Video: Reggie Explains Nintendo's Approach to Ensuring Wii U Success

Content is King

It was pretty clear that, when it came to E3 2013, Nintendo took a different approach from its competitors. With a relatively short Nintendo Direct broadcast that only contained one surprise game — others had already been confirmed to appear — it was more about getting this Holiday season's big games in the hands of expo attendees and press, building hype through experience; the Best Buy E3 Experience events also played their part.

Few would argue that the next six months aren't important for Wii U, as Nintendo kicks off a packed release schedule of a variety of titles, covering genres and styles that are, in theory, suitable for most audiences. As well as big-name mascot titles like Super Mario 3D World, Nintendo will surely be anticipating that offerings such as Wii Party U and Wii Fit U will attract upgrades from gamers that enjoyed their predecessors on Wii.

In an interview recently uploaded by Forbes — though comments within suggest it was filmed shortly after E3 — Nintendo of America President Reggie Fils-Aime outlines how the company plans to successfully build the Wii U consumer base. In many ways his comments are as expected, emphasizing content and innovation over processor power, and the attraction of being able to easily upgrade from Wii to Wii U. Nevertheless, Fils-Aime is eloquent when making points about the irrelevance of being first, and his comments about the responsibilities of the industry.

Check it out below and let us know what you think.


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