The recent news from Nintendo of America that it is reducing the price of the 2DS was welcome if not exactly mind-blowing, but the campaign around it does feature a neat new slogan and accompanying logo. In fact, in terms of a key message and look to show off the Nintendo brand it's pretty darn good.

The slogan in question is below.

It appears at the end of a commercial for the 2DS price cut, below (thanks, Perfectly Nintendo):

With the relatively recent shift to the old-fashioned red and white Nintendo logo on social media channels, there are clearly discussions and tweaks going on around branding and messaging. For our money "there's no play like it", with the accompanying graphic, could be worth utilising more widely.

Let us know what you think of it - is this a nice slogan and design, or another forgettable bit of marketing fluff?

[via neogaf.com]