News Article

PETA Targets Pokémon Black & White 2 in Latest Campaign

Posted by Thomas Whitehead

Opportunism or a fair moral case?

Last year, with the arrival of Super Mario 3D Land, PETA — People for the Ethical Treatment of Animals — launched a campaign against Mario, on the grounds that his Tanooki suit encouraged the wearing of furs. It was a widely criticised move, as it disregarded the sheer fantasy of obtaining the suit from a magical leaf, rather than from an act of stomping an actual tanooki animal, for example. It came across as opportunistic, ill-advised and badly informed.

PETA has targeted Nintendo once again, however, on this occasion with a Pokémon Black & White 2 parody that's already getting picked up on social networks. This time around it's a short flash-based game with four well-known 'mon teaming up and fighting back against their trainers, with the twist also applying to Team Plasma at the conclusion. As PETA sees it, the Pokémon franchise is a portrayal of imprisoning creatures to be used for nefarious purposes, be that for food, skins, entertainment or fighting.

The amount of time that Pokémon spend stuffed in pokéballs is akin to how elephants are chained up in train carts, waiting to be let out to "perform" in circuses. But the difference between real life and this fictional world full of organized animal fighting is that Pokémon games paint rosy pictures of things that are actually horrible.

"If PETA existed in Unova, our motto would be: Pokémon are not ours to use or abuse. They exist for their own reasons. We believe that this is the message that should be sent to children." — Team PETA

The question is whether this is another irrational and petty campaign, or whether PETA has a valid point to make. It's interesting to note that the purpose of Pokémon is to capture and train creatures to fight, even if there is a storyline and goal behind that. A counter-argument is that there's a big difference between playing a Pokémon game and being a participant in animal cruelty, of course, so it's a question of how literally anyone, especially children, actually takes the concept behind the series.

Perhaps this one isn't as cut-and-dried, in terms of whether it's nonsense, as PETA's Mario campaign. What do you think? Is PETA running another frivolous campaign to gain attention, or is it tackling an underlying theme in Pokémon that's representative of uglier real-life cruelties? Sound off in the comments below.


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User Comments (206)



Retro_on_theGo said:

HAHAHAHA! It's so ironic! PETA does exist in the Unova region. It's called Team Plasma.
Oh this is so stupid. No need to get worked up people. They're just using Pokemon's popularity with the release of a new game to get attention.



Wheels2050 said:

PETA has a point, and one that I've agreed with for a long time. It IS a bit twisted to take animals and train them to fight, even if the Pokemon are meant to be your 'friend'.



Morpheel said:

Though the image does make wonder how would I look in an Oshawott jacket.



Aqueous said:

So when will our Team Plasma disband? This is getting to be annoying.



Hokori said:

PETA- I don't like when Pokemon are used for battles and I'll stop at nothing to set them all free.
/Battle Starts
PETA sent put Magnezone



Morpheel said:

"So you're saying Diglett's mouth is a nose?"
"Do u liek mudkips?"

Oh wow at least this time the game is fun to play for the most part.
And they let me beat Ash up in this one, that makes it worthwhile.

Oh and the trading cards, lol. Good job with this one peta.



theblackdragon said:

oh PETA, when will the world stop paying attention to you so that you can finally die the cold, silent death of the forgotten?



ouroborous said:

petty and ridiculous. do these PETA people live in the real world at all?
pokemon aren't even real animals for crying out loud, they are fictional and exaggerated.
i seriously don't think that anyone is catching squirrels and mice and keeping them in balls until they train them to fight each other in the real world. i don't think anyone ever even had that idea and besides, it just wouldn't work.



Haxonberik said:

Makes more sense than the Mario one, still the problem was already talked by Team Peta, I mean Plasma in the first game. Shouldnt they know to play these games in order? Of course they dont, they dont play them. And isnt it a bit to late to try to invade this series? Anyway I have personally played Pokemon since I have memory and Im nothing but kind to animals, just to make a point.



bro2dragons said:

The idea is fine. PETA is targeting kids who play these games, though. And the kids who play these games realize what the games make clear: that pokemon, being different from animals, enjoy fighting and enjoy the bonds they form with their trainer in doing so. The trainer gives them purpose and fulfillment. And they also enjoy being inside pokeballs. The rare few that don't (like Ash/Red's pikachu) have shown themselves more than capable of breaking free. It's not a cage, it's a home; they're not captured against their will, they submit when a trainer proves himself worthy of them.



