Nintendo, across multiple regions, has been stepping up its marketing efforts to target various demographics, and Nintendo UK has now launched a YouTube channel with very obvious intentions. It's called "Nintendo Girls Club". Currently focused on 2DS and 3DS videos, this appears to have had a soft launch a month ago with some older commercials — including that Kim Cattrall Super Mario 3D Land advert — but has now been updated with an introduction and two all-new videos (thanks NintenDaan).

The channel appears to have hired Jorgie Porter as its main presenter, an actress best known for her role in UK TV soap-opera Hollyoaks; in addition it's recruited Mandy Hynes, a London-based presenter that's received grants and awards as an upcoming YouTube Vlogger. In the three new videos so far Porter introduces the channel and Animal Crossing: New Leaf, while Hynes unboxes a 3DS, 2DS and 3DS XL.

You can check out all three videos below. Let us know what you think of these and the channel's launch in the comments below.