which manufactures them? Sound... Sleazy to you? Well, welcome to capitalism, population -anybody who hopes to succeed economically.

As for the game Ubi has on the shelf, if they don't want to release it, that's their prerogative. What I assume they mean is that the game is digitally completed but they do not want to mass produce it until sales improve and they have a larger install base to work with. Mass production costs a lot, so it's actually safer and likely costs them less money to keep a finished game on the shelf instead of spending the money and sending it to stores, even if that means wasting the money that was spent during development (since they assume they'll be able to recuperate it later when the Wii U gains more sales).

What does all this mean for Nintendo? Absolutely nothing. Ubi wants what is best for Ubi, and Nintendo wants what is best for Nintendo. Unless they see merit in a Wii U price drop (which I don't believe they will) they will continue to sell the Wii U for the current price with their strategy of selling consoles with fantastic games.

Jllanos22

#87

Jllanos22 said:

A don't know why ubisoft is giving advice since we are not getting the new assassins creed on the Wii u or other new games except for just dance and delaying watch dogs for Wii u was a big mistake. I already cancelled my copy for bayonetta 2.

Darknyht

#88

Darknyht said:

It is absurd to suggest a price reduction now when Nintendo is just picking up steam on their own releases for the console which traditionally drive sales of their hardware. This is advice from the same guy that had a perfect storm opportunity to release Rayman Legends on the Wii U at a time where there was literally no other competition on the console and owners were starving for games, and instead chose to delay it to release on consoles that couldn't even make the best use of the best new feature.

ultraraichu

#89

ultraraichu said:

I don't see any problem with the price. For $300 you get 1-2 free games with the console with is better then none. I normally see weekly sale at stores that would give you $20-50 off/ gift card with a Wii U purchase. You can even get a refurbished Wii U which still comes with Nintendoland for $200. So I don't see how price cut will help.

I remember when ubisoft as well as other 3rd party was interested in competing with other similar games on the consoles (even 1st party games) instead of trying to make excuses and playing it safe. Even if the Wii U sells a bunch of consoles, you still have to create or publish games that gives customers the incentive to buy yours over the competitors on the same system, or at least with the competitors. At the end of the day, it's about making good quality games that people will buy.
Edit: and some fairness wouldn't be too much to ask for as well to built gamers' moral.

LUIGITORNADO

#90

LUIGITORNADO said:

It's okay, Ubisoft. Even if Wii U started selling better I still wouldn't buy your lame games.

Moco_Loco

#91

Moco_Loco said:

I think the Wii U would sell better if it was given away in cereal boxes. However, I don't recommend giving it away in boxes of frozen waffles.

mike_intv

#92

mike_intv said:

Just read the interview on which the CVG story that serves as the source for this news item is based.

It appears the "right price" comment was unsolicited

You have a Wii U game 'on the shelf'?

Yes, that game is waiting for more machines to be available. With Mario Kart, Wii U made one step and we expect with Smash Bros. it will also do more. If Nintendo put the right price on the machine then they will probably have a chance to do further.

Based upon Amazon

In the UK, the PS4 is UKP 349 (non-bundle), UKP 385 (bundles). The WiiU Mario Kart 8 bundle is UKP 239.
In France, the PS4 is Euro 439-499 (depending upon the budnle). The WiiU Mario Kart 8 budle WiiU is 329 .

Based upon Gamestop (Amazon US does not sell NIntendo hardware directly for some reason)

PS4 is $400 (non-bundle), $450 and up (bundle). WiiU Mario Kart 8 bundle is $330. (These are standard prices).

Would someone tell me where the price point issue is again?

GN004Nadleeh

#93

GN004Nadleeh said:

they really thought that if they named it wii again then nintendo could relax and let the money roll in. arrogance like that caused this problem along with the stupid name. but in the end when girls come over they play mario 3d world not call of duty

Incognito_D

#94

Incognito_D said:

Put it this way, i'd be very temptedby the mario kart bundle but not until it's £199 or less

Octane

#95

Octane said:

Any price cut will sell more systems, thanks for stating the obvious. Mario Kart 8 is one of the most succesful games of the series, if I recall correctly; it had the biggest attach rate, doubled (if not more) Wii U sales, so it's already a succes..

