News Article

Sony: We Own the Living Room, Nintendo Owns the Closet

Posted by Damien McFerran

That's fightin' talk where I come from!

In a recent interview with Gamasutra, Senior Vice President of Marketing at Sony Computer Entertainment America Peter Dille and SCEA Corporate Communications Manager Julie Han let fly with what is likely to become a near-legendary series of quotes:

JH: The other point, I think, to what Peter said earlier, is that PlayStation products tend to be at the living room hub. Even if folks are playing the Wii and have a PS3, the Wii tends to stay in the closet, and the PS3 is…

PD: Yeah, I don’t want to steal [CEO] Jack [Tretton]’s quote, but he’s fond of saying: “Microsoft owns the office; Sony owns the living room; and Wii owns the closet.” And that’s an aggressive, probably quotable line.

Quoteable? Yes, yes it is. Stupid? Yeah, it's that too.

The fact that there are probably more Wii consoles under TV sets in the world than there are PS3s and 360s combined is seemingly lost on these two...but then, it's their job to talk up Sony's current status within the industry so you can't really blame them (or CEO Tretton) for being a little economical with the truth.

Personally speaking, I have a Wii and a 360 in my living room, and a Playstation 3 is nowhere to be seen. Not even in the trash can.

[via gonintendo.com]

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User Comments (58)

joshje

#2

joshje said:

Agreed, very stupid quote.

The idea that people play on a 360 in the office is a strange one! But definitely, all 3 consoles belong under a TV, nobody plays games inside a closet, mine doesn't have any power sockets! They just sound stupid, and they aren't going to convince anyone they are right.

Devastator

#3

Devastator said:

I am pumped about wii sports resort. I wish there was screens shots for it or a demo.

MrPinguy

#4

MrPinguy said:

Ah how market devolved...
We usually say how our product is better than the others.
Dissing the other products instead only shows how desesperated they are.

Jogurt_the_Yogurt

#6

Jogurt_the_Yogurt said:

@ joshysquashy — He said Microsoft, not the XBox, owns the office. Yasee, Microsoft also produces this line of popular and successful computer software...

Actually, thinking along these lines is basically the only way their "Sony owns the living room" comment can even be justified, since Sony produces a huge number of different home entertainment devices. Problem is, they explicitly said it was the PS3 in this case. Sorry Sony. :( Maybe they don't realize that their friends only get their PS3s out and play when they're around, because they know they're Sony employees and want to make them feel good. :)

CorbsAdmin

#7

Corbs said:

Sometimes it seems like Sony is just trying to look ignorant. I think they need to spend less time talking smack and more time trying to get some top tier games on the Playstation 3 console. Mine's getting a bit dusty here lately. :)

LEGEND_MARIOID

#8

LEGEND_MARIOID said:

Frack me! I own a PS and a Wiii and its Wii and even DS over the PS nearly ever playing time ffs. How ignorant. No wonder Sony is in decline to a certain extent. Corbs is spot on.

timp29

#9

timp29 said:

Its just the marketing people getting their spin on. The fact that the ps3 is a blueray player as well does make it a bit more practical in the living room... they've just exaggerated to collosal proportions

get2sammybAdmin

#11

get2sammyb said:

Sony quotes are always silly like this. They're funny though. The fact of the matter is - with the lineup of games they've got this year, they REALLY don't need to mention anyone but themselves.

ALDAWGZ

#12

ALDAWGZ said:

ah sony jus full of envy to nintendo dont worry nintendo u need haters in the world so u can shine more lol

GamerZack87

#13

GamerZack87 said:

There's only one incentive for me to ever get anything other than my Wii and DS(i) at the moment, and that's the fact that the only way I'll EVER be able to own/play Banjo-Kazooie and Banjo-Tooie again (at least for the moment) is to get a 360. What would life be like if Rare never switched over to the Dark Half of the Farce? One wonders...

Wrenski

#14

Wrenski said:

I never understood how people could call what Sony does at their craziest 'PR Spin'. There's no way something like this is advisable, it makes you sound aggressively stupid.

The only time this actually worked is when Sega used it way back during the Genesis days, and it only worked because they backed up their talk and sold big numbers.

Adam

#16

Adam said:

Sounds like they're just trying to get attention by making the most outrageous claims possible. Both my Wii and PS3 are in my bedroom, so he was completely off the mark here!

thewiirocks

#17

thewiirocks said:

Sony's press conferences are far more entertaining than their console. And considering the number of PS3 players I know, that's saying something! :D

Knux

#19

Knux said:

I own a Wii and Xbox 360 and I play the Wii a lot more! I personally think that the PS3 sucks,and Sony is very stupid. LOL

gameking23

#20

gameking23 said:

Well I guess this is what happens when you have had the best selling console for 2 generations, and your Sony.

aphexbr

#21

aphexbr said:

(looks in the living room, sees a 360 and a Wii next to each other under the TV, no PS3 in sight....)

