Nintendo Sends Direct Wii U Marketing Message To Wii Owners
Posted by Orla Madden
A new step in the Wii U campaign
The Wii U isn't just an upgrade, it's an entirely new console. This is the most important bit of information in a message Nintendo has sent out to Wii owners, emphasizing that there is in fact a difference between the two systems.
It's time to discover Wii U.
Wii U is the all-new home console from Nintendo. It's not just an upgrade - it's an entirely new system that will change the way you and your family experience games and entertainment.
This isn't the first time that the company has had to let potential consumers know their Wii U's from their Wii's, as a promotional flyer titled 'Why Wii U?' was found at this year's PAX East.
Global President of Nintendo, Satoru Iwata, stated in Nintendo's latest Financial Results Briefing that many people considered the GamePad to be a peripheral for the Wii, and the company hadn't "tried hard enough" to make people understand the system.
Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider Wii U GamePad as a peripheral device connectable to Wii. We feel deeply responsible for not having tried hard enough to have consumers understand the product.
Iwata has promised that the company will continue to make numerous efforts to help people understand its product value, while adding to the Wii U's software library.
Have you received this message on your Wii? What are your thoughts on Nintendo's latest effort to advertise the console?