Ubisoft Will Only Make Games That Can Be Turned Into Franchises
Posted by Andy Green
The policy must have come in after ZombiU...
Ubisoft has plenty of titles coming up for Wii U and all of them are installments of a franchise, apart from one - Watch_Dogs.
However, that may not be the case for very long as the French publisher has said it will only be producing new titles that can become franchises, such is the volatility of the market.
In an interview with The A List Daily, Ubisoft's senior vice president of sales and marketing Tony Key explained the cost of creating games has become so high the company has little interest in creating standalone titles.
Asked if Watch_Dogs would receive any sequels, Key responded by saying:
Absolutely. That's what all our games are about; we won't even start if we don't think we can build a franchise out of it. There's no more fire and forget - it's too expensive. We feel like we're in a really good place with Watch_Dogs, but until we're the biggest game of the year we're not going to be satisfied.
Although future sequels for Watch_Dogs will most likely depend on its sales, Key is confident the game will do well, especially considering the theme of the game and the recent talking point surrounding the NSA PRISM scandal:
Last [year] we cleaned up at E3 because we were pretty much the only next-gen game around. Watch_Dogs for us is really a franchise because we're tapping into something people really care about.
It's not clear how long this policy has been in place at Ubisoft, but it appears ZombiU will not be getting turned into a franchise - at least not on Wii U - as Ubisoft CEO Yves Guillemot revealed the game was "not profitable" and therefore a sequel will not be coming.
What are your thoughts on this policy? Is there room for standalone titles in the games industry? Let us know your opinion on the matter in the comment section below.