Yeah... I might buy a PS3 when they're cheap and God Of War 3 is cheap. Else, nah. I have no need for it, and making ignorant statements isn't going to change my mind.

Jack_Package

#22

Jack_Package said:

Damn it... Golgo beat me to it!
What a pointless comment by Sony... are they getting their info from IGN forums or what? theres a whole wide world playing with Wii's out there Sony!

wiiboy101

#23

wiiboy101 said:

i wouldnt own a slow loading bug fest loud fanned 3 generation out of date pobsolete control pad console if you payed me to own it and gave me the games free

PS3 IS OBSOLETE SONY
PSP IS OBSOLETE SONY

ANYONE WITH A FLESHY BALL IN BETWEEN THERE EARS KNOWN AS A BRAIN UNDERSTANDS THIS AND THE SALES PROVE IT

ps3 is a old concept console a ps1 a ps2 allover again the past the spent the old way the forgotten past

out dated controls and a horrid dualshock pad and blue ray loadtimes A NEXT GEN CONSOLE IT DOES NOT MAKE

PSP AGAIN A OLD CONCEPT DESIGN SINGLE SCREENS WITH SOME CONTROL KNOBS IS CLEARLY A GAMEBOY ERA HANDHELD AND THE INCLUTION OF A MINI DISC IN A SD CARD ERA SIMPLY CONFIRMS THE DIRE MACHINE AS AGAIN OBSOLETE

YOU OWN A PS3 OR PSP UR ACTUALLY AGAINST GAMING NOT FOR IT

THINK ABOUT WHAT IM SAYING ITS 100% TRUE

TRUE CORE GAMERS EMBRASE THE FUTURE

HARDLY CORE GAMERS EMBRASE AND HOLD ON TIGHT TO A OBSOLETE PAST DUALSHOCK IS CASUAL WIIMOTE IS A GAMING WONDER

FACTUAL

IAmNotWill

#24

IAmNotWill said:

I don't get what they are saying... since the wii and the 360 are outselling the PS3 in america.

Popyman

#25

Popyman said:

I'm sorry, Sony, the avredge Jo doesn't have a closet that can fit the whole family. It'll fit a PS3 and one guy though!

SmaMan

#26

SmaMan said:

Sony needs to shut up until they start advertising a few different games than the ones they've been advertising since launch. Seriously, go turn on a TV and when a PS3 commercial comes on what do you see? That Ratchet and Clank game, that God of War clone, Resistance, and then movies that you can watch without the $499 US dollar paperweight.

One exception to this is maybe Little Big Planet, as it's snuck into a few of their commercials, but come on! It's been 3 years Sony! What, do you not have any more actual good exclusives to show us?
... I guess not.

LoopyLuigi

#27

LoopyLuigi said:

Let's see, Nin made $4.77 BILLION in 2008, while sony lost $3 BILLION on the PS3 resulting in their first ever corporate wide loss of $1.1 BILLION.
Dear Sony: Your mouth's writing checks your business can't cash.

hobbes

#28

hobbes said:

Heh... My room mate has all three current gen systems and a PC that is capable of gaming. I think his usage goes along the lines of Wii, PC, 360, PS3 and at the point the PS3 is mainly only used when we all get back from the bars and want to play Rock Band.

Mike1

#29

Mike1 said:

Let's see, I own a Wii which is in my bedroom and I don't own a PS3 (and never will either). I would never want to support an arrogant company like Sony. The PS3 is a pile of crap, and it's way too expensive as well.

wiiboy101

#30

wiiboy101 said:

d-pad evolved to analog analog evolved to 3d motion

shoulder buttons /rumble paks/dual screens

every single evolutionary leap in D'game in the gaming industry / culture was NINTENDO

PS3 AND PSP ARE OBSOLETE

SONY MY PORTABLE CD PLAYER HAD A DISC 12 YEARS AGO

SONY MY HANDHELD GAMING DEVICE HAD A SINGLE NON TOUCH SCREEN AND NOBS 20 YEARS AGO

THE GAMEBOY

lol

WiiGuy

#31

WiiGuy said:

I've got a PS3 and a Wii, The PS3 is my racing and shooter console....and the Wii is my Nintendo games

theblackdragonAdmin

#32

theblackdragon said:

so Sony's strategy to win the console wars now is to send all the rabid Wii fanboys/girls into fits of rage and/or wild capslocking until they eventually stroke out or have themselves an aneurysm? i don't get it.

