News Article

Satoru Iwata Speaks Of The Need To "Redefine" Nintendo's Position In The Entertainment Industry

Posted by Damien McFerran

"Nintendo is a company that can do whatever they want"

Nintendo president Satoru Iwata may be under the cosh at the moment thanks to the growing discontent of the company's shareholders, but he has revealed to Japanese site Diamond Online that he feels he is carrying on the will of the late Hiroshi Yamauchi by ensuring that the firm is always focused on providing entertainment — and that doesn't just mean video games.

The interview — kindly translated by Siliconera — sees Iwata speak of his Quality of Life platform, as well as the need to "redefine" Nintendo's output:

Surely, a lot of people around the world must think ‘Nintendo is a company that is just for video games,’ about us, and I believe that there are more and more of our own employees who've begun to think like that. Some employees that are in charge of making things, are often kept positions where they have to think of how they can make the game in front of them more fun, so I don't think it can be helped if others outside of our company think like that.

So, even if the fact that our focus being video games won't be changing, I felt the need to take this occasion to say ‘Nintendo is a company that can do whatever they want’. This subject came to light when Yamauchi passed away, but I felt that our surroundings are greatly changing. We need to redefine what Nintendo must do, from this point on. However, I felt that saying ‘Nintendo will do anything,’ was also the wrong idea for the company.

Yamauchi was one to always say ‘Nintendo is a company for entertainment, and it shouldn't be for anything else,’ and he didn't necessarily think that ‘entertainment = video games'. I've been wondering how to express Yamauchi’s feelings, and I've been thinking about it non-stop, even during the New Year’s holiday break.

That brings us to Iwata's much-discussed "QOL" platform, which is still quite mysterious. However, he insists that his aim is quite simple: to enrich the lives of consumers via the medium of entertainment, and that could mean anything from fitness applications to brain-training programs — areas Nintendo has successfully covered before:

Lately, the words ‘QOL’ (quality of life) have come up. Entertainment is there to improve people’s quality of life. After your basic needs, there’s entertainment. However, when it comes to improving people’s quality of life, I didn't know the difference between us and household appliance makers.

At the start of this year, I finally figured that improving people’s quality of life with fun, with emphasis to the ‘fun’ would be perfect for Nintendo. And that’s when I decided to use this as a focus during the financial results meeting in January and wrote the manuscript for the presentation.

What do you think about Iwata's comments? Do Nintendo need to stick with video games to remain relevant and successful? Do you think that Iwata is planning some new venture in the entertainment medium? Or are his comments designed to be as vague as possible, leaving plenty of room for change? Share your feelings by posting them below.

[via siliconera.com]

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User Comments (219)

erv

#1

erv said:

"Please understand. We do whatever the f- we want.”

I love this guy.

Gerbwmu

#2

Gerbwmu said:

If they had other revenue streams and profits from other lines of business then they would be able to take more chances with their gaming division. That could benefit us as gamers assuming the right individual is in charge. The downfall would be a CEO who realizes that gaming isn't a very stable or profitable business and sells off the Nintendo gaming division in order to make the shareholders (and himself) millions.

Goginho

#3

Goginho said:

Yeah, I'm feeling that, I'm down with that. Not swimming with the masses is my kind of philosophy, and Nintendo have proven time and time again that being different results in success for the most part (not only meaning financial, but also from an inventive point of view). I love the Mario and Zelda franchises the most, but entertainment is very general, and does not need to be limited to just video games, so I'm quite eager and excited to find out what this whole concept entails. I'm sure we will get some ground-breaking stuff from Nintendo in the future again. This seems to be their primary drive and motivation, trying to inovate, re-invent, and put quality forth -make something new and be different, all the while providing simple entertainment and better the quality of life.

Rezalack

#4

Rezalack said:

I'm really interested to see what this QOL thing is. Hopefully it turns out to be something amazing.. everyone could use better QOL.

Artwark

#5

Artwark said:

Well, on the bright side, we can expect something big happening next month......right?

BigH88

#7

BigH88 said:

I don't think we'll see whatever QOL is for at least 2-3 more years but really interested in seeing what it is til then.

TheWhiteFalcon

#9

TheWhiteFalcon said:

How about you actually market the Wii U? Wouldn't that be doing whatever you want? And some marketing could 'redefine' your position in the industry.

I love Nintendo, but the huge amount of boneheaded moves they've made the last few years frustrates me to no end.

BillyCupid

#10

BillyCupid said:

Iwata is wrong man for the job. He doesn't seem to have a clear focus on what he wants Nintendo to do/be and is oblivious to the fact that the main thing Nintendo have going from them is their great games.

MAB

#11

MAB said:

Iwata just wants to handcraft everyone a Quilt of Love to keep us warm through cold times ;)

Untitled

unrandomsam

#12

unrandomsam said:

I think they should go back into love hotels that certainly counts as entertainment.

I don't see why they are not in Pachinko (All the other Japanese video game companies seem to be and the main requirement seems to be well known ip).

jariw

#14

jariw said:

Shigeru Miyamoto knew nothing about video games and yet he was the CEO who transformed Nintendo into a video game company. And now Iwata, who has a background in the video game industry, wants to go somewhere else.

eLarkos

#15

eLarkos said:

@BillyCupid What Nintendo has going for them is the ability to make things fun. Making games fun is just one example of this skill.

rylo151

#16

rylo151 said:

this guy just needs to resign, he is doing a terrible job currently, why would you be worried about this other QoL project when the wii u is slowly dying right in front of you? sure if they brought up this QoL thing when everything was going great during the wii"s hayday that would be all sweet. but they should be focusing on saving the wii u right now not on other projects.

sketchturner

#18

sketchturner said:

I understand Nintendo needs to do whatever it takes to succeed as a company, but I do have concerns about them branching away from video games.
#1. They might branch into a new area and fall flat on their face in failure. Trying new things is expensive and risky.
#2. They might be hugely successful with QOL and then it would make sense for them to place emphasis on that to the detriment of video games. Makes sense financially but it's sad to me as a gamer.

armondo36

#19

armondo36 said:

@rylo151 everything he says lately is vague nonsense. I think he's just blowing smoke to save his job for a little while longer...

marko

#20

marko said:

I love Nintendo and I always liked Iwata but I think he has lost touch with his consumer base... To that effect I think the QOL platform is not meant to target gamers but geared towards casual markets... My concern is that he is removing human resources who could be working on a new game starring one of their seasoned IPs i.e. Metroid or Fox, to bring out a product that could be easily replaced with a smart phone App..

DinoFett

#21

DinoFett said:

I Think Nintendo can become a company simular to GE or RCA with different types of products with gaming consoles as their main focus.

rjejr

#22

rjejr said:

""Nintendo is a company that can do whatever they want""

That's pretty much the feeling I had discussing Nintnedo's interaction w/ indie developers. I don't think he means for it to come across w/ as much pride as we westerners on putting on it, he's a humble man trying to take a humble stance, but the lack of 3rd party and very spread out 1st party games on the Wii U, coupled w/ their complete lack of showing on smartphones, really makes this guy look totally arrogant.

If Nitnnedo really wants to stay away form smartphones they should at least have a Nintendo like website w/ free games to advertise the brand. If you haven't already done so please go to Pokemon's website, there are at least 2 dozen free time wasters on that site. My kids are always on that site playing games and watching videos. Nintnedo Land should have been a free website.

http://www.pokemon.com/us/pokemon-online-games/

I know Pokemon is owned by Nintnedo, but they still need a fun and interactive Nintnedo website like Nick Jr. has. My kids loved playing free Nick Jr. game swhen they were little.

My kids - an dall their classmates - also spend a lot of tim eplaying educational games on thi swebsite:

http://www.abcya.com/fifth_grade_computers.htm

The Wii U needs more than just MK8 at this point.

HylianJowiStaff

#23

HylianJowi said:

I really don't know what to say other than "ugh." I'm not a fan of the direction Iwata's taken Nintendo in, and this fixation on "Quality of Life" turns my stomach. I'm well aware Nintendo is a company and doesn't owe me a damn thing, but these statements carry a strong implication that their focus will be stretched well beyond video games — an area they need some help in at the moment.

Iwata, I just want to see some more Nintendo games. :/

2Sang

#30

2Sang said:

I hope Iwata blows us away at e3. He's in a tough spot, I can forgive him for the failure of the wii u personally because he brought us the genius of the DS, 3DS, and Wii. 3/4 amazing consoles is a pretty good track record. Also, Nintendo's a business and it's bottom line, so his idea of quality of life to bring in more money is likely another very good idea, although probably not very beneficial to us nitnendo gamer fans other than nintendo continuing to exist as a company.

SanderEvers

#32

SanderEvers said:

@Tobias95 Nintendo & GameFreak are quite offensive on marketing Pokémon.

1. Games
2. Movies
3. TV shows
4. Trading Card Game
5. Manga
6. Plushes in every toy store
7. Online games
8. Soundtracks on iTunes
9. App Store Pokédex (outdated, but still)
...

If they did this for any other Nintendo franchise, they would destroy the competition.

Mahe

#33

Mahe said:

I guess Nintendo has seen that their direction with the Wii U and 3DS has been at least partly wrong.

