News Article

Iwata's Approval Rating Rises While Miyamoto's Drops Slightly

Posted by Damien McFerran

Small shifts across the board

The results from Nintendo's AGM are in, and as we already know, Nintendo president Satoru Iwata isn't going anywhere — his approval rating has actually risen over the past year by 3 percent.

Last year, his rating was 77.26 percent, but this year's figure is a slightly better 80.64 percent.

However, this rise was something of an anomaly, as elsewhere across Nintendo's board the ratings dropped slightly. Even Shigeru Miyamoto — the creator of some of Nintendo's most treasured franchises — saw his approval rating drop from 92.74 percent to 86.81 percent.

Could Iwata's ratings rise be connected to his recent health issues, and voters have given him a sympathetic boost? Or was the company's robust E3 showing the reason behind the jump? Let us know what you think by posting a comment below.


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User Comments (97)



ClockworkMario said:

Strong sales of MK8 and a great E3 showing helped him for sure. If Nintendo plays its cards right this year and early 2015, the resulting high Wii U sales ought to boost him even further.



IxC said:


Probably because Project Giant Robot and Project Guard looked awful.

But he is also doing Starfox, which should surely cancel out the apparent awfulness that is the other two games.

Also, investors don't really know anything. I'd be surprised if half of them even know what Nintendo does.



XCWarrior said:

"Fire Miyamato! After all, it's been forever since he gave us a new IP, like a Majora's Mask remake or another Metroid!"

This comment will be made 10000s of times today, wanted to be 1 of the first.



ZurrrrBlattTron said:

Miyamoto probably dropped for that almost hurtful tease of Star fox
But really it's weird seeing him drop wonder how he felt about it



0utburst said:

Probably lack of enticing games. personally I'm not impressed with Starfox, Project Guard and Robot.



whodatninja said:

I also think Miyamoto's drop is because of his new "IPs" which weren't worthy of the hype. But good on Mr Iwata!



ZurrrrBlattTron said:

@IxC looking at it logically it probably that + saying he was trying to incorporate those games into Star Fox, probably could had turned some people off to the idea completely (almost did for me but I'm staying optimistic for Star Fox U)



XCWarrior said:

@outburst @whodatninja And 2 of the next 3 comments prove my point. Please, you guys, tell me about your hands on impressions of these tech demos that were in their very early stages that are clearly going to see massive changes when they are finished?



Expa0 said:

Miyamoto's showings were without a doubt the low point of Nintendo's E3 overall. I've lost faith in the guy a while ago personally (not that I ever held him in particularly high regard anyway).



IxC said:


I don't recall him saying he was trying to incorporate those two games into Starfox?

I remember him talking about the emphasis on the gamepad. And some of the ideas he mentioned sounded cool. Like the two player mode where one player flies the craft on the tv, and the other player is in the gunner seat using the gamepad. That sounds pretty cool to me, A decent gamepad coop experience.



0utburst said:

I judged it by what I saw. I don't have any idea if they will be good or bad on the final product outcome. I just based my opinion in what they've shown and what I've felt about it. I'm not bashing Miyamoto nor it diminished my outlook of him.



NintyMan said:

Good on Iwata, but I don't understand Miyamoto's drop. Whether you like them or not, the man finally introduced the new IP that he teased for years. And the biggest thing of all; he finally revealed Star Fox!

I won't fret about these numbers, though. Like @shaneoh wrote, better than most politicians.



eaglebob345 said:

@XCWarrior There will always be that guy who trys to kick someone when their down except... Miyamoto isn't down. These people seem to forget Mario, Donkey Kong Pikmin, Zelda, Wii/Mii, F-Zero, and Starfox (and others that I can't relay off of the top of my head at the moment) were all him. They seem to have selective memory. This may be the first time Nintendo has unveiled anything in the early concept stages (correct me if I am wrong), yet they critique it like a fleshed out and soon to be released game... and people wonder why Nintendo usually keeps tight lips about everything.

@IxC Metroid was from a different person if I am not mistaken, but I get your point. I guess "haters gonna hate" will alway be true, no?



kereke12 said:

Yeah I can see why just look at the games he'd showed @ E3 this year. It was awful.



WanderingPB said:

@XCWarrior Aonuma was the director for Majoras Mask and the one who got the ball rolling not Miyamoto…and Miyamoto had nothing to do with Metroid until Prime…it's very easy to critique a legendary developer to constantly create more but how many games XCWarrior have u created…yup…

I wasnt personally impressed with project giant robot or project guard but im going to wait for all its ideas be completely implemented after all they did have the Starfox logo on them so maybe there's a bigger picture we aren't seeing now that Miyamoto-san has in store for us



unrandomsam said:

@whodatninja More like they weren't really ready but they forced him to show them anyway. If he starts allowing junk to be released that would be totally different.



