News Article

Talking Point: The Wonderful 101 Direct and Demo Set the Standard for Wii U Marketing

Posted by Thomas Whitehead

Removing confusion and doubt

The Wonderful 101 has had a slightly peculiar route to the Wii U, in terms of visibility and awareness. At E3 2012 Nintendo used its live conference to make peculiar jokes about zombies liking French food and provide a rather thorough walkthrough of Luigi's Ghost Mansion in Nintendo Land. That presentation had good moments, but the pacing was arguably off, and we were talking about the main presentation in Nintendo Life HQ when Nintendo produced footage where Satoru Iwata stared at a banana, for example, and some crazy game called Project P-100 was shown off. It was colourful, looked gorgeous and was bonkers, which made its omission from the main presentation a head-scratcher.

Perhaps its absence on the live stage was due to its relatively distant release date, as it became clear even in the summer of 2012 that it wasn't an imminent release; we knew this because so little was said about it. As 2013 snapped into gear and the focus shifted to what was to come after the excessive "launch window", it still seemed to be mostly under the radar. Pikmin 3 was a prominent subject as Shigeru Miyamoto set out on a media tour of North America, while a blockbuster January Nintendo Direct set the agenda with hot franchises coming to the Wii U, some of which were shown and dated at E3 2013. Nintendo, unsurprisingly, was directing as much attention as possible to major first-party franchises being parachuted in over the coming months.

And as for The Wonderful 101, prior to this week we had snippets of game footage and one peculiar appearance in May's Nintendo Direct when we were given release dates and a logo, but no footage. The lack of substantial details led to some rather iffy misunderstandings spreading around, too, with one description of this title being like an action-packed Pikmin 3 as an example; in practice it plays nothing like Shigeru Miyamoto's fabulous title, as you're ultimately controlling one character and it's exceptionally fast-paced. Yes, there are dozens of little characters, but you don't toss them into action or manage them as resources in quite that way; there's one attack that can be vaguely comparable to the Nintendo title, but on the whole this is an entirely different, unique and classically PlatinumGames product.

And yet, while the above may be considered criticisms, we can't help but notice how perceptions around the web of this title are evolving from "huh, what was that game again?" to something resembling hype and excitement. For starters, PlatinumGames recently started blogging some details, going into fairly significant depth for those that want to learn all about the title, catering nicely to the enthusiast's demographic. In rather typical style, Director Hideki Kamiya even joked about the confusion that's surrounded the game.

Anyway, since “The Wonderful 101” is a completely new game, I’m sure most people out there still have no idea what it’s about, despite the fact that the release date is not too far away. Most people seem to be going “Oh, that’s that game with the ridiculously large crowd of characters running around, right?” or “Wait, is that the game where you play as a dog?” or “Wonderful What? Never heard of it.”

...If I had to give a brief description of this game, I would say that it’s a simple, pure Action Game in which you become a hero and defeat bad guys. It doesn’t require a lot of deep thought. It’s just that there’s a few… well, a LOT… more heroes than in your average game.

If that blog was the start for the keenest of games, this week's special Nintendo Direct broadcast did a great job on a number of fronts. First of all, anyone asking those questions outlined by Kamiya-san should now have their answers. There were 12 fairly methodical minutes where different aspects of the title, for there are a good few, were introduced clearly and demonstrated well. We then had a seven minute trailer that ramped up the "epic" scale, with bombastic music and an explosive mix of game footage and story cut-scenes; if anyone didn't understand the extent of the adrenaline rush that this game shoots for, that trailer settled the matter.

We were also told the release date, over and over again. Some have said this was evidence of the presentation being short marketing clips stitched together, but surely they could have been edited out? Let's remember, this is Hideki Kamiya and PlatinumGames, so we wouldn't rule out the possibility that it was part of a 'nudge-nudge wink-wink' joke, lightly teasing the Nintendo Direct format that's become its own iconic part of the big N's branding in recent times. Kamiya-san even plugged his own Twitter account, which is about as un-Nintendo as it gets, suggesting this was a script where Nintendo allowed its third-party partner to have a little fun. Can you ever recall a Nintendo Direct that featured a seven minute trailer as outrageously dramatic as that at the end of this broadcast?