Melkac

#34

Melkac said:

Nintendo is an independent japanese company who don't need no fanboys.

DualWielding

#36

DualWielding said:

the parallels between Nintendo and the WWE keep on coming, this sounds like Vince wanting to be entertainment and not only wrestling and losing millions with stupid ideas such as a football league or a movie division....

Tobias95

#37

Tobias95 said:

@SanderEvers I would like them to make more Animes, for exampla an anime based on punch out, maybe fantasy novels based on legend of Zelda or fire emblem, besides they could make paralell animes based on pokemon

zdog

#38

zdog said:

I'm ready for a change in leadership at Nintendo. This guy, is all over the place

gatorboi352

#40

gatorboi352 said:

@zdog you nailed it. He's all over the place. What's scary is that he doesn't appear to have a concise plan, but rather he appears to be flinging ideas against a wall and seeing what sticks.

And this whole red-headed step child treatment Wii U has been receiving the past year+ isn't a good look either.

SteveSnowmn

#41

SteveSnowmn said:

Iwata was asked a question and he answered it. It's not like he was speaking about Wii U and dodged by bringing up QOL. Some of you guys are overreacting IMO. I see nothing wrong with this, so long as they stay in gaming, which he said they would right at the beginning.

Marshi

#42

Marshi said:

So what I got from this: Nintendo do whatever the hell they want and they arent just here for the video games...OKAY... So what else are you here for nintendo?! You make a console dedicated to video games and now your saying you may not make video games? You know its desperate corporate drivel like this that makes me understand why people want Iwata fired and why most gamers have moved away from nintendo and towards sony and m$. Love or hate them at least they are MAKING GAMES FOR THEIR SYSTEMS!

Face and indeed palm

PJR0cks

#43

PJR0cks said:

I'm sorry to see some people see Wii U as a failure, it might have failed commercially but I personally really like my Wii U, I love the game pad, sad to see all this ingenuity going down the drain because of Iwata cutting back on the hardware to make more profit, or not working closer with 3rd parities and spending more on marketing. He is at fault here, and he ruined a machine that could have changed the gaming industry. don't get my wrong here I'm gonna continue to enjoy my console, but it's a shame that a lot of people will miss out on the fun just for his ignorance.

withoutdk

#44

withoutdk said:

"Nintendo is a company that can do whatever they want"

okay okay okay.... then do something else.!

gatorboi352

#45

gatorboi352 said:

@SteveSnowmn No, I'm talking about overall, in the grand scheme of things. It's not just this particular interview question and answer. It's been like this since almost the debut of Wii U. Nintendo fully expected Wii U to pick up where Wii left off, with minimal effort on their part. Too bad for them it didn't, and now they are left scrambling for alternative ideas.

What's most ironic is that Iwata mentioned repeatedly during the Wii/DS success years that Nintendo wouldn't "rest on their laurels" and would not become complacent in the market despite their success at the time. Well, they actually did just that. Talk is cheap.

Iwata also promised no more "Wii like droughts" with games. Wii U has had the biggest gaming droughts of any Nintendo console thus far. Talk is cheap.

jariw

#46

jariw said:

@Marshi: Nintendo is here for the long run. QOL isn't the current Nintendo, it's a future project.

@gaborboi352: What do you mean by "minimal effort"? How many man years do you actually think go into a product like Zelda U? It takes a loooong time to develop the really large games of today. And external things like Ubisoft's treatment of Rayman Legends certainly didn't help Nintendo. Do you think Nintendo handled the 3DS with minimal effort as well?

DESS-M-8

#47

DESS-M-8 said:

This guy needs to go and somebody needs to seriously bring nintendo back from the brink. Qol will be virtual boy but on a massive scale

Daemonite

#48

Daemonite said:

""Nintendo is a company that can do whatever they want""

Right, keep telling yourself that... will somebody fire this arrogant hack already?

Unit_DTH

#49

Unit_DTH said:

So, why is Iwata still in charge of Nintendo??? I'm lost trying to find an answer to that. Iwata's thought process, "QoL, that should distract them from our lack of focus on the Wii U... hehehe, what else do I think consumers would like? Whatever I'll do what I want!" *Cartman's voice from South Park rings in my head when I read the whole, "Nintendo is a company that can do whatever they want". Is that Iwata speaking or the shareholders of the company? I think that 125 years of business is being eroded away with Iwata at the helm of Nintendo.

Unit_DTH

#50

Unit_DTH said:

@DESS-M-8 Would that scale happen to be a Wii Balance board?? LOL... but you're correct sir, Qo(FAI)L. Just concentrate on what you have and stop trying to make nintendo themed baby monitors and toaster ovens, make games for the Wii U and 3DS and that's it!

gatorboi352

#51

gatorboi352 said:

@jariw

Are you honestly contesting my stance that Nintendo has taken minimal efforts to Wii U up until this point? Citing Zelda U (a game that hasn't seen the light of day, even a single screen shot or piece of art work) as proof that they are putting their 'all' into the system is laughable at best. Where is the marketing? Where are all the promises that have yet to be filled? Hell, where is the DVR functionality in Nintendo TVii if you want to break it down to the smallest examples of "lack of follow through".

There is no defense against Nintendo's lack of effort towards Wii U.

Nintenjoe64

#53

Nintenjoe64 said:

QoL and non-wearable tech to me just sounds like Wii Fit 4 and Gameboy 6. I don't think Iwata has any grand plans he just knows he needs to keep justifying his job long enough to see the profit from 3DS outweigh the losses from the Wii U. It just sounds like CEO guff to me. QoL could easily just be more 'edutainment' games.
I don't think Iwata 'has to go'. I don't think any of us are qualified to say who is best for Nintendo and there are loads of people that could be worse. Look at what happens to premiership teams that regularly sack their managers because they are underachieving.
Having said that, I would not let him have anything to do with another home console launch if I had a say. I really don't know why Nintendo let the Wii fade out in the way they did and then had an almost 2 year gap for a successor which they launched with very little software support, no marketing and nearly every game being a very similar-to-predecessor sequel. In the meantime they are sitting on a load of games that their fans have to pay obscene second hand prices for which could all have made an ok transition to HD and filled out the library of the poor little Wii U.

gatorboi352

#54

gatorboi352 said:

@Daemonite ""Nintendo is a company that can do whatever they want""
Right, keep telling yourself that.."

The sad thing is, many people around here feel the same way as that statement from Iwata.

You know, there's another fan base that is (for the most part) just as ignorant: the BlackBerry fan base. Now look how that company is doing in comparison to their competition.

IRNBRU115

#55

IRNBRU115 said:

Still have absolutely no idea what he's going on about, but maybe everybody in japan talks in haiku's. Like, he didn't even tell us what is gonna happen but sort of saying "we do what we want" "it has to be entertaining and fun" which is basically the whole point of Nintendo games,... Right?

GalacticMario28

#56

GalacticMario28 said:

As long as Nintendo continues to make video games, I have no problem with the company branching into other areas as well. Nintendo made a name for itself by doing things differently, and I see no reason why it shouldn't continue to try and do things differently. The Wii U may not be the best example of this, but it is the first system under Iwata's presidency to be struggling so much; I think I said this on a different article, but that makes the Wii U the exception, not the rule.
Also, 'can do anything' and 'will do anything' are different things. This just tells me that Nintendo will try not to limit its options, not that it will just do random things for no good reason, though I can kind of see how some people feel Nintendo has already been doing random things.

gatorboi352

#57

gatorboi352 said:

@Nintenjoe64
" I really don't know why Nintendo let the Wii fade out in the way they did and then had an almost 2 year gap for a successor which they launched with very little software support, no marketing and nearly every game being a very similar-to-predecessor sequel."

Please see my previous comments, #45 and #51 :)

RoomB31

#59

RoomB31 said:

@gatorboi352 Wii U also Had the largest launch library, sooo.
The Wii U up until now has no doubt be a commercial failure, that doesn't mean that at the end of the day it won't be profitable.

Guybrush20X6

#60

Guybrush20X6 said:

Personally I think they should try reviving all the old franchises to fill gaps not provided by third parties like Star Fox shooting and (can't belive I'm saying this) minigame collections like Mario Party.

A good Pokemon game wouldn't go amiss either. Pokemon Stadium 3 anyone?

PJR0cks

#62

PJR0cks said:

as soon as the XBOX sales showed they are falling behind in the competitions they acted, they changed the guy who led the XBOX team and he's constantly talking about how he will get XBOX back to the top, on the other hand we have this guy who has barley even mentioned any real way as to bring back the Wii U sales up again, instead he has pretty much already moved to his next project, DUDE Wii U is not an 8 year old console, what are you giving us???

gatorboi352

#63

gatorboi352 said:

@RoomB31

Yeah, and over half of that library was already available months prior on PS3 and 360. Don't kid yourself.

Also, if the end goal is to simply be profitable, then I'm sure that will please employees and stakeholders at Nintendo. Not sure what good that does us gamers though.

Yorumi

#64

Yorumi said:

Instead of branching out and trying new things how about trying new things in the video game industry? They've played it safe with virtually every game released on the wiiU and most of the games released on the 3ds as well. We just got the review of kirby triple delux up which could be summed up as "plays it completely safe." Yoshi's new island "doesn't offer anything really new." NSMB is safe, 3d land/world is safe, TF is safe. And we know MK is playing it safe.

