Mass Market Price And Mario Kart 8 Will Reverse The Wii U's Fortunes, Say UK Retailers
Posted by Damien McFerran
Key figures in UK games retail pass judgement
Nintendo's recent poor financial reports and the less-than-brilliant sales of the Wii U console have triggered a flood of comments and suggestions from fans, developers, publishers and analysts alike, and now it's the turn of the retailers to offer their own perspective on the situation.
Speaking to UK games trade site MCV, several big British retailers — under the veil of anonymity, of course — have explained how they think the Wii U can grow its market share and reclaim some of Nintendo's lost pride.
The games boss of one of the UK's "largest retailers" had this to say:
A sub-£200 machine will help, and Mario Kart is desperately needed to reach the fans. We also need something revolutionary that makes use of the second screen and has mainstream appeal, which is easier said than done.
A buyer at a popular online retailer added:
There is only one real last chance for Wii U and it is Mario Kart 8. It could still be the game that sparks interest in Wii U, but it would need to be combined with a more mass market retail price.
Finally, an executive at a leading store said:
£199 and Mario Kart 8. Simple.
While these predictions appear to have been offered through gritted teeth, Xbite boss Steve Thomas — the only person who didn't insist on remaining anonymous — was a little more positive:
Nintendo will have something up its sleeves that again will add a new dimension to gaming.
Can an official price reduction — plus Mario Kart 8 — really solve the Wii U's problems? Do you think Nintendo has something waiting in the wings that can change everything? As ever, tell us what you think by leaving a comment below.