And then, of course, there was the demo announcement. PlatinumGames teased news on its own blog, but it was ultimately all about the demo release confirmed in the European broadcast, which subsequently hit North America just a few hours later. That tease may have been cheeky in the context of what was actually delivered, but the Nintendo Direct piqued interest with its footage and then combined with the demo to prompt plenty of "oh snap what's this?" reactions on social networks. For some, The Wonderful 101 seemed to go from barely registering on the radar to being a game strongly worth consideration.

It's been classic high-impact marketing, and while admittedly it targets the enthusiast market rather than the average consumer on the street, that's probably about right. PlatinumGames is a studio loved by many gamers and its releases are an asset to any platform, but it's not necessarily a major mainstream draw. And yet Nintendo needs to draw in dedicated gamers and existing Wii U owners, not just attract big future sales with established franchises, so such an approach seems suitable. That's not to say The Wonderful 101 can't target some serious mainstream sales; show any gamer footage of a giant sword hacking at an enormous mech and, just maybe, they may want to play it.

This is an approach that, if the social marketing research and gamer reaction stacks up, should perhaps become a regular feature. Combining a short game-specific Nintendo Direct with a demo release may be a solid tactic to keep gamers talking about Wii U releases as 2013 progresses. Not every game will be suitable, especially for the demo treatment; as shown by the Monster Hunter 3 Ultimate experience, a demo doesn't always do a game justice, and similar issues would possibly affect and rule out demos of games such as The Legend of Zelda: The Wind Waker HD. Yet with titles such as Donkey Kong Country: Tropical Freeze and Super Mario 3D World, presentations and demos could perfectly show off each game's charm.

Nintendo's own brands naturally carry great weight on their own, but that doesn't mean that this approach for The Wonderful 101 isn't worth utilising regularly. In an increasingly competitive market, 15-20 minutes of fun footage, some showmanship and then free demos can combine to create buzz and spread positive word of mouth as Wii U owners jump in. Social networks can produce thousands of mini hands-on impressions, and if Nintendo's backing its games to impress that should be considered a benefit.

The Nintendo Direct format has been a terrific addition to Nintendo's arsenal, with many of the presentations being full of wit, humour and charm. The Wonderful 101 Direct was no different, and combined with the immediate demo release showed how much impact is possible with relatively modest effort. Nintendo repeatedly charms us with its multi-game presentations, and those are as vital as ever, but we always want to see more of the biggest games.

If Nintendo wants the wider gaming community to believe it when it says that its upcoming Wii U library is full of fun, exciting experiences, game-specific Nintendo Directs and demo releases could provide the perfect proof.

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User Comments (100)



DePapier said:

I am proud to for once agree with one of your Talking Point titles, Thomas.

Yes it does!



Moose_4 said:

I missed the Nintendo Direct, but got the demo, then was a bit confused for 10 mins, then i got to grips with the controls.

Will be getting the game.



DePapier said:

(I'm at Kamiya's jokes on the game)

I just need to say that Nintendo should allow more funded third-party exclusives to have their own Nintendo Directs. I'm here especially thinking about Sonic Lost World and Kamiya's potential return to the Direct screen with Bayonetta 2.



DePapier said:

@Moose_4 I think it's best to see the Direct before playing the demo so that you have a better grasp of what you're doing. But given your case I guess it also works the other way around.



DePapier said:

"We were also told the release date, over and over again. Some have said this was evidence of the presentation being short marketing clips stitched together, but surely they could have been edited out?"

I think Kamiya clearly did it on purpose. If you see the Japanese Direct you get to hear his voice better and I'm quite sure he definitely says it himself again and again and again meaning:

  • get ready for September 15th.

Plus I don't see short marketing clips beginning with "sate" (I think that's what he says in Japanese) or "next."

EDIT: "Let's remember, this is Hideki Kamiya and PlatinumGames, so we wouldn't rule out the possibility that it was part of a 'nudge-nudge wink-wink' joke, lightly teasing the Nintendo Direct format that's become its own iconic part of the big N's branding in recent times."