Heck even animal crossing, they sat there at GDC patting themselves on the back for innovation in the series when the game has barely changed at all from the first one.

So I mean instead of focusing on QoL whatever the hell that is, how about focusing on marketing new innovative games that make real advances in gameplay instead of playing it completely safe with every single release.

Despite that they're still one of the best out there, but it does get a little tiring when every review is "more of the same, nothing new," and nintendo is out there saying "eh we don't need to only focus on video games."

Action51

#65

Action51 said:

So...Iwata...

You really hit on something big and amazing while overseeing the Wii and DS...but you didn't take advantage of your market position and then botched the launch of a genuinely great system in the Wii U.

Sony and Microsoft are your major competitors, and both are bleeding money and lack the overall brand recognition that Nintendo has built up over the years.

Anyone still think Iwata is the right man for the job?
I'm convinced now that it's probably for the best to have someone else step in. Nintendo is the greatest game and hardware developer in the world...they should not have this much trouble selling a great console.

Lobster

#66

Lobster said:

QoL: concerns me, and if they keep talking about it in vague terms like this it's going to continue to concern me... But I have a feeling they'll reveal it and we'll all go "OOOOHHH" and it might even be worth it.

Doesn't excuse not marketing the Wii U, which is such a promising console and so, so dead in the water right this moment.

MAN1AC

#67

MAN1AC said:

The most disappointing and disturbing thing about Nintendo right now is that there's is a huge sense that things are going to get worse before they get better.

I wish them well and it will def be interesting to see where Nintendo stands when this gen is over.

datamonkey

#68

datamonkey said:

I have to say as a life-long Nintendo fan, I am concerned for the future of Nintendo as a games company...

Captain_Toad

#69

Captain_Toad said:

Heh, i'm still interested what dat QQl thingy is. From this perspective Iwata may be in a bit of hot air. Hope you know what you doing buddy.

Nintenjoe64

#70

Nintenjoe64 said:

@gatorboi352
"There is no defense against Nintendo's lack of effort towards Wii U."

What about the fact the Wii U could easily cost a few more billion if Nintendo tried to do anything major with it and could still fail? I think there is no defending the lies, the initial effort or the cynical software choices but I think the current lack of effort is probably the sensible option but it means they are literally just going to go through the motions with software and hope MK8 and Smash do enough of a job to make their next few games viable over the next 3-4 years. If MK8 sold 5 million units in a month, Nintendo would have nothing lined up to continue the momentum except maybe SNES remix.

Oh well, another generation, another Nintendo console that I like more than its rivals but it won't get the games it needs to fulfil its potential!

2Sang

#71

2Sang said:

@RoomB31 that's still questionable. As long as it's profitable, it's fine, but Only like 6-7 million units have been sold so far and the only 3 big releases left to sell systems are smash (which will be significantly decreased due to the 3ds version being released first), MK8, and Zelda U.
MK8 looks positioned to sell at least a few hundred thousand wii u's, and smash will probably sell a little less than MK8 now that it's not a wii u exclusive. The only game left to shift the console is Zelda, and even Zelda won't be a miracle because many zelda fans have picked up WWHD in order to help move units.

Caryslan

#72

Caryslan said:

I know some people are going to label me a hater, but outside of video games what does Nintendo platforms have to offer? I find it funny that Iwata talks about redefining Nintendo's position in the entertainment business, and they don't even sell movies, music, or tv shows on the eshop.

To an average consumer, the Playstation and Xbox simply offer more for your buck if your looking for an entertainment console. On top of playing video games, you can watch movies(disc-based and download), TV shows, Music, and various apps that include the NFL, MLB, NHL, and WWE.

I love Nintendo, and they make great games. But Iwata is acting like they have to go on a magical quest to redefine Nintendo's standing in the entertainment business.

The answer is simple, start selling movies and other media on the eshop. Make deals with the various leagues to get their apps on your system.

They can still do that alongside their novel approach to building hardware. Make it to where you can rent a new movie like The Hobbit or Iron Man 3 and watch it on your Wii U gamepad. Make the apps(if these companies allow it) work on the gamepad as well!

Keep pushing Wii Fit, Wii Sports and the casual titles. And of course, Nintendo can keep making some of the best games.

Like Sony and Microsoft or not, they figured out how to sell a video game console that can double as an entertainment hub as well. I hope Nintendo looks at that and addresses those issues as well. I'm not saying Nintendo needs to throw away who they are. But it won't hurt them to sell movies on the eshop either.

RoomB31

#73

RoomB31 said:

@gatorboi352 I sincerely doubt shareholders would be happy to simply see the console as profitable. When I say profitable I mean at the end of the day the console didn't lose Nintendo money. Also as long as its not losing money, Nintendo will still feed the core, I only see struggle as hope, because its when they are at their finest, see Gamecube.

Action51

#74

Action51 said:

@Nintenjoe64 - Don't be so quick to jump to conclusions.

At last years E3 we learned about Donkey Kong Tropical Freeze for the first time, and now it's a released game and it's amazing. Same with Super Mario 3D world and soon to be released Mario Kart 8.

Nintendo keeps the games they are developing under much tighter wraps then most do. We've just grown used to the three year out hype cycle for many major releases these days.

MrGawain

#75

MrGawain said:

As far as we know he could be talking about making a live action Zelda film, a Mario Kart cartoon series and a Pikmin comic book.

Nintendo would be sensible to use their IP in other mediums, to make money from them AND promote their games division.

The only problem I have with Nintendo is they have real trouble hinting in Japanese and translating to the west. The confuse and frustrate more than intrigue.

Tobias95

#77

Tobias95 said:

@Caryslan nintendo has some Playing cards in Japan, and they own pokemon, right? That means they have everything pokemon, including the anime and its movies

2Sang

#78

2Sang said:

@Tobias95 nintendo technically doesn't own pokemon I believe. Pokemon is a second party franchise, but it might as well be owned by nintendo.
They need to definitely make mario, zelda, kirby, smash bros, mario kart, and metroid merchandise. Increase brand recognition, increase profits, increase fan happiness.

SetupDisk

#79

SetupDisk said:

I have no idea what this quality of life thing is as does no one else but I will let my opinions known anyway!.

It will be great!
No you are wrong it will be terrible!

Let's type paragraphs of words that actually say nothing to make it seem like we have a point! We will only win if the other person changes their mind!

Silly stuff. After all these years I would have thought such BS would be done with. All the other fads come and go but this will always be the proud face of the internet.

Luffymcduck

#80

Luffymcduck said:

I just want to see more good games in the future (F-Zero). There still aren't too many good games on Wii U but that hasn't been a problem to me. I guess that's partly because I also have 3DS and PS3. I'm more than happy with MK8, Smash Bros and Bayonetta 2 this year but not everyone is. They need to make Wii U relevant somehow. I don't know if that's possible anymore at this point but I still hope for the best for my favourite videogame company.

steamtrain

#81

steamtrain said:

It is better to have the right person for the job who does not know what to do, than the wrong person.

But I'm sure he knows what to do, he's just holding on the cards for the right moment.

And I don't see how he is arrogant, he is saying Nintendo is in the position as a company to do what they want. Yes, the Wii U is not doing so well, but the company is not dependent on it. But maybe they are working on that, these interviews are not reponding to your questions remember.

If Nintendo wasn't doing their own thing in new ways, like they are w/QoL, they would never have made video games.

Tobias95

#82

Tobias95 said:

@2Sang At least Nintendos logo was in the begining of the firt movies
Zelda figures would be nice as long as they are affordable.

Btw as a fan of Nintendo I like them very much and are very happy with them

Dinosaurs

#84

Dinosaurs said:

Yeah! Tell em, Iwata! Don't let anybody tell you that you only make video games. You be whatever you want in this world and if you're happy, I'm happy. Welp...time to find a new hobby, lol

Rin-go

#85

Rin-go said:

What is going on with some of these comments?
Nowhere did he say that they will stop making video games.

@SetupDisk
Tell 'em!

2Sang

#86

2Sang said:

@steamtrain but isn't pokemon owned by Game Freak? I know nintendo owns game freak in a majority, but I didn't think they entirely owned the franchise.

Pod

#87

Pod said:

Glad to hear Iwata (sort of) confirm that Nintendo will indeed consider every single other option available to them before feeling they need to just ape their more successful competitors in the video games field.

They've already provided me with more QOL than any other single company, so I trust they can continue to do so.

Andyliini

#88

Andyliini said:

I think Pokemon Company is the legal owner of Pokemon IP. The games also cite Creatures Inc. as a copyright holder.

ajr12388

#89

ajr12388 said:

"Quality of Life" Your area of expertise is video games, and your current console is in dire need of help and recognition. How's that for "Quality of Life"?

Signed, Wii U owner

Fact is, you tried to please the casual market so much that you no longer have a core market. The core guys are the ones buying 8 games a year. Stop being stingy, take some of that money you made on Wii and reinvest back into the hardware division. Take a real risk against the current market leaders.