Action51

#96

Action51 said:

Ubisoft has truly become EA Jr.

Annualized franchises, arrogant attitude, buggy games...

On top of that, they've called PC gamers "thieves" in the past, and it's been rumored that they deliberately downgrade and hold back settings on games like "Watchdogs" for PC so console owners (the consoles they support) get a "similar" experience...pfft.

As for the price cut?
How about Ubisoft releasing their games at a $50 or $40 price point. I won't invest $60 in a new game unless it's something really amazing like Mario Kart. Ubisoft annualized games just aren't worth that much cash.

Marshi

#100

Marshi said:

Translation: Wiiu's better sell more or you cant have our games anymore. And you want them dont you? Yes you do. I got a special one with your name on it but-ah ah ah-not unless you sell more! Come on I know you can do it! You want this special game dont you? What? Well yes I know youd sell more if you had the game but I asked first!

kennyj

#101

kennyj said:

I don't want to agree with Ubisoft, but I think the MK8 bundle should have been cheaper.

steamtrain

#102

steamtrain said:

@MadAdam81 I get that, but look at their treatment of the Wii U. They are a part of the problem why the Wii U isn't doing too good, also why Ubisoft games on the Wii U isn't either.

So they have presumably a great game (otherwise, why talk about it) on the hold, which if released (great game) would contribute more sales of the system and develop faith between Ubi and system owners.

I'm talking long term strategy, of course, and I don't blame them for not wanting to invest but...

The question is if this game is that great even, because if it was they would definitely release it for a long time business relationship between Nintendo & fans, or if it's not great, it won't do any good on the system anyway, so then the only reason for the reveal is to trash talk Nintendo...

So they are not interested in Nintndo either way, which is fine, they could have released it when the Wii U had a larger base just to make the money, but this talk is really shady, all things considered.

And this is the company making games about fighting Templars, haha.....

Grumblevolcano

#103

Grumblevolcano said:

@rjejr UK was even worse off for the SSBB delay (27th June), really hope SSB Wii U is November as that also gives Amiibo a chance to sell too.

midnafanboy

#105

midnafanboy said:

Ubisoft i hope the shelved game you have is Zombiu 2 which a lot of people want , but nah its rabbids rayman land and i really want to see how many copies of the wiiu version of watch dogs was sold, cause that game is not going to sell well.

Mus1cLov3r

#106

Mus1cLov3r said:

@zool And it would also make many of the games unplayable.

But that's a small price to pay to get a cheaper WiiU, isn't it? <-sarcasm

Hy8ogen

#107

Hy8ogen said:

Hey Mr. CEO, you should have said this "Nintendo should cut back their expenses at making quality games and spend all those money is marketing campaigns and create massive hype. Cuz you know, hype sells consoles better than quality games ;)"

iphys

#108

iphys said:

Nintendo has already lowered the price of the system. I really don't care what these hypocritical third parties have to say about saving the Wii U after they told Nintendo they'd be along for the ride and then pulled out or did nonsense like what happened with Rayman Legends that hindered the Wii U. Meanwhile, when Nintendo makes the Wii U successful all on its lonesome in a year, I'm sure these third parties will all rush in to make a profit off it like a bunch of leeches.

electrolite77

#109

electrolite77 said:

@Nintenjoe64

What didn't they port in that time though? Far Cry 3 is the only significant release that brings to mind. As for Rayman Legends, that was a big blow but I was surprised at the time, and still am surprised, that Nintendo didn't step in at that point with a bit of bribery for at least a timed exclusive. It wasn't like the first-party release schedule was heaving at the time.

As for the game they're sitting on, I highly suspect it's something rubbish and we'll see it eventually even if it's on the Eshop.