MAB said:

That direct was pure genius... Showed us how to play, hit us with the most awesome trailer ever then bam! that demo was the icing on the Super Wonderful Cake To Go



Aqueous said:

The direct was brilliant but I need to go back to the demo again. I was just getting how to play after playing all the levels that were included, so I think another run would be more fun.



DePapier said:

@MadAussieBloke Right on it!

Just finished reading the article and from a fan's perspective, that's exactly what we need to feel proud of our console and to feel empowered to spread the word.



King47 said:

I think Nintendo should do their Directs this way. I know they like to remain secretive. But having one large Direct with so many announcements is great and all, but for a short period of time and then it's followed by a drought of news. I think they should spread them out like this.
I also agree with Thomas, my attitude towards this game up until yesterday was "meh" and now I am seriously interested in it.
Can anyone tell me about the demo? Was it any good?



Anclation said:

The Direct didn't actually completely sell me on the game, but the demo sure did! Day 1 purchase.



unrandomsam said:

I hate marketing. Especially this type. Having a demo is good and it should be enough.

Border Break looks better than this and it is from 2009.

(Be perfect for the Wii U as well as it uses a touchscreen).



19Robb92 said:

I thought the ND was pretty lame, but the ending trailer was amazing and the announcement of the demo was brilliant. The demo and trailer combined definitely sold me on this title.



MrGawain said:

Let's not forget Demo's only sell games to people who own the system to play it on in the first place. The direct I would guess reaches 50% of all Console gamers in one way or another (if they own a Wii U or not, and even if they don't watch all, part or any of the direct), and in all likelihood 95% of all Games journalists. The question is how will it be advertised to all those people who don't sprawl the internet watching games trailers like I'm assuming all of us on here do?

I'm not planning on downloading the demo- would prefer to just buy the game and play it from day one fresh, leaving me the next few weeks to tie up some loose ends in Pikmin, Luigi, and a few unexplored areas of Nintendoland.



Savino said:

Too bad the release date doesnt help...GTAV, Splinter Cell, Rayman and killzone in the same time window... and still have Rome 2 Total War september 3rd.... good lord...



banacheck said:

I'm not really into the ND but its good for people that are, if i want to know about a game this is where youtube & websites come in. But the game is good hopeful the rental version has more depth, which PG are known for. but funny thing is if this game was on another system you probably wouldn't worry about that. over the years N has became the king of casual, i think thats where there problem lies.



Emblem said:

The direct + demo combo is excellent for marketing and gamer satisfaction. I agree that Nintendo should definitely continue the trend but only with suitable 1st party and exclusive 3rd party games.

I've been monitoring the Wii U sales charts on Amazon and W101 has jumped from 15th to 3rd place in 12hrs so the direct & demo has definitely helped to raise awareness and get some more pre-orders.



HAL9000 said:

I really enjoyed the W101 Nintendo direct. It was really interesting to hear more about the game from the developers. Having the Nintendo name behind the show will prompt more people to pay attention than if they posted it on their blog.

The other benefit of Nintendo directs is that they are relatively cheap. They focus on interview with game footage that is posted on youtube. Much cheaper than TV or movie commercials.



HAL9000 said:

The demo for W101 was amazing and moved it up to MUST-BUY status after playing it. I loved all the details (like pikmin whistle) and super-hero motif.



Peach64 said:

I don't think it was particularly good marketing at all. A demo is only going to target people with a Wii U, and we know that right now that's not too many. How many people outside the Nintendo hardcore are watching these directs? I'm a member of several general gaming forums, and while the people on there will buy and play the big Nintendo games as any true gamer should, they don't bother watching these directs. I'm not criticising the Direct or the demo, they were both great, but I don't think they will do anything to solve the problems of perception amongst non-Wii U owners/the vast majority of gamers.



Kirk said:

It really was a rather eventful day for The Wonderful 101 yesterday with that specific 101 focused Nintendo Direct and the release of the demo, along with a lot of great press coverage that followed as a result.