GameCube said:

Cinccino is actually somewhat controversial in this sense, because it is basically wearing its own brothers and sisters as scarves like some sort of fashion cannibal. Pretty messed up when you think about it, to the point where I had to take it off my team because it just became disturbing to look at.



Hokori said:

@GameCube also don't forget Cubones dead mother for its mask, but then again how do those work out since they hatch from an egg with those traits already in tack?



SilverLightning said:

next they will say pikmin is bad because it promotes people to go to other planets and use the animals there as your own personal slaves



Haxonberik said:

By the way isnt it against copyright to destroy the reputation of a series with such a flash game? I mean, this is an organization, using the name Pokemon to destroy the image of the series.



Haxonberik said:

By the way isnt it against copyright to destroy the reputation of a series with such a flash game? I mean, this is an organization, using the name Pokemon to destroy the image of the series.



ajcismo said:

PETA, Those little, digital creatures, known as "Pokemon" aren't actually alive. No, really, its true. The only thing they really eat is the money in your pocket. Its a little known secret, PETA, and one that you might have overlooked. No big deal, I'm sure you plan these things in between songs at the drum circle and sometimes details get lost in a hazy cloud.



Morpheel said:

@Haxonerik: It is a parody, so, at least in the united states, they're safe.

Anyways, the game was a fine diversion filled with pokemon references, so I appreciate that.



GameCube said:

@HarmoKnight Mantine babies (if you breed without the Wave Incense) also hatch with a Remoraid already attached. How did that get inside the egg?



LordJumpMad said:

The flash game is kinda fun, and funny.
But I can do with out the sappy talk, and the pih killing video.
And the Mudkip part was just funny.

Silly turtle, Peta also liek the taste of turtle soup



TrueWiiMaster said:

The actual "facts" of Pokemon make this campaign one to be disregarded. For example, most Pokemon naturally want to PARTNER WITH (not be under) humans, even to the point of wild Pokemon being jealous of tame ones (Pokemon ep 1). Also, Pokemon battle naturally, whether or not there's a trainer behind them. They just prefer a trainer most of the time. Likewise with the Pokeball. Most Pokemon have no problem with them, though some, like a certain famous electric mouse, would rather stay out. In these ways Nintendo is pretty much safe from being accused of supporting animal abuse. In the FANTASY world where Pokemon live, they like how things are (most of the time).



Shane904 said:

I actually laughed out loud playing this.

"I hope this isn't another sad video"
"I herd u liek Mudkips"

"I thought you were for the liberation of Pokemon!"
"Didn't you play the last game? Plot twist!"



UnclePorkchop said:

They need to get their facts straight. Pokemon bond with their trainers and become friends, and how do they do this? By battling. PETA needs to understand that the player in pokemon is fighting to save all the pokemon around the world, and by portraying themselves as Team Plazma is like saying 'Hey kids! We're the enemy!' No. Peta, go away.



Mickey said:


I'm sorry, but has PETA EVEN PLAYED POKEMON!?! They only join you if they want to (in the anime) I guess in the games beating them senseless til they submit CAN be made into a case BUT STILL! "Pokemon Bond with their trainers" (btw good comment UnclePorkChop) THIS. IS. STUPID!!!!!!

(rant over)



Radbot42 said:

PETA is very demented with how bloody they get with their stuff. I know it's for shock value, but if that is the only way they can get their point across, they are kinda lazy. Also what about us humans, that game was obviously filled with human abuse.



Shane904 said:

@UnclePorkchop I'm not saying it's right. It is pretty gross. I think it's wrong of them to do.

And it seems like they may have played the games, but not ever watched the anime. Ash doesn't keep Pikachu in his ball.



