3DS Drops to $169.99 from 12th August

Hoping to stop the rot

Fresh from the announcement of the Japanese 3DS price drop we have news of the North American savings.

From 12th August the machine will drop to $169.99, down from $249.99, a huge price drop that Nintendo hopes will set the console up for a profitable holiday season.

If you've already picked up your machine, you're eligible for 20 free Nintendo 3DS eShop games including Game Boy Advance titles.

We've put together a special Nintendo Ambassador, eShop and Virtual Console FAQ to help explain what's going on.

If you've been on the fence about the machine, will you be picking one up now?

Nintendo 3DS Price Drops to $169.99, as Great Value and New 3D Games Come Together

Star Fox 64 3D, Super Mario 3D Land, Mario Kart 7 and Kid Icarus: Uprising Prep Nintendo 3DS for a Strong Holiday Season

REDMOND, Wash.--(BUSINESS WIRE)-- Nintendo of America today announced plans to drop the suggested retail price of its portable Nintendo 3DS™ system to $169.99 in the United States, as new games based on some of the world’s most beloved video game franchises head to the system. The new price, down from the suggested launch price of $249.99 and effective Aug. 12, makes an outstanding value even better and sets up a strong holiday season for the system.

“For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy now,” said Nintendo of America President Reggie Fils-Aime. “We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games.”

Nintendo 3DS has the strongest software lineup of any video game system this holiday season and the new price now opens up the glasses-free 3D experience to many more consumers. Building on the popularity of The Legend of Zelda™: Ocarina of Time™ 3D, which launched June 19, the upcoming game calendar is a Who’s Who of iconic video game franchises. Star Fox 64™ 3D arrives on Sept. 9, followed by Super Mario™ 3D Land in November, Mario Kart™ 7 in December and Kid Icarus™: Uprising during the holiday season.

In addition to great games, Nintendo 3DS has a host of attractive features* that make it the must-have video game system this season.