ShopTo Lists Wii U at Speculative £280

Games listed at under £40

Nintendo stated that it would not be unveiling the price or release date for Wii U at E3, and sure enough it steered away from those details. Lack of information never keeps online retailers down, however, as ShopTo.net has posted product pages and estimated prices for Wii U and some of its biggest announced titles.

The retailer does, it must be said, state that all prices are subject to change and not eligible for a pre-order price guarantee. At the moment the Wii U console — including the black model not expected at launch — is listed at £279.85 ($433 USD), while major game releases such as Pikmin 3 would potentially cost £39.85. Until Nintendo announces concrete details, we're expecting to see plenty of speculation in the £250-300 range.

For its part, Nintendo has stated that it wants the launch price to represent good value, with Reggie Fils-Aime saying this to IGN.

The first thing I would say is we focus on value. So it's what you get for what you pay, in terms of that overall proposition. Second thing I would tell you is that Nintendo believes in being a mass-market product. Unlike our competitors, when they've launched historical systems, to maybe start at a really high price and work their way down, we don't believe in that. We want to launch at a price that is going to represent an ongoing great value.

You look at the Wii, we stayed at 250 dollars for a really long time. And so we're going to give that same level of thought to the Wii U. How do we launch at a value that we're going to be able to sustain for a long time? I think people are going to be pleasantly surprised, if you will, about the way we're managing the value equation.

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[via shopto.net, uk.ign.com]

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