Nimious said:

Sympathy from stoic Japanese businessmen? I highly doubt that. Iwata has earned his approval.



arnoldlayne83 said:

The 2 Shiggy projects weren t so good at all... I would have shown more starfox and Zelda and less of that.... I also believe N must relieve on new and younger game designers and less on the "old glories".... See Splatoon and its hype...



Mario-Man-Child said:

Am I missing something here? I thought only a handful of people were let backstage to see Starfox. Unless you're one of the select few, how the heck have you formed the opinion that you're not impressed with a game that you never seen or played? Please give us a break.



sinalefa said:


I agree with your point. In the same way that people here were not impressed by those tech demos, shareholders are the same or probably worse.

The same way you shouldn't expect Dylan to make another "Like a Rolling Stone" in his 60s, you shouldn't expect Miyamoto to make another "Super Mario Bros" now.



sinalefa said:


The guy is being sarcastic. Notice how he even put quotation marks in his comment, anticipating that will be the reaction of the average Joe who follows games: misinformed and overly critical, asking for the same old thing.



Raptor78 said:

The ratings were dropping across the board, so that would be opinions of quite a few have dropped. The only reason that Miyamoto is even mentioned is because he was so high to begin with, he is never going to really top Super Mario Bros. I mean his approval rating is almost 87%, thats still pretty huge considering the battering the wiiu has gotten over this generation. Im glad to see Iwata approval going up as well, I think this years Nintendo E3 presentation really blew the others away. Sure I didnt like everything but the way it was presented was fantastic.



MrGawain said:

Probably down to the way Miyamoto answered several questions on the day (I remember reading a piece where he answered a few investor questions very honestly which probably didn't do him any favours). Maybe because Iwata wasn't there then Miyamoto was more in the spotlight- Miyamoto isn't really a businessman. But the fact these polls fluctuate up and down so much each year shows you can't really read to them that much. If the approval rate for everyone kept going down, then you can make more of it.



iphys said:

I doubt it was sympathy, since it wasn't like he was on his deathbed, and they have to worry about the company's profitability. I think it was the sense that the Wii U finally has a strong future ahead of it, and wasn't just a total mistake to go with.



WanderingPB said:

@sinalefa hmmm u know its funny but i even considered it was possible sarcasam but decided just to go with the response i made…thanks for pointing that out

@XCWarrior i apologize for coming off the wrong way in my response guess i was side tracked by the negative comments ive been reading lately



0utburst said:

Did you read my second post? I said I based my opinion on what was shown. Are you impressed with the tease? Yes maybe if you're a fan of star fox. I am not, I've never played one and I'm not excited about it so I'm not impressed. It was in my opinion that Miyamoto got a percentage drop probably because of it. Am I correct? I don't know, I said "probably". Did it diminish my view on Miyamoto? No it didn't.

To be clear the top 3 games that impressed me are Yoshis Wooly World visually, Splatoon on gameplay, and Captain Toad on both gameplay and visuals.



Ralizah said:

I think the robot one has the potential to be fun. It is just really early in development right now. Not sure about Project Guard, though.



Kirby-life said:

From the looks of this comment section I think I was the only person who liked the look of Giant Robot. Project Guard, on the other hand, still looks like it needs a lot of work.



BertoFlyingFox said:

Eh, both of the approval ratings didnt really change by much compared to last year. I would say it's nothing more than a few people (when compared to the size of the AGM) changing their votes based on a whim.

People shouldnt be looking too hard at what may have changed Miyamoto's rating, most of the voters probably want a constant stream of Mario platformers and some iOS games. Half the Nintendo library that most fans enjoy would probably gain disapproval from these guys.



unrandomsam said:

@sinalefa Nintendo fan's are as bad as anybody when it comes to wanting the same old thing.

@Ralizah More important is his reputation for not releasing stuff if it is not good enough. When was the last game you can think of him being heavily involved in that wasn't at least an 8/10.



ManateeBlubber said:

I have a feeling Miyamoto isn't going anywhere. I mean, if they fired Miyamoto, the internet would melt down.



Oaf7724 said:

While I agree that Robot and Guard looked a bit underwhelming, they are early in development and we don't even know in what capacity they will be released yet. But think about it. How many of Miyamoto's projects have been released with poor ratings and bad controls? Honestly maybe 1 with Wii Music? Everybody needs to relax and trust our boy. Remember when he first debuted Wind Waker? And everyone FREAKED out because the "graphics are so lame and cartoony?" Then it turned out to be one of the best Zelda's ever.