Xalaru said:

This is ridiculous. I've been playing Pokémon ever since Pokémon Red, I'm 16 now, and I'm one of the biggest animal lovers out there; even adopting a dog from a shelter this week and want to work with animals when I'm older.
Pokémon has always been a harmless game where it's all about the bond between the trainer and Pokémon, and working to accomplish goals. Not the idea of the trainer just locking up a Pokémon in a contained space and letting it out just to get ripped to shreds against its will.
I don't see why PETA even bothers with stupid things like this, they kill half of their animals anyway without a second thought. Attacking things that people grew up with and have been around for years (aka Pokémon) is just gonna 'cause more hate towards them. They should spend their time actually working towards worthwhile causes, not getting offended by little cartoon creatures.




Xilef said:

Pokemon has been around for 15 years. You're a bit late with this, PETA.

But seriously guys, don't bother with PETA. It's probably just going to be like the Tanooki incident were they later claimed they were just doing this to raise avernes of racons having their skin taken away.



JLSniper said:

PETA its a game... get over it... and if you wanna go after games with animals why not angry birds...



Eldir said:

Pokemon is fun, it's a fantasy world.

Sometimes I actually cry when my favorite pokemon faints, pokemon is actually gokd for children.




Jese_1 said:

PETA has clearly never played a Pokemon game or watched any tie-in media. If they had they'd understand that there is no similarity between real-life animal cruelty and a video game that doesn't actually include any animals. Even cruelty against Pokemon is tackled in the series...



SkywardLink98 said:

My little sister won't stop crying after seeing that image. She swears she'll always run away from battles, and never let a trainer see her. Stupid PETa, now I have a crying 7-year-old girl next to me holding her Piplup doll.



Freelance said:

Sorry, but I'm siding with PETA. I always thought it was cruel to put Pokémon in Pokéballs. I don't care if it's their 'home,' It's not the same as in the wild, obviously, and I think people who leave their Pokéballs in their PC for months, if not years, are really cruel. How do you know these people won't remember all the Pokémon they have and leave their abandoned Pokémon in the PC forever? Even though it's fictional and we 'shouldn't care,' but if it's real then that's totally animal cruelty. Not every pokémon wants to be tamed either. Some of them want their freedom. Trainers battle their Pokémon for fun most of the time which in itself already sounds bad.

I've always thought Digimon was a lot better in this regard. Aside from Savers and Xros Wars, their partners never kept Digimon in such devices. Aside from Xros Wars, you usually only can have one Digimon. I'd rather have one monster to become best friends with than thousands a la Pokémon. Digimon like to fight, but they usually fight to save the world or to stop other Digimon from ruining their homes, etc. That's a better reason to fight than 'for fun.'

Wheels2050, looks like we're in the minority here.



New_3DaSh_XL said:

PETA, I don't know how to say this... your opinion doesn't really matter when it comes to video games.




Morpheel said:

To be honest, look at the characters you battle in the game:

-An abusive owner who makes his pet fight
-A scientist who experiments with animals
-Someone who deals with animal skins
-A circus leader who only cares about money.

These are PETA's real life enemies.

It may not have been the best way to say things (they do love their gore), but it seems to me like they're just using popular characters to tell a tale, more than being irational about a videogame.

They have obviously played enough pokemon, because their parody game was perfect. They even seem to like pokemon.



photofool83 said:

Um, maybe someone should mention to PETA that pokemon aren't real, they're video game characters. Maybe that will help them redirect their focus on actual animals that are being abused.



WingedSnagret said:

Watch PETA go after Pikmin when the 3rd one goes out. After all, you kill hundreds of creatures for money.

Seriously PETA, just die in a hole.



Freelance said:

Saying 'it's just a game' or 'it's not real' is just taking the easy way out. It's like pointing out a plot hole in an animated movie and being told 'LOL it's just a cartoon.' Sorry, but that doesn't change the fact there's a plot hole.



MetalMario said:

Opportunism. Pokemon has been around since 1996, and they just now feel the need to attack it?



Wheels2050 said:

@Highwinter: While I can't speak for the games before B&W, it certainly wasn't resolved in the latter. SPOILERS: you found out the bad guys weren't really concerned about Pokemon, it was just a ploy to take over the world. However, the ACTUAL concern is never dealt with in a serious manner.



Lalivero said:

A lot of pokemon(mainly in the anime) are free to do whatever they want; a lot even are released by their trainers should they want to be off(Ash has even done this). About the only bad is the villains really and well...they are portrayed as bad people.

