Iwata Resists Calls for Smartphone Games
Posted by Thomas Whitehead
Says Nintendo's business in hardware is vital
Following Nintendo's press conference in Tokyo, CEO Satoru Iwata conducted an interview with Nikkei about the future of the 3DS and Nintendo as a whole. Amongst expected talk of strong software line-ups and a Nintendo fightback, Iwata was asked, once again, whether Nintendo would be joining the smartphone market by publishing games on platforms such as Apple's iOS and Google's Android. In response, Iwata was very clear:
This is absolutely not under consideration. If we did this, Nintendo would cease to be Nintendo. Having a hardware development team in-house is a major strength. It's the duty of management to make use of those strengths. It's probably the correct decision in the sense that the moment we started to release games on smartphones we'd make profits. However, I believe my responsibility is not to short term profits, but to Nintendo's mid and long term competitive strength.
Following a mixed reaction to Nintendo's press conference, what do you think of these comments? Do you agree with Satoru Iwata about maintaining Nintendo's status as a hardware developer, or should they tap into the smartphone/tablet market?