News Article

Why the White 3DS XL Didn't Ship to Europe or North America

Posted by Katy Ellis

But don't despair!

At the 3DS XL's launch, North America and Europe received the Red/Black and Blue/Black models of the new handheld; the UK also had the opportunity to grab a Silver/Black model. However, it was only in Japan that consumers were able to buy the 'White 3DS LL'.

IGN's Richard George asked Nintendo of America President, Reggie Fils-Aime, why Nintendo had decided to exclude the North American market from the white and silver versions of the console. Fils-Aime explained that previous iterations of silver and white consoles, such as the GBA, DS and DSi, had not sold well in the North American market, causing the product to be limited to a Japan-only release. However it looks as though there may be a white light at the end of the tunnel;

You might see a limited-time offer with a white or silver 3DS XL, or we might colorize it slightly differently. But in terms of an ongoing SKU, the consumer has responded in our marketplace and said that, for a handheld gaming device from Nintendo, that kind of white or silver doesn't sell nearly as well as blue or red or even pink.

So, would you want a silver or white 3DS XL if it was available in North America?


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User Comments (52)



Burning_Spear said:

I love my Polar White DS Lite. I definitely would have bought the white if it had been available in NA, but now I'm glad I bought the blue. It looks different from the pictures.



cammy said:

I had a white DS and then a white DSi and was very happy with it. I thought White was the classic "nintendo" colour. (I ended up with a "red" 3DS, which I call ginger-colour, to match my red hair. Nobody else finds that funny.)



sillygostly said:

I prefer pink to white, but the shade of pink that they've chosen for the 3DS XL is awful. While I would love a purple 3DS, purple wouldn't look as nice on the matte finish of the 3DS XL, so I would prefer a green one. I loved the green DSi XL but they never bothered to release it in Australia.

I'm keen on getting a 3DS XL, but I'm still holding out for either a limited edition Pokemon/Mario/Metroid themed console or a green one.



RedYoshi999 said:

I don't get peoples fascination with white, I much prefer an actual colour. I'm very happy with my red 3DS XL (even more than my red 3DS.) I've owned a white Wii and DSi and was never too impressed by them. Which is why I'm quite happy to be getting a black Wii U in the Premium Pack.



Mk_II said:

the Silver 3DS XL is also available in mainland Europe and not just in the UK. I know because i have one.



Wanderhope said:

I'm holding out for a white, black, or silver/grey 3DS XL. I'm a working professional who takes his 3DS everywhere, so I need it to not look like a toy (even thought it is!).



bezerker99 said:

I'm waiting on different colors besides red and blue before I get a 3DS XL. It doesn't have to be white, but just please anything besides red and blue.



med088 said:


I know exactly what you mean, I really want to pick up a 3DS XL but I just can't get into the red or blue. I would pick up a black, grey, white, purple, green, or orange model tomorrow if I could. But the red and blue just seem so "ehhh" to me. My first GameBoy was one of the colored models, a rich green, and I loved that thing!



Tasuki said:

Hmmmm I am not sure if I would like a white 3DSXL, but then again I will probably have to see it in person. After all I didnt like the blue 3DSXL till I saw the color in person.



Boo_Buster said:

I'm holding out for a more "professional" looking color. Black is the most likely, but I actually would love a White 3DS



Lalivero said:

@Tasuki That's how I was at first with the blue. It looked horrible, along with the red, the whole time I was seeing it advertised as NA's colors. I decided to go get one anyway and, now that I have the actual console, the blue actually looks pretty nice.

Although... I'm still waiting on an orange XL. The 'business' looking styles are ok but we need some other colors shining every now and then.



WhiteTrashGuy said:

Was going to get the green DSi, but decided to wait a few more months for the 3DS. Really hope a green or silver LL makes it to the states.



Pokefanmum82 said:

I like silver or white but I already have the blue XL. I would have bought silver if they had it here in Canada though.



Klinny said:

I don't mind white, but I tend to avoid buying white electronics as they tend to look pretty grimy after a while. I got a red 3DS personally, but that was because the only colors available at the time were red and blue.

I prefer pink and purple myself, although as mentioned already, the shade of pink for the 3DS is kind of... less-than fantastic. (Reminds me of a Barbie-playset kind of pink...) I love the purple though, and really wish it was available earlier.



MattOfSteel said:

People want what they want. But what I don't understand is how they believe White + America = do not want. The Wii was white. It sold well. Macs are white. They do ok. The Xbox 360 is white ... doing ok. Plastic forks are white, they're everywhere.

Here's a wacky ass idea, Ninty. Go the Lego/M&M path and let people custom order their stuff. You want a black 3DS with gold inside? You want green? You want panda (white on the outside and black on the inside)? You want a triforce etched on the top? Mario? Your name?

You would get extra money from those of us that are big enough fans to want that kind of thing (or from the significant others and parents who are looking for a snazzy gift) and you can continue to give the retailers the plain ol' standard models so you don't irritate your biggest sellers.



iphys said:

I think the DS Lite was originally only available in white, and didn't everyone snatch that thing up like crazy?



NintendoMaster said:

I really wish I could import a white 3DS LL from Japan, but alas my money is going towards the deluxe Wii U. You can't have it all.



Tony_342 said:

I badly want to get a 3DS XL, but the only reason I haven't is because it isn't available in the U.S. in a respectable color. I find it hard to believe that people would rather buy a system that looks like it should be sitting next to a box of crayons rather than a white, silver, or black sophisticated-looking piece of electronic equipment. I'll buy one just as soon as they make silver available.

