The first UK television advertisement for the new Wii U console aired tonight, shown in a commercial break during an episode of the TV series Homeland.
Narrated by British comedian Adam Buxton, the advert did its best to show off the core features of Nintendo's new system, such as the GamePad's fancy touchscreen and the ability to play on the GamePad when your other half wants to use the TV.
Curiously lacking was the name 'Nintendo' and we were rather surprised to see New Super Mario Bros. U relegated to a 'blink and you'll miss it' appearance.
What are your thoughts on the advert? Does it hit all the right buttons, or do you think Nintendo could have made a bigger splash with the first UK Wii U commercial? Let us know in the comments section below.