They always say they don't want to compete, but its because they know they can't. 1990s style game design can only get you so far. Scoop up some indie developers and put their remarkable titles on your console.

Is that so hard?

steamtrain

#90

steamtrain said:

@2Sang

Gamefreak is a video game developer that makes games exclusively for Nintendo.

The Pokemon Company oversees and manages licensing issues for Nintendo I think.

So I believe while Nintendo owns the franchise, they "outsource" if that's the right word, most of the work with it, maybe even management.

2Sang

#91

2Sang said:

@Tobias95 you are among the small minority then, because if there's dissent on a site dedicated to nintendo, imagine how negatively the video game industry as a whole is viewing nintendo. I'm happy with the 3ds, but the pii u has been nintendo's worst home console to date by a longshot. It's on pace to sell half of the gamecube's sales, and only 3 good games are left to move a large amount of consles for the wii u, which 2 of them being smash and zelda are not going to do as much to move sales as most are thinking because of WWHD and Smash for 3ds.

@steamtrain ok now I get it. I never understood how game freak operated. Please understand.

kensredemption

#92

kensredemption said:

I'm starting to think that the only reason Iwata's thinking this way is because of Sony's and Microsoft's versatility in the entertainment industry. Sony provides other consumer electronics - home entertainment systems, TVs, MP3 players and laptops. Microsoft provides software suites and their own MP3 players as well. All we've ever seen from Nintendo since the '80s were video games and consoles. Nothing else. I understand the need to change to adapt to a constantly changing market and keep investors/shareholders happy, but there are just some things some companies were meant to do. Sony was always best at providing entertainment suites and Microsoft always did best with their software, but neither of them come close to Nintendo when it comes to games. Hell, most of their exclusive titles aren't even first-party, they're either second or third party developed. I imagine that if the gaming industry were to collapse like the music game genre did, then the Big Three will consolidate their resources for the next generation by having Sony develop the hardware, Microsoft handling software suites and social aspects and leave Nintendo to bring on the games like they always have.

sleepinglion

#93

sleepinglion said:

QOL would be a cool side project if the company had extra resources.
It does not or is unwilling to hire more folks to complete new 1st-party titles or give the Virtual Console the support it needs to emulate more than 3 consoles.

steamtrain

#95

steamtrain said:

I think QoL can be a hit, if it reminds people that Nintendo isn't just about gaming and only for gamers, but for fun-loving people of every age and every culture.

Yes, I get that "gamers" that you strongly disagree with me. But I think your gaming friends would rather play COD on their Xbox regardless of the fact of Nintendo becoming more "mature".

I think everyone should be reminded how fun Nintendo entertainment is, and QoL may help with this.

Hy8ogen

#96

Hy8ogen said:

Hey Iwata, instead of this QOL whatever, why don't you just make a Wii U Pro Controller with Analog triggers?

xevious

#97

xevious said:

Ah well....you know....I payed a fair amount of money for my Wii U, so getting cool games for it like, say, Starfox, Metroid, Zelda, F-Zero, Waverace, Animal Crossing, Pokemon, Pilotwings etc. would definitely improve my Quality of Life.

The fact that Nintendo didn't make it with the Wii U doesn't mean there's no money in video games to be made. They didn't even TRY with the Wii U, for the love of god. Before Iwata goes to anything else, I want to see him put a solid effort on the system.

LittleIrves

#98

LittleIrves said:

Unfortunate that so many people are upset about a decision to improve consumer's quality of life. Isn't that what games do anyway? He's not talking about force-feeding us broccoli. He's talking about new and unique forms of entertainment we haven't seen yet. We have no idea what QOL even means. So how do so many people know they'll hate it, or that it's not for them?

ikki5

#99

ikki5 said:

Didn't they already say this? This is just Déjà vu from last year

3MonthBeef

#100

3MonthBeef said:

If you wanted to improve our quality of life you could have added a Blu-ray player so I can watch movies on the Wii U.

Spanjard

#102

Spanjard said:

Gotta love Iwata! And here are actual people who think he has to leave. Oh the stupidity...

3MonthBeef

#104

3MonthBeef said:

How about unified accounts?
Transferring VC games from console to 3DS without repurchasing?
That's only a small step in improving my quality of life regarding Nintendo.

Kirk

#106

Kirk said:

Well I'm not against the idea of making entertainment based "quality of life" products, if it's done right, but part of me just feels that maybe Nintendo doesn't know exactly what the majority of gamers want these days and regardless of what other products/services they want to make, if they're making gaming systems and services then they need to do them right by the people who will be playing and using them.

Blue-Thunder

#107

Blue-Thunder said:

I think anyone who talks in riddles in an idiot and now that Hiroshi Yamauchi has passed away there is nobody to stop Iwata from totally destroying Nintendo.

Will someone sack him and bring back the old Nintendo, please.

MuchoMochi

#108

MuchoMochi said:

Just focus on video games Iwata, I haven't been buying Nintendo's products for close to 16 years because I wanted to know my BMI. the casuals are dead, go back to video games, build a relationship with third party, blow these people out of the water.

Nintenjoe64

#109

Nintenjoe64 said:

@Action51 I know they will have more up their sleeve than what we already know about but I'm a bit worried that most of it has been sidelined because '3DS is 2014's main profit driver'. They revealed enough games last year to keep the Wii U first party software train going for the next 5 years at this rate! Hopefully MK8 will steady the ship. I am sure it will be fine. I am old enough to remember Nintendo struggling while also not appearing to do much for their products. I hope their e3 is a stormer. Even if Sony and MS had no games for e3 they would make some kind of crazy vaporware show for it!

Ryno

#110

Ryno said:

How could anybody have any confidence in this guy? He is like a politician who keeps rambling long enough you forgot what he is talking about.

PJR0cks

#111

PJR0cks said:

I think some people here are confused, the negative comments here doesn't mean that people are not interested in Nintendo trying out new things, it's about Nintendo's latest console being branded as a failure by the gaming community and instead of Nintendo addressing that, they are ignoring it and talking about future products. now if this guy wants to keep on ignoring this subject maybe Nintendo should create a QOL department, put him as the head in that department, and hire a new guy to address the issues on the gaming consoles and try to increase the sales on Wii U and realize that people have spent money on this console and expect Nintendo to behave responsibly and somehow better their VIDEO GAMING experience through the Wii U..

chiefeagle02

#112

chiefeagle02 said:

I really enjoyed the Touch Generations brand for the Nintendo DS (I was one of those folks who bought a DS to play Brain Age), so I'm actually really curious to see what the Quality of Life platform will become. Will it basically be Touch Generations 2.0 or something completely different?

FineLerv

#114

FineLerv said:

I think Nintendo should just follow their vision and people should vote with their wallets whether that vision is in line with their needs as consumers.

DarkKirby

#115

DarkKirby said:

I want Iwata to explain why he thinks making consoles with high end hardware and games with hardcore gamers in mind is such an incredibly terrible idea.

At least explain why on earth he thinks making health products is a better idea than that.

Yorumi

#117

Yorumi said:

@DarkKirby I would like to know why they want to focus on the stupid health products. However, I can explain exactly why making high end hardware isn't a good goal.

The first problem is you're targeting idiots. People who buy a console for graphics are not smart people at all. Why? Because they claim to want the highest graphics but entirely ignore PCs, which is many cases a slightly higher price nets shockingly better performance. The hd twins celebrate when they get a game to run at 1920x1080(ie 1080p) and yet that is routine on a pc and resolutions even go beyond that. Multiplayer games can handle more players with better performance. PC is simply far and away the superior platform for high performance gaming, that it's frankly embarrassing that people worship console graphics.

So the graphical nonsense comes from uninformed console war twits.

But lets also get something more concrete here. Graphics cost money, the hardware of course becomes more expensive, but also game development. It's not entirely the devs fault that we're getting shorter, stripped down games and abusive dlc practices. The cost of graphics is so outrageously expensive hardly anyone can afford to make games anyway and is a major driving reason that there were so many devs shutting down last gen.

Graphics also offer extreme diminishing returns. From one generation to the next the ability to perceive the difference in graphics is diminished, but the cost to produce higher graphics has exponential growth. So you're getting exponential growth in cost for less and less gain all the time.

Ultimately the choice largely comes down to sacrifice gameplay for graphics, or graphics for gameplay, you can't get both. So to me nintendo is absolutely making the right choice in the hardware department, as for why they're not innovating gameplay right now you'll have to ask them.

MysticX

#118

MysticX said:

"Nintendo is a company that can do whatever they want", can they do something that actually sells now?

It's the arrogance in that statement that gets me, the casual gaming ship has sailed (The people that made the Wii a hit are now playing games on their phone/tablet), and no single game (no matter how good) is going to save the WiiU, it takes more games to maybe do that, doing what you want is a luxury for the successful, a luxury Nintendo can't really afford ATM.

gatorboi352

#120

gatorboi352 said:

The only thing I can summize from all of Iwata's vagueness regarding QOL is that they are simply going to rip out things like Wii Fit and Wii Sports and Brain Age, etc from their traditional gaming console division and instead rebrand them as their own entities and... things, independent of anything the core console divisions are doing.

At least I HOPE that's what's going on.

zool

#122

zool said:

Nintendo is entertainment. And they can entertain us just as well if we were to play a Mario game on a PlayStation...............

