EA Boss Peter Moore Apologises For Frostbite's "Stupid" Wii U April Fools Prank
Posted by Damien McFerran
The person in charge of the Frostbite Engine Twitter could be in trouble
Yesterday was April Fools Day, that one day of the year when media outlets are allowed to let their imaginations run riot and create some truly outlandish — and totally fictional — news stories. You'll no doubt have seen our Nintendo VR prank, and — to save you the bother of looking — we rounded up some of the best offerings in a special feature.
One of the items we covered was a couple of tweets from the official Frostbite Engine Twitter account which made some rather underhanded jokes at the expense of Wii U owners. As you'll probably be aware, Frostbite Engine 3 doesn't currently support Nintendo's console, and whoever was in charge of the Twitter account yesterday obviously thought it would be amusing to poke fun at this fact.
It would appear that those in charge of EA — the company which owns Frostbite Engine maker DICE — didn't see the funny side. The offending tweets have been deleted, but were seen and shared so many times that EA boss Peter Moore has been moved to publicly apologise for them via his own Twitter account:
We can only assume whoever created the naughty tweets has been given a stern talking to. EA's relationship with Nintendo may be at an all-time low right now, but Moore is clearly smart enough to know that in this ever-changing and constantly shifting business, you should try to make friends and not enemies.
Do you think the tweets in question were just a bit of light-hearted fun, and Moore shouldn't have to apologise? Or do you believe that he has done the sensible thing and tried to maintain good relations with Nintendo? Share your feelings by posting a comment below.