Look at Ash as a main example; does he force Pikachu into a ball and harm him if he doesn't? No, he understood from the get go.




Lol. Why not spend more time dealing with people who actually mistreat animals than going after videogames. Videogames can actually present whatever they want so there's nothing that can really be done. That or go after the Cabela's hunting games.



SteveW said:

They aren't protesting Nintendo, they are just using the game to get the word out about animal cruelty. They actually put some work into this, wow, trading cards and all.... lol

It's also a lot more violent than Pokemon, wow, hitting Pikachu with a bloody meat cleaver



New_3DaSh_XL said:

No, animal killing isn't good... let's kill humans instead!!! That's better!!!

Or something like this is what was going on in the people who made this game's head.



New_3DaSh_XL said:

That, and who's EVER played ANY Pokemon game, then decided to go and trap elephants because they've played this game? How many people IN THE WORLD???




Wasn't the last PETA campaign some kind of joke? This sounds like a grade A premium farce. Actually takes the p**** out of a worthy campaign of animal rights.



NintyMan said:

They're just now going after Pokemon?

Frankly, this is just an opportunistic move on their part so they could get attention. Anyone who thinks a kid who plays Pokemon would accept animal cruelty is incredibly wrong and must not think kids are smart. Let's see if PETA ends up backtracking from this and says it was all some kind of joke, just like with Mario.



RR529 said:

Oh PETA, why don't you do something that's actually worth your time! There's a lot of real world animal abuse, & attacking Pokémon is a useless action that does nothing to affect those acts.

Honestly, Nintendo should sue (heck, they should have sued with the whole Mario fiasco. Nintendo would have more of a claim here, than Sony does with that dumb lawsuit they're actually going through with, against that Lambert guy).



ShadJV said:

Ridiculous. Pokemon is a game, shouldn't they, i don't know, focus on REAL animal abuse? Even if it's tongue and cheek to focus on other issues, they just look stupid. Like always.

Besides, it's not like people are going outside, stuffing squirrels and frogs into hamster balls, and then forcing them to fight for... for... wait... that actually sounds sorta funny... hold on, I need to go to the pet store and then my backyard!



Xilef said:

@Donjwolf You have to remember these are just games, not real life. Also in pretty much all games logic, realism and even morale is sort of thrown out the window. And you kind of have to do that in order to make a fun game. If this was real it would be horrible. But it isn't.

Besides, there has never been any kind of indication that the Pokemon doesn't want to be tamed. None. I have played all the games. It's quite the oppesite actually. Pretty much all Pokemon is shown loving their trainers.



Hokori said:

Video games are easy to Mimic, I mean we all look at Japanese games and think they are werid and unrealistic but PETA thinks this is promoting animal abuse, I think I'll go to the store and buy a pokeball so I can catch a penguin



Robo-goose said:

Lol, very disturbing game and all, but seeing drunken Cheren was worth the quick playthrough.



Hyperstar96 said:

Oh, PETA... when will you learn that no one's buying into this? You're just going to say it's a joke as soon as Nintendo calls you out on it again.



TheDreamingHawk said:

Just die already PETA. IDGAC about what you say about anything after you freaked out about mario last year. Hopefully this won't make this news or else my grandma may not let me even get BW2.



Tryken said:

It's generally understood in the Pokemon games that Pokemon are intelligent creatures that choose to fight for you. It's not like animals that don't have a choice. Sure, people like Team Rocket are out to enslave Pokemon and make them fight against their free will, but--news flash--they're the bad guys.



Azikira said:

And yet not a word was said about Tokyo Jungle, which is a game where animals kill and eat eachother... Lol, PETA is secretly Team Plasma. XD



Pikachupwnage said:

At the end slowpoke comes in and asks if you know about the new group team plasma thats trying to free pokemon. LOL. Well at least this is funny.



Dizzard said:

How sad.

Does PETA actually care about Animals any more or do they just get a buzz out of trolling everybody?



EvansLegends said:

Wait. So they didn't learn their lesson when they attacked Super Mario 3D Land? It wasn't funny the first time.