Caryslan

#123

Caryslan said:

@Tobias95 Its nice that Nintendo owns Pokemon or at the very least plays a major role in the media empire that it is. But that hardly answers my point given, there are tons of other movie and media franchises that never end up on Nintendo's platforms.

Nintendo has the Pokemon anime and movies, and that's a great thing. Do they sell those on the eshop? Outside of DVDs(which I have seen go for 5 bucks at a Tractor Supply Store), and TV contracts for the anime, how do they leverage the franchise?

Now, imagine Nintendo selling movies and tv shows on the eshop. Now, imagine them being the only shop to have exclusive access to the Pokemon Anime, the Pokemon movies, Kirby: Right Back at Ya!, and the various Mario cartoons.

On top of buying major movies like the Hobbit, Star Trek, the Marvel Movies, you have a store that is the only place to get downloads of cartoons and movies based on Nintendo's proprieties. They could even go a step further and commission a Fire Emblem or Kid Icarus anime that can only be bought on the shop.

Nintendo could even do what Sony does with new movies, and make any new Pokemon movies exclusive to the eshop for a couple of weeks before they arrive on DVD.

This was my point, I think Nintendo for all their "quailty of life" ideas, seems to ignore a huge one that could make them more money. Namely, they could add movies and other media to the eshop and start selling the Wii U not just as a game console, but an entertainment console that offers things the other platforms lack like the Gamepad.

Tender_Cutlet

#124

Tender_Cutlet said:

Not sure many of us would be on Nintendolife.com sharing a passion for hanafuda cards...Nintendo dabbled in the past with 'entertainment' media as far removed as the hotel industry but since realizing success in video games never looked back. The point is Nintendo should stick to what their good at - something that Yamauchi came to accept when video games took the company global. QOL reeks of a gimmick and final desperate throw of the dice from a naturally over cautious CEO finally fallen foul of his share holders. If they really want to make things other than software, they should focus more on toys and hardware accessories! New DK Bongos please! :-)

c1pher_c0mplet

#125

c1pher_c0mplet said:

For some reason, I thought there'd be an Iwata story today... I'm sorry but he needs to go. While I disagree wholeheartedly with many of the shareholders wanting Nintendo games on iOS, I completely understand their frustration with Iwata's cryptic-speak and nonsensical, hair-brained ideas. I love Nintendo - more so their handhelds - and I want to see their console business succeed and thrive again but Iwata is like a weed choking any kind of new growth in the company. As many have pointed out here, for example, it's 2014 yet Nintendo's fans/customers have to beg them for unified account services (which is ridiculous).

In my opinion, he has no clue what he's doing now and he never did ever since he became prez during the Nintendo 64 days (where he made some crazy decisions then). Maybe he doesn't need to leave the entire company but he needs to step down as president/CEO, I believe: fresh, new leadership is direly needed. (And the issues started when he cosigned the name 'Wii U,' I think. I remember watching E3 thinking, "No. Just... no." lol)

c1pher_c0mplet

#126

c1pher_c0mplet said:

@arkady77 Perhaps you're right. But you should also remember Iwata indeed was arrogant enough at one point to state the reasoning behind the high launch price of the 3DS was because of the "[overly positive] reactions to the system's E3 reveal" in 2010. And that definitely wasn't a language-barrier issue or some meaning lost in translation.

Doma

#127

Doma said:

@arkady77 also I am sure i am not the only person who thinks that this generation of nintendo games is the best ever

I think you are.

2Sang

#129

2Sang said:

@arkady77
I am sure you are. In fact: Nintendo life please make a poll for what people think the best gen has been.

2Sang

#131

2Sang said:

@arkady77 can't tell if troll or srs
Name 5 GOOD games exclusive to the wii u. Tip: you can't
>Pikmin 3
>Mario 3d world
>W101
and even though DKCTF is a rehash imo, I'll give you that one as a good game as well.
That's it. 1.5+ years. next to nothing. The sales numbers speak for themselves, making you objectively wrong.

dizzy_boy

#132

dizzy_boy said:

With the way the whole video game industry is going, Nintendo needs to branch out to keep the business going.
Only problem is, I don't think the QoL thing is going to be the ssving grace.
I also think that the QoL will be massive in Japan as they seem to be in on the whole healthy living at the moment.

2Sang

#134

2Sang said:

Dr. Luigi and Game and Wario aren't complete games. Dr. Luigi is a nice thing to have on the eshop for some zen-like gaming, along with NES remix too, but at the end of the day, it's not a full game. I wouldn't call Dr. Luigi a rehash necessarily because of the limits of creativity of the puzzle genre, but I wouldn't give it credit as a groundbreaking game either.

G&W was priced at a cheaper rate than other wii u games for a reason. It can be fun, but it's not something you can play for a hundred hours.

Sceptic

#135

Sceptic said:

The man is clearly completely insane. I can't believe they will let this lunatic run their company into the ground. He needs to be removed before he does even more damage.

There is no 'master plan' and no strategy. If there was, he could give us more insight by now. Instead, he keeps saying these seemingly cryptic things because people infer great meaning, but there is none. They're just ramblings. This guy runs an international corporation, not a youtube channel.

Tobias95

#136

Tobias95 said:

People have diffrent taste. Mine is that I love my 3DS and Wii U and I would probaly support Nintendo almoste no matter what. Of course I got other things I have to prioritize before gaming, but still.

2Sang

#137

2Sang said:

@arkady77 if you think WWHD is better than OOT, New Mario U is better than SMB3 or SMW, Game and Wario is better than Warioware touched, DKCTF is better than DCK and DCK2; then you have objectively poor taste in gaming.

@tobias95 I can completely respect you for thinking the 3ds is the best handheld. While I'm not 100% in agreement with that, at least the 3ds has an amazing lineup of games like Kid Icarus, Awakening, X/Y, and ACNL. The Wii U has had very few groundbreaking games, unlike every other console other than the Virtual boy.

DarkKirby

#138

DarkKirby said:

@Yorumi

I disagree. A game can have good graphics and game play. Graphics and processing power may not "make" the game, but it's not like they don't matter, otherwise there wouldn't be a reason to advance from the NES and Game Boy. They happen to require a larger production budget, but it never stopped games like Uncharted from making a lot of money.

I'm a PC gamer myself and I can say typically the cost of a gaming PC is proportionally higher than what you can do similarly on a console, but you get the benefit of your PC being MUCH more flexible than a console, at the loss of many developers, especially Japanese ones, never having a PC port.

And I'm not asking for Nintendo to make a super high end consoles beating the PS4, although I wouldn't have a problem with a $400 Nintendo home console with similar features and abilities, I'm asking Nintendo to not try to make their hardware as low end as they think they can get away with. The 3DS at current suffers from frame rate issues in quite a few games, especially with the 3D on, and is not that uncommon. While I still prefer my large 3DS XL screen over the normal one, there is no denying that the images are more pixelated on it. These problem shouldn't exist.

2Sang

#139

2Sang said:

@Tobias95 Also I want to support nintendo as well. I think they have the best company in the entertainment business, better than Sony, Disney, Fox, Microsoft, Apple, you name it. Problem is, I won't support them when they are not creating good material. The failure of the wii u should be a wakeup call for nintendo to know that gamers have had it with ignoring the hardcore gamers. The only games that have been released to non-casuals so far have been pikmin 3, Earthbound on VC, and W101.

@DarkKirby while I see graphics and processing power help make a good game, I totally agree that they aren't requirements. That's why anyone who attacks nintendo for having inferior graphics is wrong. Nintendo's all about games, unfortunately there's not many to count. Wii sports is a great example of a poor quality game but yet still one fun to play.

Doma

#140

Doma said:

@Tobias95 During which generation did you start gaming?

@arkady77 'Nostalgia' or 'rose tinted glasses' can never be used as a valid argument, it's just ignorant dismissal.

steamtrain

#141

steamtrain said:

SM3DW, maybe tied w/Mario 64 (not nostalgic actually), is my favourite Mario.

WWHD is my favourite Zelda.

ALBW I am not so sure story-wise, but gameplay-wise it is very close to ALTTP, which is my favourite nostalgia trip.

Of course they don't bring up as many childhood memories, but if they were not "just another game in the series", I am sure they would start a Wii U craze.

But Pokemon... I am not sure. Right direction, of course. Awesome everything, except the general mystic/meanacing feeling from the early games are missing, plus story could be much better.

wombatkidd

#142

wombatkidd said:

People who are surprised or offended by this don't know thing one about nintendo in the first place.

Nintendo has never been just a video game company. At this time they also make board games, playing cards, and have other more out there stuff like being the owners of the Seattle Mariners.

Their incredibly expensive go board was news on this very site not too long ago, for example.

And they hired new people to do this: they didn't divert their current teams. The hiring blitz they've been on has also been news on this very site.

Superiorspider

#143

Superiorspider said:

Iwata and the Wii U can go crawl back to the hole they came from. I think it's safe to say now that Nintendo doesn't know what they are doing.

