Satoru Iwata Cites Poor Basic Wii U Sales To Rule Out Price Cut Benefits
Posted by Thomas Whitehead
"The issue is not there"
After a tough 2013 to date, Nintendo has been very clear in stating that its upcoming line-up of exclusive content will drive a revival for the Wii U. Prospects of an official price cut have been repeatedly ruled out, with recent confirmation that the Wii U is still sold at a loss further dampening the prospect of a drop this year.
While the logistics of selling the Wii U for less appear challenging enough, recent comments from Satoru Iwata to CVG contributor Steve Boxer suggest that the company's management simply don't believe price is the issue, referencing the fact that the 8GB Basic model has been comfortably outsold by the pricier 32GB option.
If the price is actually an issue [with Wii U], then there is some contradiction between the current sales balance between the Basic and Premium versions of the Wii U.
The basic version should have sold a lot, but the fact of the matter is that people are buying more of the premium version. So the issue is not there.
I understand that the real issue is the lack of software, and the only solution is to provide the mass-market with a number of quality software titles.
The importance of more titles is self-evident, though the issue of the Basic model's sales can perhaps be debated. Considering the Wii U's low sales to date — and the rapid drop in momentum — it seems reasonable to assume that many Wii U owners can perhaps be considered among the most eager Nintendo fans (though some enthusiastic Nintendo gamers won't have taken the plunge yet, of course), and that demographic may feel that with the borderline irrelevant on-board storage, lack of pack-in game and absence of the Nintendo Network promotion may make the pricier system better value. Even at its lower retail price, the white Wii U system is still more expensive than other systems such as the Xbox 360 and PS3, making its lack of pack-in content a tough-sell to any consumer.
Whether you agree with that perspective or the assertion that the white system's poor sales show pricing isn't the main issue, there's little doubt that Nintendo's home console will have a much stronger chance in the market once major releases arrive. Remember, the games are coming.