And is this really supposed to be some kind of joke to accumulate attention?? I fail to see how making claims that a household name is promoting immoral crimes is supposed to make people laugh...



Barbiegurl777 said:

PETA can go shove it! This is getting ridiculous! First they mock mario now pokemon. I don't even like pokemon & yet I still defend it.

Why are they even bothering to attack the video game community anyway's? Let us play our games in peace already!


True & I agree but they could get the word out about animal cruelty elsewhere as opposed to attacking the video games twice already.

This is just crazy!

Happy Gaming! (^_^)



jamiljamtheman said:

I haven't even played a Pokemon game that came out later than Heartgold/Soulsilver and never played Diamond/Pearl, but this is stupid because isn't the ANTAGONIST of most Pokemon games an abusive trainer that you stop by showing love and friendship to your Pokemon that like you?

Plus, PETA's just getting irritating with all these jabs at Nintendo.



Drobotic said:

Seriously?They're mystical magical creatures who shoot lightning bolts and destroy buildings sometimes.I'm pretty sure they're OK afterwards.



SomeBitTripFan said:

Why do we have these articles on this site? It is news and I understand that, but it just riles us up. I personally think animals should be treated well, but PETA is just a extremest organization that does more bad than good. Look at SkywardLink98's sister. She has been scared for life due to their extreme ways. PETA is about as unprofessional a Patcher.



Drobotic said:

By the way,played the game.Their website is FAR too inappropriate if they want to teach CHILDREN this stuff,while it isn't that much important to me.



TysonOfTime said:

Hilarious. Next lets have a game about Pikmin destroying civilization out of being used for business.



TKOWL said:

PETA is like that fat annoying kid on the playground: he doesn't shut up, thinks he's making a point but no one cares, and doesn't do the research.



Mk_II said:

Just another attempt by PETA to ride the publicity waves. A cheap ploy to get attention, nothing more.



Drobotic said:

Well,now TBD locked just about every forum topic on PETA that's on the site.This sure is a heated topic.



Sakura_Moonlight2421 said:

They have got to learn new tricks to get publicity. Maybe if they actually did their job of saving animals {such as the Western Black Rhino which they did nothing of that sort since the species was declared extinct last year from contributions of illegal poaching.) maybe just maybe people would take them more seriously. Now go do something to save another species from disappering from the face of the Earth because of greedy humans hunting them or destroying their habitats.



emiru69 said:

I wonder too things:
1) Pokemon was created 16 years ago. I hope PETA works faster with real life problems because if this is any indication of how fast PETA works I just feel bad for the REAL endangered species.
2) I wonder why PETA didn't complain about Tokyo Jungle: they are real animals and the game is quite cruel. Oh wait Tokyo Jungle doesn't sell 11 million copies, that's why.



Tricoloryoshi said:

They're trying to get a point across in an extremely morbid way and they're targeting a kids game, those don't normally mix well.



LexKitteh said:

The parody flash games PETA comes up with are always WAY more horrendous and offensive than any of the games they are trying to bring 'awareness' to. The fact that they are making these graphic games and encouraging children to play them is entirely counter productive to their cause and makes no sense whatsoever besides to rile everyone up. They definitely have a good cause, but they are losing a lot of respect with their methods.



grimbldoo said:

"We are not your's to eat!" Then what kind of meat are the people going to eat? Pokemon are in fact the normal animals of the pokemon universe.
And Ash Ketchum evil? He didn't even force Pikachu into the ball and he even released his pokemon.

Still very funny though.



tanookisuit said:

Why do none of these companies they attack ever sue them into oblivion for all their infringing attention whoring? There's no doubt those are 4 trademarked and licensed pokemon or mario last year and the gory way they're displayed I can see Nintendo making the 'family friendly' case against this being seen online by the wrong people and it's just cheap theft too. I really wish PETA would go away, they may get a few suckers with their crap but I bet you by a wide margin they disgust more than entice with their childish antics.



Drobotic said:

LOL.Now this is a featured article.Probably because of how everyone's so pissed off at PETA.