KDR_11k

#33

KDR_11k said:

Sony owns the living room... of single males. Married couples won't want to have the gaming system block the TV unless it's the gaming system the whole family uses, the hardcore gaming systems get locked into gaming rooms where the one person who cares about them plays them. Well, unless the PS3 wasn't bought for playing games on but watching movies.

I wonder when we'll see Sony's equivalent to Johnny Turbo, proclaiming that the PS3 had motion controls before the Wii.

J_K

#34

J_K said:

I'm fed up with higher-ups acting like children in the gaming media as you just don't see it all across the board elsewhere. It's stuff like this along with the standard media fanboy bias who can't be fair in reviews and stories that keeps the entire gaming media/industy looking like a damn daycare.

Fact is I have a Wii since launch, and I've had a PS3 since I got it for $100 with Circuit City's death in February. It may be a sad testament to things, but I think I may have (outside of some heavy wii sports time early on) nearly equal time on the two. The Wii has had some huge let downs with Mario Kart and Smash, and their other stuff before was good, and outside that third party has fairly sucked giving me dry spells. Perhaps it's catch-up time or not but I've had a lot more time on the PS3 with the fewer games I have on it this year than the Wii of which I haven't had one good game come along. All those big titles outside Deadly Creatures have fairly well sucked it up or been so niche you just have to be in that zone to care. Wii will turn around later this year starting a bit in May with Punchout and Klonoa.

The_Fox

#35

The_Fox said:

To all those whom are upset about what was said, allow me to point something out: one of these people was the Senior Vice President of Marketing at Sony Computer Entertainment America. It's his job to be full of BS. Of course he's going to make non founded statements and spin things to make Sony look better. Every company does it, no matter what industry they're in.

Stuffgamer1

#36

Stuffgamer1 said:

More than one comment about gaming in a closet...are you all being sarcastic, or do you actually not realize that the Sony guy meant that people buy Wii's and put them in storage in the closet instead of actually wanting to play them?

I'm surprised at the level of Sony hate that's been brought out here. Yes, the PS3 has its problems. So does the 360, and the Wii, for that matter. Personally, I have all three, but I definitely like my 360 the LEAST. I use both my Wii and PS3 quite a lot lately, though I admit that the PS3 has been getting more movie time than game time (has to do with me burning out on Trophy hoarding and wanting to get away from the temptation for a while with some good old Nintendo). All three of those systems are in my bedroom, so in my house, the SNES rules the living room! :D

Segfault

#37

Segfault said:

I think a lot of you fail to realize that they're not just talking about the PS3 here. Sony makes a lot of other home entertainment products, such as televisions (I bet some of you fanboys even play your precious Wiis on sony TVs, and use microsoft windows when you get on your computer) stereo systems, etc.

Its not a bash on your hardware, which is actually miles behind both the PS3 and 360 in terms of hardware, so stop getting butt hurt about it

KDR_11k

#38

KDR_11k said:

Well, if the gaming division wants to brag about the success of the non-gaming divisions, sure... aren't those divisions running up massive losses?

Pikamander2

#40

Pikamander2 said:

"The fact that there are probably more Wii consoles under TV sets in the world than there are PS3s and 360s combined is seemingly lost on these two"

According to the Wii, XB360, and PS3 articles on Wikipedia, the Wii has sold fewer (<1 million) units than the two other consoles combined.

AVahne

#41

AVahne said:

My Wii owns the livingroom,the only thing that is Sony and lives in my living room is a 10+ years old stereo system

Viral

#42

Viral said:

I'm actually laughing still about reading that quote....good times...idiots at Sony...

Kid_A

#43

Kid_A said:

Oh yeah Sony is waaaay better. Better graphics, better online....let's see....better....graphics? The Wii is changing the way we think about games. The only thing the PS3 is doing is changing the way we think about...graphics? I don't know. Seriously, the ps3 is a pretty worthless machine. You pay $300 more for what? A blu-ray player. Who cares about those things? The Wii and the 360 (and of course the DS) are the only consoles that really matter. Sony has Metal Gear and LittleBigPlanet--both great games, but that's really all they have.

Sorry, I just wish that people would give the Wii a little more respect. Americans (not including me :p) simply can't take things seriously if they don't have the best graphics around. How sad.