The 7 minute trailer at the end of the Direct was just brilliant. It had a really energetic Saturday morning kids TV show appeal to it, along the lines of the Power Rangers (while still managing to look kind of hardcore at the same time), that I think a lot of people will really enjoy.

I'm still a skeptic of the game*, be it certain elements of the presentation and artstyle or how well the various touch screen controls really do hold up in practice, but I thoroughly enjoyed that trailer and was very impressed with just how much content and unique gameplay there is in the title.

Basically, I don't think Platinum could have done a much better job of hyping the game just prior to launch, well certainly among the Nintendo fans, in the gaming media and in the gamer community in general, so I think it really is now in the hands of the gamers and whether they pick it up or not...

*I do still however think they should have made the whole artstyle in-game a bit closer to how it looks in the Title Screen, where it basically looks far less shiny, less plasticky and just more like an actual Pixar animation. They should have fixed some of the strange scale issues where the characters often look too small in proportion to level objects, like in the very first train section where the characters to me look way too small in relation to the interior of that apparently massive train/bus. They look about 1/5 of the size they should in my opinion and there's many areas of the game where I think the same. I also genuinely believe they should have nailed basic graphical things like having proper shadows on the characters, instead of the current circle shadows, that I know many hardcore next-gen gamers kind of expect as a matter of default these days (the average Xbox 360 and PS3 owners). I think they'll see the lack of these basic/standard next-gen graphical elements as just another sign of the Wii U being under powered and another validation of their reasons not to buy it. Finally I really hope they've absolutely made sure the controls are nailed and that there's not going to be any complaints from reviewers that the controls are too finicky, difficult to execute or just don't feel very intuitive. That's the kind of press this game absolutely needs to avoid if it's going to be any kind of real success.

If all that stuff, and a couple of other little things, had been nailed out the gate I think it would only have given the game an even better chance of being the success I know we all would love it to be.



NorthLightSuplx said:

The social media buzz this created IS the marketing. I think Nintendo directs are brilliant in this respect and I majored in marketing. The memes and social media buzz they create is the future of marketing and is very cost effective.



MAB said:

Yeah, when all the awesome titles keep rolling out each month you will see a big decline in PSOne sales because everyone will want to ultimately play better more original games on WiiU



Marshi said:

I thought the direct was great,and mario and donkeykong MUST get one too. The only thing I would add to future directs is the release date for the game,platinum games seemed to bizarrely leave the release date out...



sinalefa said:

Personally I enjoyed the direct but maybe not as much as people totally new to the game. Since I have been following the blog, I already knew about most Unite Morphs. The trailer at the end, though, was awesome and new, and the demo was a really great surprise.


The demo has two modes. A part of the story mode (which consists in short missions that also serve as a tutorial of sorts) and a mission mode that is more battle oriented. It may be around 20 min. of gameplay, depending on how long you take to beat each mission.

I think the demo is a lot of fun, as the gameplay is not that hard to learn, and yet is something really unique and fresh, not to mention fun and wacky.

And to the people saying demos only are for Wii U owners: don't you have friends who own one (if you don't) and people who don't but may be interested that you can show the demo to (if you have a Wii U)? Nintendo has always used the word of mouth marketing approach, or Ambassadors as they like to call it too. A friend of mine has a Wii U and had no clue about this game, so I told him about the Direct and the demo.



archlord said:

The Wonderful 101's marketing has been done very well with the exception of one small thing. The demo announcement was sort of messy on the NA front. It sparked up a little bit of irritation with more than few people, myself included. Things cooled over when everyone found out the demo was coming later that day, but still it could've been announced better instead of "North American players will have to a wait a bit longer". It's just a bit too vague.



sinalefa said:


Platinum updated their blog today and they wrote this:

"Oh, and in case you haven’t already, go and download the new Wonderful 101 demo from the Japanese or European Nintendo Wii U eShop!"