ThomasBW84 said:

Just as a response to those, quite reasonably, saying "why is this on the site?". The straight forward answer is that, as a Nintendo site, failing to report this would really defeat part of our purpose. We try to do a wide variety of content, but here we have a well-known organisation targeting Nintendo with a parody that's questioning one if its (and Game Freak's) biggest franchises. It also prompts debate, and though the "PETA is wrong" camp is the majority here, some have also voiced the opinion that they're making a valid point.

PETA stories attract a lot of debate, yes, but they're also pretty rare. We covered the Super Mario 3D Land story last year, including Nintendo's response and PETA's defence, but since then nothing. We're only posting PETA news when it's relevant, and this is directly about Nintendo.

I think debates like these are a good thing and, frankly, how could we NOT post about this?



Lunapplebloom said:

I thought they learn't their lesson from last time. Should have probably spent the money used on making this game for a more worthy cause. I know it's all to make people think, but there are better ways to go about it.



Shadow_Chad6982 said:

Sooo...what is PETA's point with targeting video games? Are they trying to get a "NO CREATURES WERE HARMED IN THE MAKING OF THIS GAME" type thing going on? What's next? Minecraft is bad because you can kill animals to help you through out the game.



k8sMum said:


i believe peta is funded through private donations.

they successfully got everyone talking, didn't they? so perhaps their work is done for a bit and they can leave sensible people in peace for awhile.



AVahne said:

You could think and believe that PETA has a point. You really could. But then maybe you could realize that it's just a game, and that to even try to find an underlying meaning to it means that you're either way too serious for your own good or you are REALLY into the game world.



allav866 said:

I have heard people make connections between PokéMon and animal fights (The fan-made Smash Bros. movie, There Will Be Brawl demonstrates this rather well), but PETA is being opportunistic about pointing it out, since they're doing it just as a new game hits the store shelves. It's almost the same as last year's Super Mario 3D Land incident, when they attacked Mario, calling him a tanuki killer. You know what else they did last Thanksgiving? They asked the small town Turkey, Texas to change the name to Tofurkey. It's obvious PETA is a silly organization that uses troll methods to gain attention, so even when they make a good point, they can't be taken seriously.
I do hope that Nintendo responds to them like last year. I'm interested in finding out what their defense is to this, since--and I can't believe I'm saying this--PETA actually has a good point.



Zombie_Barioth said:

I see their point and while the intention behind it is good they're going about it the wrong way. The logic and reasoning behind their arguments more often than not proves how little they actually know about the subject. They come off as one of those people who claim they're pro/anti something but don't actually know anything about it.

Its also insulting to claim the target audience is too stupid to distinguish between fiction and reality, any psychological problems an individual has would already be present. Their campaign does more to scar kids than the thing they're protesting, and they're just ruining any credibility they have left.

The problem that prevents any lawsuits aimed at PETA is they are a well-known organization with a noble cause, making anyone who tries look bad.



allav866 said:

i'll bet PETA will defend flying squirrels come New Super Mario Bros. U's release.



shinpichu said:

STOP PAYING ATTENTION TO PETA. Seriously people, you want PETA to stop doing crap like this? Maybe you should stop posting when they do stupid crap and not give them free press.



SilverBaretta said:

But.....didn't PETA essentially actually exist in Unova? The main conflict was with a group against training Pokémon for fighting, wasn't it?



SocksandSocks said:

I support Nintendo and PETA!!!! PETA stands for something noble, animals rights. Nintendo makes great video games.

Nintendo gets free publicity from PETA when they do something like this and PETA gets publicity too! Both sides will benefit.



DarkNinja9 said:

wow this is just the stupidest thing i heard latetly... is this what ppl waste there times on now? cuz like everyone who has played pokemon right away says "let me go beat up that squirrel out side my house and stuff it in a pokeball" -_- no were to busy enjoying a game and guess what? its not something thats real surprised? O:



kyuubikid213 said:

PETA... It's not that I don't agree with them, it's just that...
A) There are REAL animals being abused and they waste time on this? and
B) Pokemon has been around since 1995. Where have you been for 17 years?



moomoo said:

You know, I could go on about how this is inappropriate, but people aren't being hurt by this. PETA's topic is definitely real, and the only thing that will really happen is a few people going to help that cause while most others ignore them.



turtlelink said:

I hope you guys realize they're joking...

