Shameful.

Yesterday's controversial PETA campaign against Mario's Tanooki suit certainly stirred up some heated discussion about the power-up's inclusion in Super Mario 3D Land. Now Nintendo has responded to PETA's claim that the Tanooki suit encourages people to wear fur with an official statement to Eurogamer:

Mario often takes the appearance of certain animals and objects in his games. These have included a frog, a penguin, a balloon and even a metallic version of himself. These lighthearted and whimsical transformations give Mario different abilities and make his games fun to play.

The different forms that Mario takes make no statement beyond the games themselves.

You hear that, PETA? Frogs and penguins. Is nothing sacred?

[source eurogamer.net]