After the tease posted earlier in the week, Nintendo has now fully lifted the lid on its LEGO Super Mario collaboration.

The new project is said to bring "a reimagination of the LEGO building experience", with players essentially being able to build their own customised Mario levels using LEGO blocks. Perhaps the most exciting part, however, is Mario himself, who can actually interact with special LEGO pieces in unique ways.

As you can see in the video above, Mario can be switched on to make sounds and display imagery relating to the pieces around him. We hear the familiar Warp Pipe sound when entering the corresponding piece, and having Mario stand on a Goomba sees Mario earn a coin, again with the sound effect in place. It's being marketed as a product that sits somewhere between a game and a traditional LEGO set, as you can in this press release info below:

Neither a video game nor a traditional LEGO brick-based set, LEGO Super Mario is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks. The new line will let kids experience the playful world of Super Mario like never before. Super Mario will be brought to life in the physical LEGO world and new levels of challenge and styles of play will be part of the iconic LEGO experience enjoyed by generations.

It's all as bright, colourful, and charming as you'd expect, too.

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There's no specific release date in place just yet, but more info is set to be revealed and it's planned to launch later this year. Some stores - like GAME and Zavvi - have already set up registrations to notify you when any products do arrive.

Can you see yourself buying all of this LEGO Super Mario goodness? Share your thoughts with us in the comments below.