... Or at least I hope they are. Oh well, the game was pretty funny.



Neram said:

Pokemon are monsters, they're just used as a game mechanic. They could be anything, but having something 'alive' with a distinct personality simply made them easier to remember amidst the 150 different gameplay options they represent. This case is ridiculous, while some children may wish they had real Pokemon, none of them actually believe real animals are like Pokemon. PETA is doing more harm by depicting a brand that children trust in a hardcore violent manner. These campaigns are sick, and far more disturbing than the suggested moral implications behind the games they attack. We don't need PETA, they accomplish nothing. Go away.



Vincent294 said:

Give me a break. Kids know animal fighting is wrong. I suppose at this point we might as well ban action movies because they suggest violent acts. When will PETA realize they only make fools out of animal lovers? The ASPCA is where it's at. If I want to help animals w/ donation money some day, I'll donate to the society that helps animals, not the one that wastes time & money in meaningless campaigns like this.



Supremeist said:

I just finished playing through about 10 minutes of the flash game, and let me tell you, I wish I spent those minutes on Pokemon White 2!

Really though, PETA can go jump off a bridge. It's really, really sad we have things like this in the world. Especially the fact that they are serious.




Shock_Tart said:

peta is idiotic, it is a fictonial game based in a fictonial world with fictonial characters. im sorry i dont see children who play pokemon grab their nearest pet, shove it inside a ball and make it fight the neighbor kid's dog. its sad when children understand what it real and what isnt and peta who is (supposedly) run by adults cant seem to grasp reality.



warvad said:

Oh my god this concept is awesome!

Pick this up Nintendo! Make the edgy grimdark Pokemon game everyone wants!



C7_ said:

Hey Peta

How about instead of attacking a game series that has been out for 15 years that isn't actually a metaphor for caging real animals, you attack the people that are actually caging the animals.

Oh right, because making a fake campaign against one of the most recognized and beloved franchises of an industry giant gets more attention than actually going to circuses and courts to get better animal treatment.
Heaven forbid you do something that makes progress to your goal.



SMW said:

That was great! I love their takes on games. Everyone needs to learn to not take PETA so seriously. I like when they do this kind of stuff with games. Their Cooking Mama one is still their best one yet, though!



Trikeboy said:

With that blatant rip off of the Pokemon games, using real character names, situations etc, I bet PETA will be getting a call from Nintendo's lawyers right about..... now!!!!



retro_player_22 said:

In Pokemon, you don't just train Pokemon, stuff them in Pokeball and have them fight one another, trainers could breed their Pokemon, trade them, enter them in beauty contest, use them for everyday life as pets or use their ability for transportation (Pokemon like Pidgeot, Fearow, and Swallow are best with this), cook a barbecue (Charizard, Magmar, and Arcanine), splash a theme park (Gyerados, Blastoise, and Starmie), etc.



chiptoon said:

seems to me that everyone is missing the point - this is turning out to be a very successful marketing campaign. They're using one of the most popular IPs in the world to make people think about animal cruelty. That's smart.



Chunky_Droid said:

While they have a point, what actually happens inside a Pokeball has never been addressed.

Unless you refer to Robot Chicken, where Pikachu gets to sit in his own personal nightclub with the ladies!

Though when you watch the series, the main point of the show is to show respect to your Pokemon and work with them, it's a theme I really like as I don't enjoy cruelty to animals, and a theme I instil in my children.



LavaTwilight said:

How can one group of people turn around and say this is tantamount to animal cruelty, and another group of people say that video games such as Grand Theft Auto, etc, does NOT promote violence? Surely they're exactly the same in that they are both influencing the customer.



sillygostly said:

PETA shouldn't be allowed to exploit the intellectual property of others as a means to market their awful organisation. I don't think it should get away with the "parody" loophole if it blatantly rips off the images, characters etc. of the source material while vilifying the Pokemon brand.



Sun said:

I have been reading you for a long time but I have just registered. Of course for Nintendo Life is good hundreds of comments below their articles but also if it is related to Nintendo makes sense.

My opinion? Peta should invest money and time protecting real animals. As much as I think human beings are cruel to animals and are polluting the whole world without thinking about the future, I don't think Pokémon can turn children evil at all.