Octane said:

It only shows that investors are afraid to take risks. They don't care what Nintendo does, they only want Nintendo to make money, and by Nintendo doing the same thing over and over again, they hope to achieve that goal. Every time Nintendo does something new, approval rates drop. It's nothing new, and doesn't say anything about Nintendo at all.



Savino said:

I respect Myiamoto for what he did, but come on, his time is over! I mean, you guys saw what he showed at E3!!!



DJSmith99 said:

@XCWarrior Do you know how pissed people would be, that would mean the new Star Fox would be cancelled. Just because his approval ratings drop off a little bit doesn't mean he should be fired.



ikki5 said:


did you see the games he went to show off? Then he talked about Star Fox, showed himself playing it on a blurred out screen.



2Sang said:

@ikki5 @outburst But Starfox. Starfox is all I need to say to wonder why Shiggy's rating went down. While project giant robot was not an amazing idea, it could be a nifty little game.



Arminillo said:

People want Star Fox, Miyamoto makes Star Fox. Hate hate hate. Miyamoto you earned the right to do what you want



0utburst said:

But it was just a tease. He didn't show any gameplay or in-game footage to impress or excite us. Just a blurred image of that star fox jet. (Sorry I'm not really familiar)



Mario-Man-Child said:

That's cool and I respect your opinion. I am also excited about Splatoon but all Nintendo had to do was mention Starfox and I know they will deliver.



0utburst said:

I hope so. It will be my first star fox game as I'm going to buy it to understand the hype. Plus it's Miyamoto's. I did a little research and I kinda hoped they went the star fox adventures route.



Mario-Man-Child said:

Don't Nintendo own most of the company shares? Them and Hiroshi Yamauchi's family.

I'm guessing here but maybe 25% of the company is owned by outside investors. You know the guys that think it would be a smart move if Nintendo started making games for rival platforms.

It would generate fast cash now, which would suit the investors, they would be quid's in. Long term it would be catastrophic. They don't care about Nintendo they care about themselves.

Luckily their vote doesn't count for didly squat.



Melkac said:

@2Sang Sticker Star, the two "Projects" looking awful and Star Fox being a blurry screen in the background. No cinematic or anything.

I wonder what Sakurai's approval rating is...



Melkac said:

@outburst Don't. Please don't hope that. The entire internet would freak out.
It's not going that route, anyway. Miyamoto didn't make Adventures, it was Rare, and it wasn't received the best.



SomeBitTripFan said:

While I don't necessarily agree with Miyamoto on a number of matters in creating games, he can create a great game with his philosophies. I can see why people might have a problem with his projects, but they're going to continue to evolve. Anyone here think that Super Mario 128 would have made a good game? Probably not, but the concepts it presented evolved into two awesome games, Pikmin and Super Mario Galaxy.



0utburst said:

LOL why? Not even the gameplay? Can't they improve upon on what's wrong about it? I like 3rd-person games. Haha.



Benny3999 said:

It seems like a lot of people were bashing Miyamoto's new games, but it was in the very early stages of development. I think that they're still making tweaks here and there, and eventually, and hopefully, they might become good games!



LittleIrves said:

Please keep up this public disapproval of Project Giant Robot/Guard! Last time the internet hated one of Miyamoto's games I stumbled into an all-time favorite... Wii Music. More of that please yes!



Rect_Pola said:

Oh geez. We're talking about ratings on people. This is worse than when we go on about the stock market.



ProudasaPeacock said:

Good on Iwata, he deserves it But does it really matter that Miyamoto's approval rating has dropped? 86.81% is still pretty good, and he'll probably be back up into the 90%'s again soon anyway. I mean, how can you resist that smile?



TwilightOniAngel said:

I love that the games that everyone here is hating on is a demo. The star fox game is a demo the project giant robot/guard is demo they are all demos. Cam down that's not the final versions of each game.



TwilightOniAngel said:

@Melkac Okay when they first showed off star fox it was a blur cause they wanted to surprise us with the announcement.And the game is in development and that was just a demo calm down.



majorgamer said:

I must address some of these comments that call out Miyamoto's demos at E3.

First of all: he was asked to create a couple of ideas BY HIMSELF to showcase the gamepad. Not create a new game.

With his creative mind they wanted to use him to inspire other game creators. I thought in that regard, he did a fabulous job. The idea that he could leverage either of those ideas (maybe for Starfox?) makes that much more interesting.

And remember, he coded these from the ground up by himself in a pretty short amount of it is a shame that so many comments and critiques are talking down about them.



Dauntless said:

Miyamoto had so much extra rating that he gave away some as charity to those in need.