That makes me think NOA went the extra mile to make sure the demo was there the same day. Maybe it was lack of communication or some of the old Kamiya trolling.



unrandomsam said:

I don't like the type of marketing that tries to tell me what to think. (Which seems to be nearly all of it other than provide a demo I will buy it if I like it. Or we will send you it and if you think it is junk you can return it within 4 weeks (I usually never bother but that sort of thing I am ok with)).

If something is good enough I will buy it at some point or another. (If it doesn't have a demo I will buy it when it is getting sold off cheap. If it has one and I like it then I will get it at full price straight away). I know it won't make any difference but I will feel better about the situation.

Any of the big 1st party 3DS games I have bought without a demo I have been disappointed with (3D Land and NSMB2). Not even 60hz so don't control well enough. (Cannot see why they cannot give the option to disable the 3D in exchange for the better framerate).

I wish I didn't have to read so many reviews to find a few things I want to play. But with the average score being 70% there is no way to really find stuff otherwise. (I want "Game-Like" games like the G-Rev guy was talking about. I quite like Nintendo games but I wish they made it a bit more reasonable when it comes to difficulty (SNES games were not that difficulty generally even that sort of thing would be fine). Every time the most effort goes into the default difficulty. It is all very well saying we want to be accessible but they never put as much effort into the alternative difficulties. Maybe it is better for them but it is isn't better for me.)



archlord said:

I got the same feeling. The way the message came across to me was that the NA demo was a very last minute addition.



Relias said:

I agree.. though I wish.. they would have more Demos available.. I would like to try a Pikmen 3 Demo.. since I have never played Pikmen before.. and a lot of times in situations such as that the Demo's could actually sell the game for me.. for instance.. I had never played Lego Batman.. or any Lego game.. before a demo on my 3DS.. I then went out and bought the game for 3DS.. and since I heard there was differences between the portable.. and the console versions of Lego Batman 2.. went on to buy it on Wii U... (Which is a awesome game in it's own right)... The same with Monster Hunter 3 Ultimate.. never played a MH before.. tried the Demo on 3DS.. and thought it was okay.. but not must buy.. played the Demo on Wii U.. and it became a must have title I bought.. so technically.. Demos work.. but the Direct works to get you hyped and want to try the Demo in the first place.. But I really believe they also need TV ads.. and put Demo Available on the end of it to really get it out to the public.. because clearly a Youtube channel... various websites.. and the Nintendo owners.. is not working.. (Or not working well enough)



Technosphile said:

I don't agree. Nintendo Directs reach Nintendo fans; the kind of people who already own the Wii U, who are already excited about The Wonderful 101.

I realize this is the Internet Age and all, but some snappy TV commercials go a long way. Remember the "Wii would like to play" ads? And why is it that during the only TV I watch--sports--I see a dozen video game commercials, not a single one for a Nintendo game or product? For God's sake, Sony created buzz for nothing other than the Playstation name just in the last month with that "Expect Greatness" ad.

Nintendo's marketing has a long way to go. Nintendo Directs, demos..these should be additional exposure on top of heavy advertising via traditional media.



Peek-a-boo said:

As much as it pains me to say this, The Wonderful 101 won't sell very well ... I would be hugely surprised if it breaks into the top ten in the charts here in the UK, let alone elsewhere.

PlatinumGames are critical darlings, but their games never sell (as well as they should).

This was easily the best Nintendo Direct for quite some time though!



mercurio2054 said:

Haters everywhere! (in the comments).

Nintendo need TV commercials, but most gamers use much more the internet like (youtube, blogs, etc.)
Nintendo can buy internet ads like the one before play a video in YouTube, or adds on video games webs.



Peach64 said:

@Peek-a-boo I think it will definitely break the UK top 10. At the moment it doesn't take very many sales at all to get in the top 10, and it's not up against any big releases either. I'd say it even has an outside shot at hitting number 1, but top 5 shouldn't be a problem. It will probably drop off pretty quick, but that's going to happen to any Wii U game until the install base is bigger and more casuals have the console (as right now I think most Wii U owners are the sort that go and buy new games on day 1).