Mega719

#110

Mega719 said:

What's wrong with the price? It cheaper than the other 8th gen systems lowering the price again is just giving up. The only reason it isn't selling is because people assume it's not worth it due to what the Internet and what 3rd parties say. Them lowering support makes them think the system isn't good for them.Lack of games is in a 3rd party sense as Nintendo has great games coming out and indies have fantastic support

tabris95

#111

tabris95 said:

Hmmm. I think if Nintendo did a temporary price cut just between October and the end of december it could really pay off. If consumers see it is only temporary, it could be that extra push that convinces people to buy the WiiU instead of a PS4 or XboxOne during the holiday season. Things like the Deluxe Digital Promotion and Mario Kart 8 Registration Promotion can help but need to be more well known.

NodtheThird

#112

NodtheThird said:

Well I've done my part I own 4 Ubisoft titles for the Wii U and I've got Watch_Dogs on preorder. I would buy Valiant Hearts if it got an eShop release. But now I'll just grab it on the PC.

Assassinated

#114

Assassinated said:

The headline is wrong. There is a big difference between cutting costs and lowering prices. Ubisoft is urging the latter.

Farmboy74

#115

Farmboy74 said:

Here is my take on this matter and what I said on CVG website at 6.00am this morning

Ubisoft are looking for ways not to support the Wii U, Watchdogs may turn out to be a fine game but it's launching six months after all the other versions. Anyone that owns another console may have already picked it up, cue low sales Ubisoft moaning cuts support for Wii U.

Releasing gimped versions of Splinter Cell & AC4 haven't help I.e. no online multiplayer and DLC compared to other consoles, again screwing sales for Wii U.

E3 started to see Nintendo get it's sh?t together after a very shaky start with the Wii U, and by the end of this year will have a very decent gaming library in comparison games I wanted on PS4 have been delayed but the internet hasn't gone into meltdown like it did with the Wii U in the early days.

electrolite77

#116

electrolite77 said:

@Mega719

You're downplaying the lack of third party games. If someone wants to play AC Unity, Destiny, Madden, FIFA, GTA5 and the next Batman(and a lot of would do) they're not going to buy a Wii U. Sad but true.

SATORUIWATA

#117

SATORUIWATA said:

Wii U price too high (laughs)? What is are you people talking about the system is perfectly priced for what it can do and for what it offers! Don't forget we also have to make a profit so again the price is just right! I cant believe that people are complaining about the price when there were people who dropped 400-500 bucks on consoles that have the same amount of games (half of which are zombie and FPS) and charged and extra 60 just to play but what do I know right? Better go back to playing my over priced Wii U and listen to what Ubisoft has to say about price drops ohhhh wait, whats this their games hold no retail value!?

DarkKirby

#119

DarkKirby said:

Ubisoft as a software developer, has nothing to lose and everything to gain from Nintendo dropping the Wii U's price. That said, I really don't think it will be enough to "save" the Wii U. Nintendo will continue to release games on the Wii U of course, and Mario Kart and Smash will encourage sales, but I don't see publishers suddenly pooling money into the Wii U when it will be much more profitable and easier to make games and ports for the PS4/Xbone/PC.

Alucard83

#120

Alucard83 said:

The hardware of WII U doesn't make simply the cut of 299$ or Euro. They are abusing their brandname while players get a so called next gen system while it's just an old gen. This is how WII should've looked! 199$ is a good price and it will be better accepted by the gamers/fans!

rjejr

#121

rjejr said:

@Grumblevolcano - I'm bewildered by amiibo. I think they'll sell well to collectors amd ethusiasts as toys even without a game, yet somehow they are linked to SSB, a game I feel is better off without them. The serious gamer wont want to use them, and the casuals, if they ever decide to huy a Wii U, will just play with their Mii. And after 3 years of Skylamders portals I, as a parent, dont see how multiplayer games will pan out w/ only 1 Gamepad. Technically I get it, but I'm talking real world usage. I think amiibo need a 2 player dedicated game and dual Gamepad support to really take off. Its a conundrum. Toys do have to release for the holidays regardless, and they need Walmart on board, cant just be Gamestop like Pokemon Rumble U.

