Nintendo's Scott Moffitt: 3DS and Vita Have Very Different Strategies For Portable Play
Posted by Tim Latshaw
Nintendo's system is tailored for shorter bursts of play
When it comes to the handheld market, Nintendo marketing executive Scott Moffitt says the 3DS and Vita are on determinedly different paths in approaching their consumers.
In an interview with GameSpot, Moffitt said he considers Sony’s strategy in terms of handheld gaming to be one that serves as an extension to home console play, essentially providing a portable PlayStation 3:
I believe their view on the market is that the handheld gaming occasion and the home gaming occasion are one in the same, that people just have the desire to keep continue playing their home console game when they leave the house.
The parallelism between many PlayStation 3 and Vita games appears to help prove Moffitt’s belief, but he says Nintendo’s view is to forge separate experiences based around the typical circumstances and needs of a portable player:
Our philosophy, our belief, our strategy, is that we believe it's kind of a different occasion. The moment of time you're willing to play, the amount of time you have able to play when you're away from home is different and your gaming behavior is different.
This may be true for many, but there are gamers out there who seem perfectly comfortable plugging their 3DS into the wall and having a marathon session in bed. Moffitt’s words also raise the question of how evident this philosophy will be when comparing the Wii U and 3DS versions of the upcoming Super Smash Bros. title.
How does your portable play behavior tend to shape up? Are you more of a pick-up-and-put-down gamer as the situation calls or do you engage for hours at a time? Let us know by leaving a comment below.