You may have noticed that Nintendo UK is running a campaign on YouTube at the moment where 3DS owners talk about what they love the most about their consoles, as well as the games that have entertained them the most.

We've already seen some notable — and not so notable — contributions to the series, but this latest video is the most high-profile yet. It features Nintendo of Europe President Satoru Shibata and his gargantuan selection of 3DS consoles, which includes a pink console signed by Andre Agassi and Steffi Graf, a limited edition gold Zelda system and a shiny new 2DS. Amusingly, at one point in the video Shibata senses the feelings of jealousy no doubt arising in the viewer and insists that "this is my job" — which is fair comment, really.

He tries to temper the feelings of envy by admitting that he's not that good a player, and that his current favourite game is Professor Layton vs Ace Attorney — played on his Japanese 3DS, naturally. The game he's looking forward to playing this Christmas is The Legend of Zelda: A Link Between Worlds, as Link to the Past is one of his all-time favourite titles.

Check out the utterly charming footage below, and be sure to let Nintendo UK why you love your 3DS console.