FJOJR

#122

FJOJR said:

If only they dropped that darn Gamepad like Microsoft dropped Kinect. Might even free up some power on the Wii U. Sorry but Project Guard, Giant Robots, Splatoon, Smash, Yoshi are all possible without the Gamepad. The one that could see trouble is Kirby but the Wii Remote could adequately handle it.

darklinkinfinite

#123

darklinkinfinite said:

@SetupDisk Rabbids Go Home was amazing and the Rabbids deserve another proper single player game.

I do agree that the party games were never quite as good as the first Raving Rabbids.

tovare

#124

tovare said:

The cost of the console is fine, it's the perception of how awesome value it really is that needs to change.

SATORUIWATA

#125

SATORUIWATA said:

@FJOJR

Why would they drop the gamepad when there is nothing wrong with it? The gamepad has a good shape, (unless you have baby hands) and being able to play on it and not use a tv is really useful to most people so I ask what is wrong with it? The kinect on the other hand was truly useless, no games use the feature and it was an extra 100 bucks.

ps even if they did drop it, the Wii U's price would not fall anywhere near 100 bucks!

Jayvir

#126

Jayvir said:

There are more Wii U's on the market than the Xbox One, AND they are selling better than the Xbox One. Yet they still release Xbox One games. They are being hypocrites.

KodyDawg

#127

KodyDawg said:

Doesn't this idiot know that PS4's and XBOne are both $100 more? Geez, people, common sense!

Hortencio

#128

Hortencio said:

Ah...doom and gloom. I knew you couldn't stay away! And look how excited you've gotten people, it's so...interesting.

Nintenjoe64

#129

Nintenjoe64 said:

@electrolite77 I suspect you're right about the game they're sitting on. I also think Nintendo were crazy to not buy their support but even crazier not to buy Rockstar's for GTAV. Maybe EA royally screwed them by promising loads of games and leaving it late to announce they were dropping the Wii U or maybe Iwata didn't want the additional losses. I suspect the latter. I still think Ubi shot themselves in the foot with Rayman. There weren't as many Ubi games as I thought but South Park and Call of Juarez are two games there aren't many equivalents of for Wii U

gameboy1975

#130

gameboy1975 said:

@arnoldlayne83

Well to be fair, maybe some of the sales from Rayman suffered due to the self imposed delay of a pretty much finished product for the Wii U. I know that they lost 2 copies from me because of it. And no, not because of the slight that Wii U owners had to endure, but rather because someone else wanted my money & released titles. And heck, it was at a time where EVERYONE may have benefited much more.

The userbase for Nintendo may have gotten a needed boost aong with the library given the barren state at the time. Ubi may have gotten potentially more revenue along with the potential payment of goodwill down the line from Wii U owners (some of which may be more likely to support you in futre years from recognizing previous efforts). And of course the Wii U fans who would have had a quality title to play in a much less crowded & trying time.

And again, while it wasn't exactly my stance or take on it, you really can't (or maybe we shouldn't) discredit or discount those that felt betrayed (or simply let down) by the Rayman fiasco to say F them (Ubi) as they seemingly did the Wii U fans. They may have very well been ready to put their money where their mouth was. Especialy seeing as out of all the platforms (and with a meager userbase) that it still did admirably DESPITE the "slap" in the face from the company.

Just some things to think about.

SahashraLA

#131

SahashraLA said:

Less than now? Sorry to say this Ubisoft, but AC is nothing but period Call of Duty (they say the most recent was 4, but it was actually 7). Watch Dogs is GTA with hacking and even less likable characters. Just Dance is a joke. Rabbids are embarassing. Prince of Persia is now irrelevant. Far Cry is sensationalist tripe. ZombiU is a cluttered, unrealized mess.
Even with Rayman, Ubisoft hasn't been a high end AAA developer for years. It's frustrating, with how well they once did as a dev.
Go ahead, threaten Nintendo. Bet that your crappy, unreleased Dance / Fitness game is worth holding back. And watch your investments begin to crumble. Play a certain game in business and your karma always finds you out.