FullbringIchigo said:

well i played the demo and i got to say.....i loved it, i am so gonna pick this game up sometime next month (too many other games this month)



jayclayx said:

their childish style will help to sell a lot specially from the parents who is giong to buy some games this year, the game is of course a nice one but personally I didnt like the demo so I'll pass this one and maybe get bayonetta.



SphericalCrusher said:

This game is amazing. The demo is just epic. I wasn't on the fence for this game, but I wasn't sure I was going to buy it one day one (maybe a couple weeks later), but now I'm set to buy this day one. It's so smooth and flexible of a title, it's crazy. My four year old also is obsessing over it now. Good stuff!



Prof_Elvin_Gadd said:

@DePapier Post #6- I agree. Kamiya-san has a great sense of humor, and I think repeating the release date over and over again was kind of a joke, while also serving an obvious purpose. He cracks me up all the time on twitter. People ask him the dumbest questions.



raith said:

This game is a breath of fresh air in a market full (not all) of unoriginal games. The wait for this game will be tough-luckily, I have Pikmin 3 and the W101 demo to fill the void. Platinum proves once again just how awesome they are.



Moose_4 said:

@DePapier I know, i did regret that when i was playing, but then i watched some of the DIRECT afterwards and made more sense, going to play through the demo again ready for the release.



BestBuck15 said:

I think the demo is impressive, the art work is a bit like Viewtiful Joe. I've come from not buying it at all, to I might buy it if the price is right. I feel it's very at home on a Nintendo system and the gameplay could be complex, I like it.
This game must succeed and I hope it does.




I agree with the above user. Besides Wii's marketing, Nintendo has and always will have horrible marketing.



Yoshi3DS said:

I disagree with the above user. Apart from the Wii U's marketing, I think Nintendo's marketing is pretty good, though I'm not an expert on the subject.



JaxonH said:

This game is it. This game easily justifies the Wii U's existence, and is THE funnest game I've played in many years!

I've already plowed through the demo 3 times now- the 3rd time completely off-screen on the gamepad. There are so many secrets hidden throughout the game- things I didn't find on my first playthrough. The Wonderful 101 needs massive advertising and hands-on demos at stores, because anyone who plays it will immediately want to buy it.



hYdeks said:

agreed, the Nintendo Direct with a early demo was an excellent way to show off Wonderful 101! I'm downloading the demo right now, and the Direct made me more excited for the game. Can't wait to try it



taffy said:

Nice direct, not sure when the games coming out though. They never even mentioned it



Quickman said:

The game is awesome, I got a "Platinum" score through most of the demo but that wasn't before recruiting civilians/bad guys and mastering the multi morph, wonder pudding and evade. Can't wait to get the full version..

Anyone else notice that if you draw a big gun then you get a "Super Scope" instead of a pistol?



belmont said:

@Peach64 Well said. As stated by some friends in the comments only hardcore Nintendo and gaming fans watch the Directs. Most people don't know what a Wii U is or what Nintendo Directs are yet all know that PS4 and X1 are coming.

This is the definition of bad marketing. Directs are good for fans but are not going to attract new customers.

Now as EU directs are concerned they are funny to watch but the presenters are not that fluent with English



WiiWillRockU said:

This game and a price drop/promo could cause me to get a Wii U. My son has been playing play-control Pikmen, we laugh together playing Rayman Legends, and my other son loves Viewtiful Joe. I can't seem to stay away from TLoZ:WW either. Some great games are coming.



MrWalkieTalkie said:

I certainly hope they make an epic trailer for Super Mario 3D World to show all the people who doubt it that's its much more than they think.



Fillytase said:

@mercurio2054 I agree with this. Does the "hardcore" that Nintendo supposedly needs to recapture really watch TV that much? Internet marketing seems far more important.

I agree with the comments that W101 won't sell all that well because Platinum doesn't have the level of recognition among gamers that Nintendo has, nor is the game a gritty/gory shooter. Bayonetta didn't even sell that well I believe, but I think W101 will do worse because it doesn't have the "sexy" factor.

