It's strange that Nintendo would see Apple and its range of iOS devices as more of a threat than Sony or Microsoft and their stake in the home console and handheld markets. Reggie Fils-Aime, President at Nintendo of America has echoed the concerns of Satoru Iwata and singled out Apple as the real enemy in terms of console sales.
However, Fils-Aime is confident in the software that's on offer with Nintendo systems and although Apple sold over 14 million iPhones in the quarter ending September, he finds games like Angry Birds only offer short bursts of fun, whereas he claims to have spent over 150 hours on his copy of Dragon Quest IX: Sentinels of the Starry Skies. Strange choice of comparison: could Angry Birds be on his mind because it has been rated by the ESRB recently as possible Nintendo download titles?
Haruhiro Tsujimoto, CEO at Capcom, actually thinks Nintendo could benefit from looking closely at Apple's business model and learning a thing or two. So Reggie, what do you think of them apples, then?