Reggie Defends High Download, Retail Price Point
Posted by Zach Kaplan
Calls cheap, "disposable" iOS titles "one of the biggest risks today in our industry"
A common thread among discussions of downloadable DSiWare as it compares to competing platforms, particularly iOS devices, is its relatively high price tag. While games available in the App Store often retail at $1 or $2, the majority of those in the DSi Store come in at 500 Points ($5) or more – sometimes for the same title. Speaking to GameTrailers on App Store vs. retail prices, Nintendo of America president Reggie Fils-Aime explained why this was such a problem.
I actually think that one of the biggest risks today in our industry are these inexpensive games that are candidly disposable from a consumer standpoint... Angry Birds is a great piece of experience but that is one compared to thousands of other pieces of content that for one or two dollars I think actually create a mentality for the consumer that a piece of gaming content should only be two dollars.
Reggie went on to joke:
I actually thinks some of those games are overpriced at one or two dollars but that's a whole different story.
How do you feel about Reggie's statements? Is the Apple App Store's "disposable" mentality really a threat to the industry, or is Nintendo's pricing policy unfair?