AJTsuki

#132

AJTsuki said:

Ubisoft CEO Needs To Shut The @$#& Up And Release The WiiU Games He's Sitting On To Capitalise On Mario Kart 8 Success, Says Internet

TromboneGamer

#135

TromboneGamer said:

I'm hoping for Red Steel 3, but more than likely it will be some kind of fitness or dance game. As for a price drop, I don't think that would benefit Nintendo at all. Just because it's cheaper doesn't mean it will get the message out and it's too early in the console's life for it to be $100 or so less than it's original retail price.

pr0t0man

#136

pr0t0man said:

@Gerbwmu i do the same thing i never buy there games at launch people that got watch dogs day one are fools in 2-3 months it will be $20 its always the same with them

MeloMan

#137

MeloMan said:

Those at the top talk "show me the systems to invest more games", while most gamers say "show me the games to invest in systems"... it's the chicken or the egg here. Gamers want to GAME... if you bring them, they can look at the system and say "I need a Wii U", but if you don't bring them, what reason do gamers "have" to invest in a system? Publishers amaze me how they're scared to break a few eggs to make a few omelettes.

Pod

#138

Pod said:

Yves Guillemot needs to cut the crap to capitalize on the fact that he hasn't yet been asked politely by the board to step down.

electrolite77

#139

electrolite77 said:

@Nintenjoe64

Yeah maybe the fall out with EA caught Nintendo off guard. They don't seem keen to pay/work hard for third-party support at all. Almost seems to be seen as a nuisance that gets in the way of selling their own games.

I'd forgot them two games, they could have been welcome.

electrolite77

#140

electrolite77 said:

@gameboy1975

I know what you're getting at but ultimately not supporting games on your system because of feeling slighted is cutting your nose off to spite your face. Less sales = less support from everyone else.

electrolite77

#141

electrolite77 said:

@MeloMan

It's down to the platform holder to make a system attractive to third-parties either by selling so many systems through their own games or incentivising third-parties so that not supporting a system just doesn't make sense. It's kind of the unspoken deal. Remember that third-parties take on the development, publishing and marketing costs and then hand over a cut of every sale to the platform holder.

sillygostly

#142

sillygostly said:

The price is already right. Some places are selling the Wii U Basic Skylanders Swap Force (with Nintendo Land) bundle for only $199-$250, which is less than a standalone 3DS.

Psyclone

#143

Psyclone said:

I am starting to lose respect for Ubisoft.. they have a finished game for the Wii U but won't release it because to them the install base is too little, yet it's pretty equal or more than the xbox one install base and they still announce games for it? I'm no longer buying Watch Dog and thank the heavens I didn't buy it for my pc..

Zombie_Barioth

#144

Zombie_Barioth said:

@Action51
Thats probably why the PC requirements seemed so bloated, they realized they couldn't do the E3 2012 version so they basically just hit the "off" switch and left everything else as is. The game was probably still setup to use those settings and everything.

To be fair though, they were likely just trying to appease Microsoft and Sony (most likely that former). Microsoft is known for not allowing games on their platform if it would be missing anything from the other versions, and Watch Dogs is on both Xboxes.

Thats why the PS3 version of MGS3 is missing Snake vs. Monkey, so I definitely don't see Microsoft letting an E3 2012 version of Watch Dogs slip by. They're much more aware/involved in the PC market than either Sony or Nintendo is.

Dr_Corndog

#145

Dr_Corndog said:

Price cut...really? It already costs a full $100 less to buy a Wii U WITH a game than a PS4 or XB1 WITHOUT a game.

DaemonSword

#146

DaemonSword said:

@Phantom_R The Wii U cost too much, compared to the MicroSony machines? Are you high?! $400+ consoles, plus $50-$60 online gaming fee, plus $60 per additional controllers, and then finally, $60 games. Do your math again.

Neeeko

#147

Neeeko said:

It pisses me off when people say that the Wii U is overpriced..How stupid can people be, Its the Cheapest console out there, and has the best games.