Raptor78 said:

Ahhh PETA again. Don't worry they never mean any harm... they get a good bit of press, Pokemon gets some good press everyone wins.
Even bad publicity is good publicity! PETA know this and know they will get a panning from Nintendo supporters but at the same time they will be popping up in posts all around the net and mabey even pick up a few new PETA supporters along the way.



Trikeboy said:

Remember a few years ago, when the original Grand Theft Auto came out. GMTV ran a segment talking about all the bad points of the game. However, the result was free advertising to a larger audience that may not have been aware of the game. Grand Theft Auto went on to sell by the bucket load. I'll bet the people at DMA Design were laughing it up. PETA are doing the same thing for Pokemon. Nintendo have Black and White 2 just coming out and bang, free advertising for the game. Thanks PETA.



Araknie said:

WOW, Pokèmon looks so baddonkey thanks to that cover and that campaign.
Thanks PETA!



GamerZack87 said:

Another thing about the Poke Ball: it contains an environment specifically created for the Pokemon's comfort and enjoyment. Picture a deep ocean habitat created for a Clamperl, a rocky mountain range generated for a Graveler, or an icy forest designed for a Snover, and you get the idea.

Also, not all Pokemon are based on animals. Some are based on inanimate objects (Rotom, Magnemite and Geodude being a few examples), some are based on abstract or everyday ideas (Unown being 28 examples), and some are even based on humans (Mr. Mime, Timburr and Tyrogue being three examples).



Banker-Style said:

I played the game last night,and lets just say it's the best Pokemon game ever,and with a much human story.

We need a sequel PETA,spend you money wisely you bunch of comedians.



-Crystalline- said:

How is any Artistic content an insult to animal's rights? ROFL. Oh western society, you crack me up. Keep it up, Nintendo.



Marakuto said:

If they ever said something stupid about Animal Crossing in the future, they're just as lost as they're now.



Zombie_Barioth said:

This isn't even offensive anymore, its just sad. All they do is make the likes of ASPCA look bad. They come across as a bunch of little old ladies who have nothing better to do than stick their noses in everyone's business, they're as bad as those people who claim pokemon is evil.

That flash game was just comical, almost lol worthy. I actually laughed at the Ghetsis part.



MrMario02 said:

I think that PETA has something against nintendo. when i saw the games, almost all of them were made by nintendo.



EvansLegends said:

Also, if they're sitting there lamenting that Pokemon is promoting mistreating animals for human gain, they must not have seen the episode: Pikachu's Goodbye.



HawkeyeWii said:

Has anyone put that into Google? Because if you do, it takes you to their site and you can play their spoofed pokemon game. It is hilarious!!! Tepig used Shame!!



PETAhater said:

I understand what they are trying to get at, and I believe that its just another publicity stunt. They did the exact same thing with New super Mario Bros. They have a point with animal cruelty, well kind of. People play these games for fun, not to practice damn animal cruelty, who the hell is going to play Pokemon then stop and start kicking dogs?! SCREW YOU PETA



Tobias95 said:

So PETA is group ruled by a selfish man who want everyone exept himself let their pokemon go so he can take over the world?



Vehemont said:

I also can see where PETA is coming from, but I don't think Pokemon is the cause of humans being cruel to animals. It has probably been going on since the dawn of man. That first video you unlock is pretty sad and disturbing, but is not surprising in the least.



Mr_3DS said:

So its attacking cartoon like games with no blood or anything but not games that bloods flying everywhere and people are getting beaten to death? Seems legit lol



animelover33 said:

Im not that far into the game yet but im already 100% positive that they reason they made black and white 2 was to counter peta who made the parody pokemon black and blue. I know this because through out the game people cant stress enough that you need to treat pokmon with care and their your friends and not weapons. Another thing i noticed is that when all your pokemon faint and you black out, in stead of just saying you blacked out it says "the character rushed to the pokemon center protecting the exhausted and fainted pokemon from any further harm"...



NightmareXIV said:

PETA makes the's grotesqe pictures of injured Pokemon, but in Pokemon they have Pokemon centers that heal the Pokemon's injuries. yet completely ignore them.

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