Whenever new consoles hit the market, we see a glut of shaky-cam unboxing videos on YouTube, which we may watch out of sheer curiosity. In a surprising sequence in today's Nintendo Direct, however, Satoru Iwata provided his own video, albeit with much higher production values, which he called the Wii U Premium Pack Unboxing Ceremony.

It started with wonderfully grandiose music, and Iwata went on to unbox the premium black system, giving us a glance of the various stands and chargers as well as the good old console and GamePad. The Nintendo boss was charmingly excited by the whole thing, donned Mario-style white gloves and quipped about feeling like he was on a shopping channel. If you want to see a Wii U unboxing for the Japanese system, then the translated video below is essential viewing.