PJR0cks

#144

PJR0cks said:

@DarkKirby
You are exactly right, if Nintendo had given us something that has 80% of PS4's power, no one with be upset now, but he gave a hardware that by comparison has a weaker CPU then consoles that have been around for close to a decade (PS3). what the hell was this guy thinking? and you can all say that it doesn't matter, but you won't be saying this once it takes its toll on future first party games. (Case and point MK8 missing game pad use as a separate screen in local multiplayer)

Zombie_Barioth

#145

Zombie_Barioth said:

@gatorboi352
Thats what I'm thinking as well. That and their own take on services like Lumosity. I doubt QOL will draw resources away from the games like people think, assuming they invest some of that war chest into expanding the company and making QOL its own division.

Its funny hearing Iwata talk about entertainment being more than games given the company's stance on keeping their consoles 'pure' or so to speak. I recall Yamaguchi even criticizing the other companies for including media play-back and other extra features. I can't help but be skeptical of them broadening their horizons.

@Wombatkid
Them owning the Mariners doesn't have much to do with that. Yamaguchi didn't even like baseball, the main reason for buying them was Ichiro. That part of the company is mostly minor or all in the past, its not a focus for Nintendo like gaming has been.

ajcismo

#146

ajcismo said:

Mr. Iwata is correct in that they can do whatever they want, I would just like them to put more than a $20 bill in the marketing budget when they decide to unveil their next endeavors.

Yorumi

#147

Yorumi said:

@DarkKirby I entirely disagree. While it's not impossible to make money on high end games, there's a reason these systems very rarely get pushed to their limits. The time it takes to make a single, high polygon model compared to something like a wii level polygon model is just exponentially greater. Yes, some studios will pump millions of dollars into a game and achieve both. However, in an era where we're watching hundreds of studios go out of business, and not even nintendo is willing to take any risks, I'd much rather see investment in gameplay than graphics.

As graphics have been increased series after series has gotten worse. FF is nearly dead, elder scrolls has gotten progressively worse, mmos delivered less and less as graphics increased etc.

It's been seen that limitations generally lead to creativity in most fields whether is games, movies, tv, books etc. When you can't flash graphics in front of people you have to sell a game on the things that matter. You ever notice how sony and ms almost never show gameplay in any trailers, or at places like e3?

Tobias95

#148

Tobias95 said:

@Doma I got a Gameboy when I was seven, but this generation with the 3DS was when realy started to get into more than Mario and Pokemon

JaxonH

#149

JaxonH said:

@rjejr

And to be fair, the Wii U HAS more than Mario Kart 8 at this point. Much more. I think people take this stuff too seriously. It's just video games. Console comes out. Nintendo makes games for it. You'll get about 30-50 good, solid 1st party games over the course of 6 years. No guarantees for anything else. I think people want Nintendo to be something they're not. Like they said back in the 80's, Nintendo hardware is just a box to play Mario on. Fortunately for fans- not only do we get to play our Mario, but about 30-50 solid games per generation on any given Nintendo console. That's all it's ever been and that's all it probably ever will be. To each their own but I know for me, personally, that's always been enough to exceed satisfaction and continues to be enough with the Wii U and 3DS.

I know this much though- if you play games so much that there aren't enough coming out to keep you busy, buy a second console. If two consoles combined can't keep you gaming, buy a third. That's how I see it. Some people can own 4 consoles and still run out of games to play, while others can own one console and have backlog for months. It all depends how much you play. But I don't get angry at my consoles for not spitting out games fast enough, because there's not a console in existence that gives me more than 10-15 good, solid games a year. Most (like Vita and PS4), will probably only yield half that amount. And that's ok. It's like buying a bluray player, then only having a good movie worth buying coming out every couple months. It's worth it, because you're gonna own it for upward of ten years, just like a console. 10 great games a year might not sound like much, but over 6 years that's a TON of games. That's how I see it anyways.

Prime

#151

Prime said:

Remember kids, this guy was chosen PERSONALLY BY Mr. YAMAUCHI! Let his time pass as president, we'll see what happens. BELIEVE IN NINTENDO!!!

jariw

#154

jariw said:

@element187 By bad, in so many ways. I meant Hiroshi Yamauchi, and he was the president. (Shigeru knew about video games when he arrived at Nintendo.)

element187

#155

element187 said:

Iwata is smart to expand Nintendo into other markets. Console gaming is becoming more niche. I don't think this generation will sell anywhere near the consoles sold last gen, which means the video game pie will get smaller.....

Mobile gaming will eventually take over as the power continues to double every year. Dedicated console owners don't like to hear that but that's the truth. Tablets/smartphones output to 1080p and can use Bluetooth controllers, so the idea that mobile games are hindered by touch controls isn't true, and as third party developers decide to target the billions of people on smart devices vs. the 100-150 million who buy dedicated consoles, the quality of mobile games will continue to rise.

Console gamers are a dying sector of the video game market. The vast majority of x360 and PS3 sales came from the casual market. They bought the snot out of the ps3/x360 in the end of the generation because the prices came down to impulse buy range, but with smart devices, how many of those casuals will feel their tablet or smartphone is good enough?

It seems Iwata sees this coming and is planning on opening up Nintendo to newer markets early to help subsidize their video game business..

WaLzgiStaff

#157

WaLzgi said:

@2Sang Are you referring to hardcore gamers in general or just your personal tastes? I would consider Super Mario 3D World and Donkey Kong Tropical Freeze as appealing too

I don't think they EVER ignored the hardcore fanbase. The fanbase seems to be "ignored" because Nintendo found another audience to appeal to.

Dauntless

#159

Dauntless said:

Part of Iwata's problem is his devotion to Hiroshi Yamauchi. Yamauchi was a product of his time and that time is gone. You either adapt to the future or time leaves you behind. Nintendo is getting left behind. They need to get rid of Iwata. Hes a nice guy but doesn't really understand the modern age.

DarkKirby

#160

DarkKirby said:

@Yorumi

It's actually the "blockbuster" games that have the most money spent on making them and advertising them that make the most money these days actually, like Grand Theft Auto.

I don't know where you are getting the idea that FF is nearly dead and Elder Scrolls is getting progressively worse, but it's not reflected in it's sales and profits. I only played Oblivion and Skyrim, and while Oblivion had a better environment, and Skyrim better combat, they both sucked without mods, and arguably were unplayable because Bethesda games are known for being buggy (and I sure as heck did run into them, good thing I was on PC with the console commands), but it's not like Oblivion or Skyrim's graphics were "off the charts" and taking time away from the rest of development. Rather, the graphics are considered so poor there are many mods to improve just that.

MMOs, especially the Free to Play ones, generally try to keep the graphics low for another reason entirely, because most people don't have gaming grade PCs and making the graphics too high end would make it unplayable for too many people. That said, there are good MMOs and bad MMOs, the ones with better graphics I don't see as generally worse then the ones with poor graphics. I'm not seeing games like Maple Story having incredibly better game play than something like Phantasy Star Online 2.

Also, most gaming advertisements, everywhere, use non gameplay footage, Nintendo included. And for the record, while I will typically do research before buying any game, I would rather see an ad full of CG and cut scenes than a family sitting on a couch smiling and having a good time together instead of the game.

midnafanboy

#162

midnafanboy said:

@Spanjard Yeah huh the guy who ruined the wiiu chance to survive against the ps4 and the xbox one. Yeah he should stay i would love to see a drought again.

IceClimbers

#164

IceClimbers said:

@midnafanboy Wii U never had a chance against Xbox and PlayStation.

@DarkKirby So you think that if Nintendo makes a console that competes with Xbox/PlayStation, has 3rd party support, good online, and a normal, traditional controller with more focus on franchises like Metroid and Star Fox, Nintendo will be in good shape? Do you really think core gamers will buy it? Do you really think that? The answer is, no, they won't. Even if Nintendo does the above, core gamers will not care at all.

GameCube, Wii, and Wii U have ruined the image of Nintendo's home console brand. There's nothing that can be done to fix it. This is proven by the fact that Nintendo can't even sell the Wii U to their own fanbase!!!!!

As a major Nintendo fan, Nintendo should drop home consoles. Go handheld-only.

midnafanboy

#165

midnafanboy said:

@IceClimbers wiiu had a chance against the ps4 and xbox one nintendo had a year to make games and make the wiiu sell like hotcakes. But they threw that chance to the trash now the wiiu has no chance maybe a little if nintendo stills give a damn about the system.And actually makes games for it that will make the wiiu sell.

IceClimbers

#166

IceClimbers said:

@midnafanboy Except Nintendo was preoccupied with the 3DS, which was far more important at the time. Nintendo can't juggle two systems anymore in their current state. If you think the droughts are bad now, wait until next gen when Nintendo has an HD handheld as well as an HD console.

SneakyStyle

#167

SneakyStyle said:

Some of the most fun I remember having when I was younger was playing around with Nintendo Sticker Books and getting new stickers to put in it every week, as well as playing the Nintendo which most of these stickers were from and related too. If they can get back to this kind of thing i'd understand why.

And really they need to focus on their games like every one of them is Pokemon, I swear that's the only thing they really seem to care about at the moment from a marketing and word of mouth point of view. If they do this with more of their games things will be fine very soon.

rjejr

#169

rjejr said:

@Tobias95 -

From my initial post:

"I know Pokemon is owned by Nintnedo, but they still need a fun and interactive Nintnedo website like Nick Jr. has."

