In many other digital store fronts, the content provider gets to choose the prices, but Nintendo sets the price of all content on its WiiWare and DSiWare stores. With the company promising the 3DS eShop will be better, it appears we'll still see games priced by Nintendo, rather than the publisher.
In an interview with Wired, 3DS hardware man Hideki Konno revealed it's unlikely publishers will have control of their prices:
If what you’re coming up with [is something like] the Apple iTunes store, where people can freely set their prices, I don’t think that’s going to be the case. I’d be a little sad to see if there was a product that I worked on for a couple of years go on sale for a buck.
Perhaps if the developer and publisher decided to sell a game for $1 as part of a business strategy there wouldn't be such need for sadness. Konno didn't confirm whether or not temporary sales would form part of the eShop's arsenal, but it seems unlikely at this stage.
Do you think Nintendo is doing the right thing by maintaining final say over pricing? Would you rather publishers were able to decide how much their product is worth?