Nintendo: There's No Such Thing As Too Much Mario
Posted by Damien McFerran
Company will never risk killing "the golden goose that lays the golden egg"
How much is too much? That's not a question Nintendo of America president Reggie Fils-Aime thinks we should worry about, at least not in relation to the company's iconic mascot Mario.
In an interview with GI.biz, Reggie was asked if the constant flood of Mario games could potentially harm the popularity of the series. He responded:
I would say categorically, no. And that's because our developers, starting with Mr. Miyamoto and going through the entire EAD development organisation, they understand the power of our franchises. They understand that the only reason these franchises have the power that they do is that they have to make sure that each subsequent edition is unique, different and offers something new.
They know that if they don't do that, we'll kill the golden goose that lays the golden egg. So it's something they are highly cognisant of, and even the executives on the business side, we hold that IP very dearly to make sure that every edition in the series is foundationally sound.