That said, I found the Direct and trailer fantastic. I was already interested, but yesterday's showing really sold me on a day one purchase (or a day two birthday request... ).



rjejr said:

Must have worked, I bought my Wii U about 8 hours ago, wanting to play that demo barely nudged me over the edge, after the family meeting at breakfast yesterday decided we would wait until Christmas. (I should have listened to whoever told me to flip a coin earlier in the week.)

As for the ND, I wasnt that impressed as they completely left out multiplayer, but the trailer at the end sold me. Did anybody hear those voices, talking in english, on a Nintendo console exclusive? Im sure there must be others but I honestly cant think of any after Starfox Adventures. (I did miss the recent JRPG trilogy though.) Good job Nintendo.



Draken18 said:

Been excited about this game for awhile this just helped even more. Platinum does amazing work.



AtomicToaster said:

I thought it was great, and the demo helps create hype when the reviewers try to deflate hype for the game by saying it doesn't work which is simply NOT the case!



MAB said:

Because most reviewers can't play a game or even think outside of a First person perspective with a gun protruding from the right-hand corner of the screen



Williaint said:

The First time through was a disaster; I had no idea what I was doing, and everything was clunky. The Second time through I managed to get mostly golds, and found it a LOT more fun. I can't wait until September 15



rjejr said:

@FineLerv - Dont look for me yet, my 720 HD tv is DVI and I cant find my old Wii VGA cables anywhere. ( I knew WiiU came w/ an HDMI cable but I thought a VGA was in the box as well.) Its late and Im too old for this...



Twilight_Crow said:

I saw the ND today, and immediately downloaded the demo. Funny thing is that I accidentally went into mission mode instead of story, and I started wondering why they weren't explaining anything.... anyway I winged it, only with the info from the ND and I think I faired very well and I enjoyed it. I can see it has dept but at the same time knowing the basics and thinking before acting is still effective. I'm definitely getting the game.



MAB said:

@rjejr Maybe Nintendo should come up with a controller that has a screen in the middle so you can play without needing a TV



gazamataz said:

@Peach64 it was outstanding marketing and it can be gauged by the number of comments The Wonderful 101 threads are getting now compared to before the Nintendo direct. This game will sell twice as many copies as it would have because of the way it's being sold. I don't know if that will be enough to make the game profitable or to push more consoles but I do know the game will sell better than it would have because of the way it's been marketed through Nintendo direct and the pretty awesome demo.



Psyclone said:

I'm definitely ready buy the Wii U and this might be my first game to go along with it, I was planning on waiting a little longer but this game seems like it will be fun.. watching gameplay on normal mode only gets me excited to know just how hard the game will be on higher levels like hard or very hard..



MAB said:

@Cohort Yeah W101 looks like it will be packed full of awesome content... I would say it's gonna be a game you can keep coming back to over the years like a NES, SNES & Megadrive classic



TreesenHauser said:

I think I'm gonna have to play the demo a couple more times to fully get the hang of them controls, but so far I like what I've seen. It's very visually impressive!



rjejr said:

@MadAussieBloke - Thats what happens after a very long day when you try to set the thing up after mid-night I actually left a family bbq in the middle of the day - under the guise of going for an iced coffee - to buy the thing so I was tirec and in a rush late at night. Things are going much better this morning - 720p on the components from the Wii and the first update only took 20 minutes to DL and 15 to install. Im going back in for round 2.



letsplay said:

I agree. Nintendo should allow more game companies access to Nintendo Direct.



Ren said:

this what I wanted WiiU for after playing it at a pre-launch event. Probably the same demo they're using now. I wanted it then and it's out just coming out NOW? No thanks. I'll wait for the bargain bin prices in a year or so.
Oh so one long commercial every week that only fans know about is good marketing? wouldn't want to actually have big ad campaigns like on tv, busses, magazines, trains. that would be too easy.



sinalefa said:


Congrats on your purchase. Hope you like it as much as I do. And that is quite a lot now, and a ton more by December. Just ordered Pikmin 3 today.

Oh, and thanks for proving that this marketing strategy is actually working!



rjejr said:

The demo of W101 has easily been the highlight of Day 1 Wii U ownership. Watching the 7 minute video in HD via the eShop was a close second, I still can't believe there is an entire story w/ voice acting in this game, I don't see how it can be too short.