Edit: Chriiis, you're absolutely right. There is nothing wrong with liking colorful electronics at all! And a lot of people will certainly find simple colors like black, white, and silver to be boring. But some people don't want to spend $200 on a sophisticated piece of electronic equipment that looks like a Fisher-Price toy. More colors is always a good thing, but Nintendo needs to offer at least one standard color option.



Lalivero said:

@Tony_342 Not everyone is out there to look like a business person, some just would prefer to have a system in their favorite color; I see nothing wrong with that, as I have my own preference I'm waiting for(though it's one of the least likely to occur).

While I like Black, White, and Silver, I personally find it boring to only have systems available in those colors.



Dodger said:

I liked my white DSi. My sister has it now (well, not the same one. It was swapped when she sent it in for repair work). I can't say I like the white 3DS though.



StarDust4Ever said:

If you really want a white 3DS xL (or any other color), then get a triwing screwdriver, dismantle the entire 3DS and spread out all of the external plastic bits on some newspaper, buy a can of spraypaint, or nail polish, varnish, whatever, and go nuts decorating it!!!

If I wanted, would probably do a patriotic stars and stripes motif with red, white, and blue nail polish; I doubt Nintendo would be creative enough to release something like that. Also remember there were a lot of 3rd party "skins" available of the original DS phats; expect some stuff like that for the 3DS xL midway through the console's lifespan.

But remember, the 3D effects look better with a black boarder around the screen; otherwise your eyes will focus on the edges and the 3D effect will be partially lost as a result.



GamerZack87 said:

I see a pattern with Nintendo console/handheld releases. It's always some combination of white, black, blue, red and/or pink with the occasional special colour thrown into the mix. I think it's in Nintendo's best interests to repeat what they did back in the 90s and release newer consoles and handhelds in a spectrum of colours and shades; that way, everybody's happy.



Neram said:

This makes me realize I'm glad I wasn't able to get an XL at it's launch. I will wait until some cool limited edition comes out, then I'll get it.



BrightShadows31 said:

solution to all this rage: release 3dsXLs in every color. i could really get into a white one. plus my first ds was white, and my DSi.



UnseatingKDawg said:

I can see why they chose not to. With white, you can see the grime from your hands much more easily. That and white usually sticks out more. With black, or some other dark color, you can keep your system hidden more easily, or at least won't attract as much attention in public. With white, it's like a beacon saying "Here I am! Mug the guy holding me!" I could be paranoid of course, but with today's economy, you never know with some people.



sinalefa said:

I love how the silver XL looks. Yet remembering the old 3DS, it was released first in only two colors, so I am being patient.



gundam00 said:

I had a white GBA that I loved the crap out of! I'm more interested in the white XL than the red and blue that were released stateside. However, I'm putting of the XL for the Wii U. Now if Nintendo released a Purple Majora's Mask XL or Luigi Green or Transparent, I'd definitely swing for the XL. But my Red 3DS still shines like the day it was born!



LittleIrves said:

@MattOfSteel Well, I imagine Reggie and Co. are looking at the numbers, and they're seeing raw data that says US customers buy significantly less White handhelds than in color. Ergo, release color handhelds, not white ones. It seems odd, I agree, but I'm sure they're basing this decision on more than a whim.

And though the "Make-Your-Own" lego-style set up would be amazing, I can't imagine that ever happening. A new color or special style gets an automatic bump in sales. Take that away and it's no longer special. Plus, they'd lose money on the manufacturing side of things, if they couldn't mass produce them like they do now.



Tony3DS said:

I’m waiting to buy the 3DS XL because it’s not available in white. I like that purple regular 3DS but I really want the XL. Still feeling the burn of having to get a “black fingerprint magnet” just to get the deluxe version of the Wii U. I’m happy and so excited even still.



GreenDream said:

If anything, white is less of a visible fingerprint magnet than black, especially for glossy finishes. For matte, it doesn't matter as much.



Nicko88 said:

I will probably get a blue one, but a black one with a matte finish would be the best for me. Hated the finger prints on my glossy DS so much!!!



Joygame51 said:

If i could afford a 3DSXL in any color I would love it.... So there. Look we older folks don't have the expendable income to be that picky on color... Its bills and medication then other FUN stuff like food. LOL YUCK!... getting old ain't for Whimps...!



nick21 said:

If I didn't want to get the XL so badly, I probably would have waited for something like silver or all black since I'd rather have a color that draws less attention. But I hadn't bought a handheld before so I really wanted it and decided to get blue once it came out. It looks so cool that I don't even care about the black or silver anymore and I'm kind of glad I didn't have those other options to choose from, or else I wouldn't have gotten this awesome blue one. The pictures of them on Nintendo's site were just lies...Awful lies...But it made for an awesome surprise when I took it out of the box.

Still, even though I won't be buying them since I own one already, more colors would be cool to see. The way I'm imagining a purple one, it'd look amazing. And all black, that'd look sweet for sure. Hoping they'll come out with some brand new colors for the US asap =



Avetea said:

I was extremely excited about buying a 3DS XL. My DSi is white and when I saw I couldn't buy a White 3DS XL my heart broke a little. Would really love a white 3DS XL </3



seemimi said:

I'm still waiting to get a 3DS, and the only reason why I haven't get one yet is because they don't have white. I really wouldn't mind paying extra for get the Japanese version, but unfortunately they region locked the 3DS! Why did they have to block every way of US gamers to get a white 3DS?



Sampras said:

The only reason why I haven't bought a 3DS XL is because it's not offered in white.

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