Why don't Mario and Luigi and Peach have their own fun website? Maybe w/ color book like printouts or "pin-the-crown-on Peach" that you can use at a girls birthday party? Have you seen what Disney is doing w/ their collection of Princesses, it's crazy?

http://princess.disney.com/

As for the arguement - Disney can have a free website b/c they aren't trying to sell real videogames like Nintnedo is - well they are trying to sell Disney Infinity. And Disney Universe before that. And any game that has Marvel or Star Wars characters in it. Nintnedo's entire - no app - argument flys in the face of reality. Disney also has "Where's My Water" a very popular app game that had an admittedly dead on arrival sequel.

I know SSBB had it's dojo, but SSB is doing more on Miiverse, which is great for people who own a Wii U already, but how many people who don't own a Wii U use Miivese on a daily basis?

rjejr

#171

rjejr said:

@JaxonH - "And to be fair, the Wii U HAS more than Mario Kart 8 at this point."

To be really fair, the Wii U doesn't have MK8 yet ;-) 32 days :-)

Though fortunately it looks like I was wrong about the delay. They're saving the delay for SSB on the Wii U ;-)

Gotta run, Goku is about to single-handily attack Red Ribbon Army HQ. We're all very excited.

DarkKirby

#172

DarkKirby said:

@IceClimbers

I'm going to copy paste what I already said.

And I'm not asking for Nintendo to make a super high end consoles beating the PS4, although I wouldn't have a problem with a $400 Nintendo home console with similar features and abilities, I'm asking Nintendo to not try to make their hardware as low end as they think they can get away with. The 3DS at current suffers from frame rate issues in quite a few games, especially with the 3D on, and is not that uncommon. While I still prefer my large 3DS XL screen over the normal one, there is no denying that the images are more pixelated on it. These problem shouldn't exist.

And in the Wii U's case, it doesn't have games either.

And to say any system is successful without 3rd party support is foolish.

JarredBuzzo

#173

JarredBuzzo said:

@2Sang Please stop trolling, you can't be serious with your gross misuse of the term "objective." The only thing that's objective about sales is the numbers themselves, and even though numbers don't lie they can be misleading. Qualitative aspects of a certain medium can be measured objectively, but how fun something is is an entirely different matter. Saying someone has "objectively bad taste" is a ridiculous statement to make, considering how much enjoyment someone gets from something is subjective.

JaxonH

#177

JaxonH said:

@Chriiis

Laugh away. All I can say is every single day of my life I have a blast playing my Wii U, most recently with NES Remix 2, DKC Tropical Freeze, Metroid Fusion and Super Mario 3D World (oh, and of course Monster Hunter 3 Ultimate- the game that keeps on giving). Sometimes I have a blast playing my Vita, most recently with Final Fantasy X HD, Jeanne d' Arc, Chrono Cross and Toukiden. Other days I have a blast playing my PS4, most recently with Infamous Second Son, MGSV GZ and Trials Fusion. And other days I have a blast playing my 3DS, most recently with Super Mario Bros 3, Bravely Default, Zelda Link Between Worlds and Pokemon Battle Trozei.

Every day is the best day of my life because I enjoy playing video games, and I have so many great games to play. If others can't find enjoyment, maybe they should consider a new vice. Perhaps stamp collecting would be a more thrilling hobby?

Lalivero

#178

Lalivero said:

@JaxonH Um...mind if I ask what you're getting worked up over? o_o

While I may not see eye-to-eye exactly, that was in response to @rjejr 's reply to you.

JaxonH

#179

JaxonH said:

@Chriiis

My apologies. I misconstrued your post for something it was not.

I took it as laughing at me for enjoying video games (I generally don't voice discontent because this is a hobby I enjoy), because I've had quite a few people on the site ridicule me for not being discontent like they are.

It's easy to get defensive on this site (or any gaming site nowadays for that matter) because there's so many personal attacks and insults. It's almost become the norm of what to expect. So you'll have to forgive me if I took it the wrong way. I'm not used to people actually jesting in good taste.

Yorumi

#181

Yorumi said:

@DarkKirby You're argument largely boils down to sales equals quality. My comments wern't about the sales of games, people buy a lot of really bad junk. Most people, when asked why they like a game will recite marketing spin, that tells you a lot right there. If you think FF hallway simulator is better than the days the of the snes and ps1 you're crazy. Morrowind had deeper character interaction and FAR and away less linear gameplay, and you actually had to think when playing. Oblivion was worse and skyrim dumbed everything down, both of those games removed creative systems or replaced them with click to win systems. All mmos right now are almost all exactly the same. Play the minimap, just keep clicking things and following the pointer to win. A few in development right now are just beginning to trying something slightly different.

The problem for me when we get into sales is that yes a company needs to be profitable, but it gets dangerously close to saying we all need to play the exact same games with no real choice in the market. There's no room in these discussions ever for more niche games, it's blockbuster or go home. I don't want to see nintendo become an hd triplet. I've got a pc if I want a big blockbuster game, guess how many are on my pc? If you count eqnext landmark then one.

What I'm disappointed with mostly is that nintendo isn't offering something you can't get anywhere else, at least as far as the wiiU is concerned. I don't want to see them in a war over graphics, that would be the day nintendo dies, and that money is far better invested in gameplay, if only they'd start throwing their muscle around in that department.

Lalivero

#182

Lalivero said:

@JaxonH Oh nah, I probably would've thrown in a little comment above it in this case, ha. No hard feelings. I probably should've included both of your users there.

I've been looking at things from both sides and it's pretty interesting. :o Oh I believe it, it can be hard not to take things personally here when craziness runs wild fairly consistently.

Excep7ional

#183

Excep7ional said:

@JaxonH "Sometimes I have a blast playing my Vita, most recently with Final Fantasy X HD, Jeanne d' Arc, Chrono Cross and Toukiden"

Nice selection. My brother played Jeanne D'Arc for the PSP and he kept on raving about how fun it was. As for Chrono Cross, I downloaded that on to my Vita but I stopped playing, I just couldn't get in to it. How far are you into the game? I might try to play it again. Overall, I'm enjoying my Vita a heck of a lot more than any other console right now, and when Tales of Hearts R get released along with Sword Art Online, I have no doubt that I'm going to be sinking many hours on to that beautiful hand held.

@Yorumi You're definitely right about one thing, and that's sales don't equal quality. With that being said, I really don't think those games you mentioned are as bad as you say, but then again this is all subjective. While Final Fantasy XIII wasn't as good as some of the older Final Fantasies (4,6,7 and up) I enjoyed it a lot more than I did both 1&2. I enjoyed Skyrim a lot more than I did the other Elder Scrolls games as well, but to be fair I didn't really give those games a chance. It's easy to see why you would think this way though, but I don't think anything has changed really. There are great and bad games today just like there were great and bad games back in the day. It's hit or miss.

JaxonH

#184

JaxonH said:

@Excep7ional

I'm at the end of FFX HD right now- just beat Yunalesca and got the airship. Not far in Chrono Cross- just started actually, trying it out ya know. Ya, that Jean d' Arc is boss. My brother was actually telling ME how good it was, so I finally bought it. Have to buy on PS3 though and run it in. Although as of a week ago all PS3 purchases show up in your Vita download list. So you can just buy it then fire up your Vita and download from PSN.

Tales of Hearts R... yes. I just pre ordered today. If you're in the US like I am, just know that it's Gamestop exclusive for physical release. I'd get my pre order in now, if you know what I mean. Retailer exclusives, particularly Gamestop, sell out fast and once they do, it's eBay or bust. Remember Xenoblade? Ya...

But anyways, Jean d' Arc just reminds me of Fire Emblem Awakening in so many ways. The gameplay and grid-based moves are very similar, the charm is through the roof and the presentation is nice. It's one of the best SRPGs ever put on a handheld. A true hidden gem. Highly recommended!

Excep7ional

#185

Excep7ional said:

@JaxonH Oh man-I remember that Yunalesca boss fight perfectly. Funny thing is, I was listening to her theme not to long ago. Such a boss track. Since I already beat FFX I didn't plan on buying it again, but I just might since there is trophy support and some other extras.

Also, thanks for the heads up. I'll get my pre-order in as soon as I can. As for Jean D' Arc, I foolishly ignored it the first time just because it was a SRPG, and during that time, I wasn't really fond of those. It wasn't till I tried Disgea 3 on the ps3 that I started playing strategy games. Fire Emblem: Awakening was the only game I played in the series but I enjoyed it, so I'll probably get sucked into Jean D' Arc with no problem.

2Sang

#187

2Sang said:

@Unca_Lz I think they ignored the hardcore fanbase to a large extent because they thought they could ride out that wii sports/fit crowd for a lot longer than they really could.
Wii music was a perfect example of trying to please the casual audience over hardcore fans. It was fine for a while, but once they tried to cross over the hardcore games with casual tendencies such as nintendoland, it was made a poorer experience than it should have been. Nintendoland as an idea is amazing and the perfect game to introduce and gather interest of various franchises, but it's execution was made way too casual. Sure it's fun to play with friends at a party once in a while, but who is going to play nintendoland at a tourney?

scrubbyscum999

#192

scrubbyscum999 said:

Whole lot of people on this site that can run Nintendo. I am not saying the big N is without fault but have some trust.