WolfRamHeart

#44

WolfRamHeart said:

Poor Sony. I actually feel kind of sorry for them. I guess they have to resort to these kind of comments since they are no longer on top anymore. I do own a PS3, an XBOX 360, and a Wii and each system has it's strengths and weaknesses. I will admit that I feel I paid way too much for my PS3 and it hasn't proven it's worth yet. Although, my 360 is much worse as it has fallen victim to the red-rings-of-death 3 times already and is acting up AGAIN! I play my Wii the most out of all three systems. I wish there were more Wii games for it but there is some good stuff on the horizon and the Virtual Console and WiiWare games definently keep me entertained at a price that was well worth it! I remember Sony used to be the king of the Japanese RPG and now that honor goes to the DS and now even Microsoft is stealing some of that thunder! Once we see a Shin Megami Tensei game on the 360 instead of the PS3 then Sony will REALLY be in trouble!

Objection

#45

Objection said:

This is one of those quotes they try to slide in so things somehow manage to turn around they can say "see, I knew it would be like this. See what I said? I'm amazing!" But yes, it's as quotable as "you betcha!" last year here in the US.

Marvelousmoo

#46

Marvelousmoo said:

Well there is one thing that Sony desrtoys the Wii at and that is RPGs. Lets fight back by making more RPGs.

vherub

#47

vherub said:

the closet? Is Jack trolling forums engaging in flame wars? Because that's about the only place such a line would be aggressive and quotable.

Token_Girl

#48

Token_Girl said:

Too bad for Sony wii owns more closets than ps3 owns living rooms. It will be interesting to see what happens next gen. Will they innovate like nintendo did when gamecube was last or will they not offer anything that effectively convinces people to buy their new console them and go the way of the dreamcast? Gc/Wii vs. Saturn/Dreamcast showed that after you've been in last place you need to offer something that really stands out for people to reinvest in your brand. IMHO.

SwerdMurd

#49

SwerdMurd said:

I must say I agree with this quote to a degree...

Seriously, Wii, give me some reasons to turn you back on. I play my PS3 way more than my Wii...I'm just burnt out on virtual console games, and Nintendo refuses to satiate my downloadable-game appetite. Still, there are few ways to look more desperate. When you're widely regarded, internationally, as 3rd place out of 3, talking crap about the number one does little but solidify the public's view.

But yes. I must say, my Wii is an afterthought, and my PS3 is my go-to console at the moment...PSP however, had Crisis Core...and the FFT remake.........yup, been in my closet ever since.

StarDust4Ever

#50

StarDust4Ever said:

I keep my Wii in the Living room under the HD TV, and my other Nintendo consoles (Game Cube, N64, SNES, and NES) in my bedroom underneath the old analog TV. I use a composite A/V input selector to toggle the four systems.

Oh, and by the way, my bedroom is the only logical place for the NES seeing as how the Zapper won't work on LCD Television sets :P

No PS3s or X-Boxes at my house either, LOL :D

get2sammybAdmin

#51

get2sammyb said:

"i wouldnt own a slow loading bug fest loud fanned 3 generation out of date pobsolete control pad console if you payed me to own it and gave me the games free"

Oh good lord! "Loud fanned"? - you've never played a PS3 have you dear?

PiratePete

#52

PiratePete said:

I just got my 360 a few days ago (an Elite too!) so currently its in 1st, but the Wii's still great. PS3's good, but overpriced.

Lotice-Paladin

#53

Lotice-Paladin said:

Did he mean Microsoft Office? The program we all use on the computers and not on the TVs?

Sony owns a living room? Well if that isn't a blatently obvious statement I don't know what is! :D Where else can they use their products?

As for the Wii has the closet statement, it's funny when most people's closets/cupboards are either filled with other crap or food to even state the Wii belongs there. This is just Sony being jealous that they're PS3's aren't cluttering up the closet instead isn't it?

I have all three consoles (recently). They're all good but talk like this from Sony is just mind games, you see football managers/competitors use it all the time but occassionally it comes from the one in front sometimes. :)

@GullWing: Don't waste your anger. It's all to get the competition's morale down and enthusiasm. SEGA did this and looked what happened to them? If Sony or Microsoft didn't do this then it'd be a boring business world.

noname875

#54

noname875 said:

OK, Sony has gone too far in stupidity. stupider then stealing the motion sensing on the wii (Yet they still failed.)
@Kid_A: i do think graphics are important at least a little (So games dont still look like the nes did) but i agree that controls are better.
@Golgo: True...

NeoNight

#57

NeoNight said:

Better yet they should say sony owns the store shelf! Since not to many people picking up the system! lol

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