Disclaimer: After spending hours getting the Wii U set up today - WiFi is not cooperating at all - the only thing I've done is this demo and Tank, Tank, Tank so my viewpoint is very skewed. Though I do know a good demo when I play 1 and W101 is so much more than When Vikings Attack, though they are still very similar.

Has anyone gotten the multiplayer to work in the demo?



Slapshot said:

Video game demos are a norm, and have been for a very long time, with the exception of Nintendo's consoles.

Nintendo Directs are marketing to a niche crowd, which is not a great way to market either its games, or its consoles, if it is trying to achieve mainstream support.



MAB said:

@Wavesta Actually I will rephrase that... Remove the NES & SNES and I will just put 'Megadrive classic of awesomeness'



FineLerv said:

@rjejr Have not tried the multiplayer yet but it's going to be a great addition to my drunken Wii U parties (don't say that on MiiVerse or you get your post removed). Do you know what controllers are supported?



FineLerv said:

@Ren "Oh so one long commercial every week that only fans know about is good marketing?"
Yeah because it's not like every credible gaming site has full coverage of the Nintendo Directs as soon as they drop, right? I don't even watch the things and I know everything that's in them.



alkemik1 said:

i see alot people complaining about advertising! it makes more sense to sell console owner right now and use the most cost effective media outlet! phase 2 save your big bugdet advertising for holiday season to push all your games as way to combat ps4/xbox1.please people think like business owners not like fans when you talking that particular subject. oh they will do a price cut guranteed!!!



rjejr said:

@FineLerv - "Do you know what controllers are supported?"

No, I just know there was a spot on the screen that said "Join" and a + under it. We tried on a Wiimote Plus that was synced but nothing happened. I suppose it could need the Pro controller but since the demo info page said 1-5 players I don't think they can expect people to own 4 Pros.



FineLerv said:

@rjejr Just did a quick Google search and it looks like we made need ProControllers or Classic Controller Pros. I don't even see Pro Controllers in the wild so that's a bit of a let down.



rjejr said:

@FineLerv - Well that sucks as I don't own any and my kids and I are really looking forward to this, not at an additional $80 though. I asked the question on Platinum Games Facebook page, it looks pretty active so maybe they or somebody else in the know will answer. Has any other Wii U or Wii game every required multiplayer to use Pro or Classic controllers, I can't think of any?



FineLerv said:

@rjejr Usually there's more than one controller option. The cheapest bet is gonna be Classic Controller Pros of eBay if you still have WiiMotes. Funny that they wouldn't support drawing with the WiiMote, moving with the nunchuck. Let me know if you find out anything.



the_beaver said:

Looks fun. I will wait for the reviews to make sure, and to try the demo, but I may pick this one up someday, when it gets a price cut and there are no more interesting games in sight (my priorities now are Pikmin, Zelda, Sonic, DK, Watch Dogs, and Mario, and considering Assassin's Creed... too much money to spend this year I'm afraid XD)



element187 said:

@DePapier Chances are Kamiya won't do the direct for Bayo2, its not his project.... PG has two teams, Kamiya's team is doing Wonderful 101, and they have a seperate team doing Bayo2... The person they get to do the bayo2 direct would be the same guy in the developer interview of Bayo2 on the eShop.

Although Kamiya is the face of Platinum Games, so if they were smart they would have Kamiya do the Bayo2 direct.



rjejr said:

@FineLerv - On the info page for the W101 demo in the eShop under Accessories it reads:

Wii U Pro controller
Wiimote + Classic Controller Pro

So I guess we won't be playing this for awhile. tis a shame.

I bet there will be a big outcry once this becomes common knowledge. Such is the internet.



AJWolfTill said:

Loved the trailer, it got me hyped me for the demo but I think I'll have to run through it again to decide whether or not I can deal with the controls. I loved the details on the hero list though.



letsplay said:

I just tried the demo and it is amazing. Takes a little to learn the controls. This is a must buy.

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