StarDust4Ever

#193

StarDust4Ever said:

Sorry, but Nintendo philosophy has been so backwards lately I don't know what to think anymore. It wouldn't surprise me if Iwata turned around and uttered these words:

Please understand: Nintendo does not need advertising to sell Wii-U games. We feel our Wii-U games are good enough to sell themselves. :P

c1pher_c0mplet

#195

c1pher_c0mplet said:

@Dauntless You're correct in stating Iwata doesn't understand contemporary tech or the times, which is strange seeing as how he's a former coder. Perhaps being behind a desk for years has rotted his brain. I agree, though: Iwata needs to GO. Please, Nintendo: get him outta here. Now.

xevious

#199

xevious said:

I don't mind Nintendo trying out new things. In fact, it would be great if they would launch a separate system aimed at the casuals and succeed with it. But I'm not the target demographic for this. I'm not interested in Wii Fit or Brain Training. I want to know what they have planned for people like me! Iwata keeps saying that video games will remain the main focus of Nintendo, and I want to hear how. This E3 is the last call for the Wii U and it's about damn time for Nintendo to start building hype and convincing us that they have some cool stuff lined up. It's not time to start babbling about this QoL (especially without anything solid to say), it's time to make Wii U work!!!!

Squid

#200

Squid said:

I don't really understand why people are saying Iwata should be fired because he doesn't know what he's doing. I think he's doing a fine job of running Nintendo...

...into the ground. ;)

TexCube

#201

TexCube said:

After reading this for some reason I'm reminded of the quote from Apollo 13 the movie ...

NASA Director: This could be the worst disaster NASA's ever faced.
Gene Kranz: With all due respect, sir, I believe this is gonna be our finest hour.

Nintendo is surely capable of doing anything. I think they have the people in place that have (and buy into) this kind of vision. But the only way creative and forward thinking occur, is by someone taking off the reins and telling their people "Go make it happen." That's how Nintendo can make this their finest hour.

Iwata can't solve Nintendo's current issues by himself, nor should he try. I'll use another quote "No man is an island unto himself." Iwata's leadership is what will define Nintendo at this crossroads. He will either call on his teams to make this happen or he will find himself taking a rather early retirement. At the end of the day Nintendo may falter, but it will never fail. Iwata must realize, like any employee, that the good of his company is at stake and he is but one small part in a very big ship. Whether Nintendo sails on without him at the helm depends on what actions he takes in the coming months.

I've often stated that it's time for Iwata and Miyamoto to retire. Although I see them as legends in the field of video games, there does come a time when everyone needs to think about retirement. It happens to everyone ... Actors, politicians, singers, sports stars and the average joe. These 2 are not immune to the true nature of life and how things work as we age. But I will say this again ... It all hinges on the actions of Iwata in the coming months. Personally I'd love to see him prove me wrong, and sail Nintendo into more prosperous waters.

Whatever happens, this should be a very interesting time leading up to E3 this year. I'm excited to see if Iwata can rally his team and pull off the impossible. One thing Nintendo can surely always do ... They have this amazing ability to not only survive, but to innovate and flourish in the process. That is the mark of a great company. Good luck Nintendo.

MysticX

#202

MysticX said:

@Squid I think the main assumption is that "Into the ground" isn't a very good place for Nintendo to go from a "Continue to exist" point of view :P

Windy

#204

Windy said:

The Wii was Quality over Quantity with a Robust online gaming service. turned a just a handful of truly great games. Robust online gaming service....Hardly. Thanks for saying that Reggie , Robust sheesh. I feel real stupid for buying into Reggie's Robust online gaming speech. Told all my friends the Wii was going to an epic online gaming machine. I love the Wii and still pop on Xenoblade, Monster Hunter and even some unknowns like Lost in Shadow. I had a great time and in my book that's all that counts for each individual. But the online was a farce.

The Wii-U will be Quality of life. Well they do like to stamp their themes to the Q words. Seriously its garbage to buy himself one more go around. I don't want to see him go. But his lifespan has just about ran its course with Nintendo unless things seriously improve for Wii-U. if his Quality of life deal is more of these motion controlled workout games he is going under the bus faster than you can say Your Fired. I hope Quality of Life is giving Nintendo loyalists what they have asked for.....A better VC how hard can that be seriously, Better games plain and simple (Xenoblade will be amazing), simple accessible gameplay maybe even start steering away from the motion controls when they really are not necessary in a game. I'm sure there would be more requests than what I have written my actual complaints stem from the Wii. holding back software till the bitter end has been an issue for years. We usually finally get it but those titles are 3 years old by the time we get them. Just a few thoughts from an old geezer

Windy

#205

Windy said:

@TexCube That was real nice. I'm thinking the same way. I just hope the bust out of the gaming console funk they have been in for years now.

Shadowyugi

#206

Shadowyugi said:

I say he should stay. He has delivered the games I really want and thats enough reason to keep him there. Besides, it was under him that the Wii, the DS and the 3DS found their success.

Yes, he has had a bad run. But is that bad run worth him getting fired from his job? Have we all really become that critical that we expect excellence every time and that the one time we don't get it, the person in charge must be removed immediately??

Modern Business is grim.

Shadowyugi

#207

Shadowyugi said:

@TexCube You just gave me the more balanced read in this comment section. Patience and Caution is needed. And yes, he might have to start thinking retirement. But it is worth the masses remembering what he has done for Nintendo and not only dwell on the failings of the Wii U

Shadowyugi

#208

Shadowyugi said:

@JaxonH Speaking of gaming backlog... I have a ton!!!! And that's just on one console :-(... I'm afraid to purchase another because I'm scared the backlog would crush me!!!! lool

WaveWarlock

#209

WaveWarlock said:

@2Sang
I don't have the time to spend '100 hours' playing 1 video game. Game & Wario is a great demonstration of what the wii u game pad is capable of and is great in short bursts. Also, don't forget LOZ Wii HD & Super Mario 3D World. And yup, Tropical Freeze is Returns 2.5, basically a safe straight up hd sequel. Same deal with NSMB.U, and even Mario Kart 8. Nintendo isn't taking a gamble or really experimenting at all with their big key franchises this gen. Give us another 'black sheep' sequel. Think Super Mario Bros 2 USA or Zelda II: Adeventure of Link

ledreppe

#210

ledreppe said:

Oh dear... seems Nintendo is in the doldrums, again! I know they'll come out the other end in great shape whatever route they take in the entertainment industry. Hopefully I'll be there to support them when they do and all the magic of Nintendo can continue for me as a life long fan.

JuanitoShet

#213

JuanitoShet said:

@armondo36 I hate to admit it, but that sounds exactly like what he's doing. It's too bad, I figured he was the type of guy that would step down if he felt the need to do so. Now I don't think he would even if the need was clear.

SilverArrow

#214

SilverArrow said:

People fail to realize; Nintendo wasn't always a video game company. It was an entertainment company that first began making toys and cards. I just see this as him saying, "Yeah, we make video games, but we're also going back to our roots as a entertainment company." and people basically saying, "What? That's stupid. You make video games. Don't do this. Keep making only video games." I don't see people telling Microsoft to stop making Windows and Office and focus on Xbox or telling Sony to stop making TVs and cameras and focus on Playstation.

MikeLove

#215

MikeLove said:

@DimetriWarrior

Nintendo has been making 99% of their income since 1980 on video games, or licenced products pertaining to their video game properties, and haven't relied on cards, board games, or toys as a significant portion of their revenue stream for decades. You say 'Nintendo', and people think 'video games', nothing else.

Microsoft is known for many things. PCs, Xbox, software, phones, etc. Sony is known for films, personal electronics, games, music, etc.

Again, whether or not Nintendo made playing cards in the 1900's or plastic toys in the 1960's is irrelevant, all they are known for now is video games, and it will be hard for people to take them seriously if they extend their product line into things outside that realm. They have been out of that game too long, and it may be too risky to try and branch out into those other ventures again.

MeloMan

#216

MeloMan said:

When I think of QOL, I keep thinking of it as, Nintendo and it's peripherals and games can have real world applications, such as uses in doctors offices and in schools. Some of which is already in use in small corners. Beyond this, I have no idea what Iwata is getting at.

Mystemo

#217

Mystemo said:

As long as they keep making fantastic games their main focus I think it's a great idea to expand their business to other fields of entertainment.

I just hope it works out well for them. I'd be really sad if Iwata had to step down he's by far the most likeable CEO I've ever seen.

CaptOlimar30

#218

CaptOlimar30 said:

I can't say I'm too excited or unexcited over a QOL console primarily because we have very little idea what that actually means. My imagination of it is simply an extension of Wii Fit into a console that allows for the development of apps that regard health and fitness and can be extended to a non-wearable device (e.g. 3DS like thing) which dynamically tracks steps and can register all kinds of data both from sensing and user input. That doesn't sound up my alley but with a good enough design and not a thrown together concept I'd be willing to try it out. Hopefully it doesn't impede what I actually want Nintendo for and that most certainly is home console and portable console games of the highest caliber but only time will tell.

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