E3 2014: Ubisoft Admits to Holding Back Completed Wii U Game Until Sales Improve
Posted by Thomas Whitehead
"We have one game that we are waiting until Wii U has a certain market"
In its E3 press conference Ubisoft has confirmed Just Dance 2015 for Wii U, the only title in the show coming to Nintendo hardware. While that is a positive, extraordinary comments have emerged from the company's CEO in which he admits that a completed game is sitting on the shelf, awaiting improved Wii U hardware sales.
In a roundtable event, Yves Guillemot said the following, as reported by MCV:
We did adapt the number of products and the level of quantity that we did on the machine.
We will have Just Dance 2015 on Wii U, which is suited to the machine, we will have Watch Dogs. We have another couple of products that we are waiting for launch. Specifically, we have one game that we are waiting until the Wii U has a certain market size before we launch.
We have a game that has been done for six months; it is on our shelf waiting until more families to have the machine.
Nintendo is really coming with fantastic games, so they could – with the right price and very good games – get the machine to start.
If Wii U’s sales continue to multiply, it will quickly come to a mass market. We need the sales to increase so it becomes more mass market, and then we will have the volume we need to justify big marketing campaigns and TV marketing.
This game could never come out and could instead come out on another format that offers the same sort of experience. We will know this year how the machine goes.
We have to wait for Smash Bros to come. Smash Bros has always been a big, big property for Nintendo and for gamers. We all know that there are lots of Nintendo fans that are waiting for big games to come. We know they are coming. When I speak to the fans that come to E3, 90 per cent of them are crazy Nintendo fans. They really love Nintendo and the games they do. If they can quickly come and buy a Wii U, it would be good.
These are amazingly honest comments from the Ubisoft CEO, yet the revelation that a completed game has been "done for six months" will likely not sit well with many fans. It's clear that this is a family orientated title, based on the context of the full comments, and the publisher is keen to see a larger Wii U fanbase to make its release costs worthwhile. It brings up that classic catch-22 for Wii U — Nintendo can't attract many third-parties due to a low userbase, but the lack of third-party titles affects whether some consumers are attracted to the system.
Let us know what you think of this revelation in the comments below.