Dankykong said:

Lol @ people saying Project Guard & Giant Robot stunk, when people were rather interested in both and I still see places people are talking good about them. I agree that the treehouse demos looked ridiculous since they were doing terrible, no idea why they always do terrible on purpose like these people have never picked up a game before, but they looked good for $10 download games.



XCWarrior said:

@WanderingPB At least you figured it out.

I think it proves my theory correct. Most people don't know what "IP" means. I think most gamers think "IP" simply means "new game," not new "Intellectual Property."

So Nintendo Life writers, please on first reference fore EVERY article apaprently, please spell out Intellectual Property on first reference, because most gamers dont realize "new IP" voids the chance of a remake.



ModestFan93 said:

@Melkac Before or after he's been shown to be busting his ass working on a major title to help define the Wii U AND continued to cater to ungrateful as hell fans such as yourself?



Minotaurgamer said:

I guess the board is tired of miyamito's ego and arrogance and money wasting in things nobody asked for and nobody is buying (pikmin 3 for example).

and robust e3? oh come on! the 3 companies did mediocrely.



Henmii said:

So they do rate people, as if they where products?! That's not nice! Iwata may have 80.64%, but he's 100% man!



SmashYoshi123 said:

Glad Iwata's doing good, Miyamoto, yeah his new IPs weren't great, but there defenently better than those crappy EA or Activision games, I wonder what Sakurai's rating is.



FJOJR said:

Iwata's E3 performance got him up a bit. Miyamoto disappointed many as Project Guard & Giant Robot both look like eShop titles or mini games that could be placed in Wii Party or Mario Party while Star Fox was not ready to be shown. In a few months I'm sure we will see what comes of those projects and if Star Fox is ready to go.



AdmiralThrawn said:

Miyamoto has over stayed his welcome at Nintendo the minute he showed those garbage excuses for new IPs. Here's to hoping Miyamoto's departure from Nintendo soon!



Koxen said:

@whodatninja no, it doesn't. I found project guard and robot quite ingenious and making great use of the gamepad. They are only tech demos, the final thing is far from ready. It was a good glimpse of the future, now I'm more relieved that the gamepad has been taking good advantage.



Pod said:

Great E3 presence and higher sales following the release of Mario Kart 8 is sure to boost approval of the company president.

Shiggy may suffer slightly from his last couple games not being anywhere near as commercially successful as those of his on the Wii. Don't forget he still spearheaded the new Wii Fit U, which landed with a big wet thud this Christmas season. And his prototypes are not likely to get the neighborhood ladies talking either.



Geonjaha said:

Apparently people can claim they love the new Zelda based off 30 seconds of cinematic, but cant say they weren't interested in two other "new IP's" based off actual demos. That's fanboys for ya.

People can get very good impressions of a game and whether they'll like it based on early gameplay demonstrations - and while it will obviously get better, that doesn't mean people cant gauge their interest now.



electrolite77 said:

Business side of company oversees absurd sales projections, disastrous sales and no profits? Rating up!

Creative side of company oversees releases like Zelda : ALBW, SM3DW, Pikmin 3? Rating down!

Logic appears to have left the building....



StarDust4Ever said:

Who cares if Miamoto dropped. He's still a solid B grade at 80-something percentage. I'd only be worried if he was getting close to 50%. A less-than-50% approval rating could get you voted off...



IceClimbers said:

@Interneto Weirdly enough, Capcom's CEO has an approval rating of 97%. Not kidding.

@AdmiralThrawn Those are still extremely early in development. Basically still concepts at this point. They won't materialize until at least 2016, maybe even 2017. They could even be implemented into other games (Star Fox for Project Guard) for all we know.



Melkac said:

@outburst Well, Assault had 3rd person gameplay that fit the series (shooting), unlike Adventure (...Zelda clone).
And yeah, they can actually improve upon that.

@midnafanboy When they..."first" showed up? They never showed it. It was pretty damn obvious it was Star Fox. Showing just a blurry screen was a terrible mistake, horribly anticlimatic.

@ModestFan93 Wow, uh, excuse me for not sucking Miyamoto's nuts, then.



Melkac said:

@midnafanboy You know what would've been a much better? A cool cinematic of Star Fox doing something cool. Pre-rendered. Miyamoto could even make sure the cinematic looked as close as the (in-game) final product, so why didn't they do that?
Instead we get a blurry screen.



TwilightOniAngel said:

@Melkac So you wanted a Pre-rendered trailer for a game that's still in early development really? The game was not ready for a trailer like that maybe next year when their ready. This was just an announcement that's it.



0utburst said:

My first one to hear that one I'll check some videos later. And yeah, 3rd-person adventure plus flying/combat will be better.

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