Nintendo Is Here To Stay And Will Do Very Well This Year, States Amazon UK Games Boss

"Everyone thinks it’s a dying format. It’s absolutely not"

Nintendo has been getting a lot of downbeat press recently thanks to the poor performance of the Wii U and dismal financial results, but Amazon.co.uk’s category leader of video games and software Ketu Patel feels that the Japanese giant is long way from throwing in the towel — and has been treated unfairly by some sectors of the media.

Speaking to EDGE at Amazon’s Summer Wish List event in London last week, Patel said:

Contrary to a lot of people’s opinion, Nintendo is here to stay and Nintendo will do very well this year. They’re not going to meet their expectations, absolutely, but they've still got strong franchises and strong hardware and if you look at the back end of last year when they had a fairly good release slate, it certainly drove their hardware. 3DS has done very well for us so that format is here to stay.

Then why has there been so much negative publicity regarding Nintendo lately? Patel believes that the firm is being subjected to unreasonable bad press, and that the scare stories predicting the company's downfall are missing the mark by a wide margin:

I think Nintendo have this imposed on them and it’s driven by a lot of the media, and the media drives perception. Nintendo are getting a lot of bad press and PR and as soon as anything negative is out there it’s a media frenzy. It diminishes what they’ve actually done. If you look at 3DS as a format, it has done very well last year – had that sort of performance been with Microsoft or Sony, my personal opinion is that everybody would be thinking ‘wow, what a fantastic job’. Because it’s Nintendo and they’ve been embroiled in this negative PR frenzy, everyone thinks it’s a dying format. It’s absolutely not.

It's certainly encouraging to hear a retailer of Amazon's standing lavish praise on Nintendo, and bodes well for the company's prospects in 2014. Do you share Patel's optimism? Has Nintendo's current situation been blown out of proportion by media outlets? Would the same dire predictions have materialised if it was Microsoft or Sony in this position? Share your feelings by posting a comment.

[via edge-online.com]

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