Phantom_R

#148

Phantom_R said:

@DaemonSword ... I thought the clearly backward logic would obviate the use of satire as criticism of Ubisoft's claim. Next time I will use [sarcasm] tags...

AshFoxX

#149

AshFoxX said:

Finish Beyond Good and Evil 2 first, Ubi, then you can tell other companies what they should and should not do.

Dodger

#150

Dodger said:

He isn't completely wrong. The system would sell more if the price was lower.

I see it this way, if you were starting an apple orchard, you wouldn't complain that you had to waste an apple to plant a tree because you get a lot more apples later. If they sold the Wii U for say, $80 less, they lose money on every system. But, you can probably expect every person who buys one to also buy 3 to 10 first party Nintendo games and now you have made it back. If they let the $80 per system go and gain say, another 100,000 to 500,000 customers buying 3 to 10 games a year, I would say that would be worth it.

I have little love for Ubisoft, but I think that is what he is trying to get at. One possible approach that Nintendo could take is to bite the bullet, drop the price and make getting a Wii U in your house really attractive deal. It may be the cheapest, but if all 3 are too expensive for parents to justify putting them under the tree this Christmas, the Wii U could have a nice opportunity.

AJWolfTill

#151

AJWolfTill said:

@HeroOfCybertron As opposed to the 0 exclusives for other consoles?
I'm really curious about what this is but if it turns out to be a Rabbid's game they will have earned all the currently unjustifiable agro towards them.

OGGamer

#152

OGGamer said:

@Jllanos22 Yes exactly ! Not only did they delay watch dogs , they delayed it until the holiday season to compete with Smash bros of all games . Do they really think anyone is even going to look at watch dogs then ? Foolish decision not releasing it along with it's xbox 1 ps4 counterparts or even this summer when there are NO games to compete with on Wii u .

electrolite77

#153

electrolite77 said:

@Dodger

I think they'd be smart to drop the price, get it below that magical psychological $200/£200/€200 mark. Not now though, in the run up to Christmas for maximum impact.

withoutdk

#154

withoutdk said:

does anybody buy just dance? it is just to piss of the neighbours you might have or something :D

KeatonTS

#156

KeatonTS said:

Another price cut? How cheap can people be... ? it's $50 more than the the Wii was when it released in 2006...

TravisTouchdown

#157

TravisTouchdown said:

Seriously. Ubisoft and their never ending campaign to get Nintendo to sell their console at a loss like the twins.

QuickSilver88

#158

QuickSilver88 said:

First....I really feel for Ubi in that Nintendo fans seem to hate Ubi. They have done some strange moves on WiiU but they have also done some fine things. ZombiU was a decent launch original and actually sold better than people think doing over 700k units. Ubi complained about low sales. Splinter Cell does lack local co-op but online is fully functional and the game looks and plays wonderful yet it sold like less than 100k units. AC4 is really nice as is Rayman. Ubi also does Uplay and supports dails and weekly challenges in most these games. They have done more to support WiiU than anyone not called Nintendo. Their own price strategy has them slahing game prices quickly after release which i do like.

LordGeovanni

#159

LordGeovanni said:

All I have to say for this article is that it made me think of Ubisoft as a hyena. After considering why I thought that for a moment, It made even more sense to me. Consider Nintendo, Microsoft, and Sony as Lions. Each have their own territories (aka, "target audience"). Hyenas follow around lions to eat the scraps that the lion discards. Ubisoft follows big companies around to collect the $ that the big companies allow them to. Ubisoft starts not making as much $ on the Nintendo systems, and realizes that the Nintendo games are always going to be Hyped. So what? Ubisoft cannot make $ here. So instead they blame the Lion and say for Nintendo to stop making as much $.

Consider that for a moment, Ubisoft wants to make more $ so they tell Nintendo to drop the price of the system. You know, even though Nintendo Already takes a $ loss per system sold. It is just like a hyena telling the lion to not eat as much because the Hyena is still able to move around without dragging its bloated stomach. Go ahead Ubi, I am laughing - just like Nintendo.

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