News Article

Recently Departed Official Nintendo Magazine Editor Chandra Nair Turns Up At Nintendo UK

Posted by Damien McFerran

Another journalist powers up

There have been some dramatic changes in the editorial team at Future Publishing's Official Nintendo Magazine recently, with Editor-In-Chief Chandra Nair stepping down and Matthew Castle taking his place at the helm.

Nair has finally broken the silence regarding his new position on Twitter:

The former ONM bigwig — now employed as Marketing Manager at Nintendo UK — joins a long list of former journalists working for the Japanese gaming giant. Some of you may recall a fine fellow by the name of James Newton who used to work around these parts but now sits behind a marble desk sipping cocktails and consuming copious amounts of caviar within the offices of Nintendo of Europe (that's how we like to picture him, anyway).

Nair began his career at Paragon Publishing in 2001 before joining Future to help relaunch ONM five years later. In 2008 he left to join UK software publisher System 3 as Brand Manager, but would eventually rejoin Future in 2012 to oversee all of the company's Nintendo projects and give ONM another facelift to coincide with the arrival of the Wii U.

Everyone at Nintendo Life wishes Nair success in his new role.

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User Comments (37)

deusy

#1

deusy said:

His stuff was in the Australian magazine. Before it got cancelled at the start of the year.

RupeeClock

#2

RupeeClock said:

Sorry, having a little hard time getting over that ridiculous photo pose.

Good for him though.

edhe

#3

edhe said:

I've only read two issues of ONM in my life (thanks to my subscription being transferred over when Future cruelly shut down Nintendo Gamer), and I've got to say, looking at the editors page, my first impression was "who's this guy - some sort of male model?" He was posing in a manner not too dissimilar to the one in the article, but with a Derek Zoolander poker face.

I wasn't aware he was so instrumental in changing up ONM - I'm not qualified to say whether it was for the better or not - the last time I'd bought the magazine was literally in the 90's, but I'm glad he's going on to greater things.

I'm also very glad that Matthew Castle gets the helm at the magazine - he's always come across as a nice guy, and his time at Nintendo Gamer made the magazine a very enjoyable read for me.

MJKOP

#4

MJKOP said:

I subscribe to ONM, Chandra is great I wish him well great for him! And hopefully Nintendo too

edhe

#5

edhe said:

I should also say, I was devastated when Nintendo Gamer was shut down, and that may have coloured my initial impression of ONM. I can't really offer an opinion on how good the magazine was under him, but I'm glad his hard work has rewarded him with a prestigious job like this.

Dyl_73

#6

Dyl_73 said:

Good luck to him. I used to get ONM and it went downhill when he left the first time. Then it got good again when he returned. He should do well... even if he does look daft.

PvtOttobot

#7

PvtOttobot said:

I really love ONM, I'm subscribed and have been for the past 3 years! I think Chandra really changed it for the better, but I never saw THIS coming D:

AJWolfTill

#8

AJWolfTill said:

I actually applied for the position which opened up as a result of his departure! Fingers crossed XD

tom_q

#11

tom_q said:

I still have some issues of Nintendo Magazine System lying around, that is the only relevant thing I have to say about this.

Lord

#12

Lord said:

Well can't say I've ever rated Nintendo magazine under his reign, so not sure how anyone with zero marketing skills would get a job like that at nintendo, unless they plan to continue with thier zero marketing policy.

WitchSugoi

#13

WitchSugoi said:

Kind of weird an Editor went into Marketing... unless there's some correlation I'm missing or perhaps he was studying in the field? Anyway, congrats to him and may he find success within his new position.

MrGawain

#14

MrGawain said:

I wouldn't just congratulate Nair, I'd congratulate Nintendo as well. They've picked someone who has heard what their UK fan base has saying.

Now all they have to do is to listen to him and make a few changes in the marketing department.

Pj1

#16

Pj1 said:

I am pleased Matthew Castle is the new editor of ONM and that Nair has ended up at Nintendo, Good for him. I really liked Nintendo Gamer and it was sad when it closed down, I preferred it to ONM some times they covered some great retro stuff and those DVD's that used to come with the magazine I still have them. They used to give away game guide books too! Going back to ONM they took the franchise over from when the magazine was called Nintendo Magazine system or whatever it was called. They tidied it up and made it more appealing to older readers, I hope Mr Castle brings back some elements of Nintendo Gamer like the retro games sections and oh the page that featured Nintendo stuff around the World..... To any Nintendo Life readers who used to read Nintendo Gamer ( or N-gamer) you guys know what I am talking about.

smikey

#17

smikey said:

I loved Chandra and he was more often than not the only writer at ONM who's reviews made sense and who I agreed with (at least 90% of the time)
So much will I miss his presence in fact now he's gone I've given up on buying the mag anymore while the other staff (in particular Matthew castle) have different skills / views I just have better things to spend my money on than something I'll disagree with all the time.
For instance mid last year one reviewer marked down a game for being too easy and no challenge the in the same mag marked down luigi u for being too hard and too challenging can't have it both ways!
zen pinball was marked down for how you have to buy it which was nearly the whole review which barely mentioned the game or the game play other than to say it's great (so great they didn't really talk about it)
While I wish ONM well in future they have lost nearly all appeal to me but it's good to hear Chandra has gone on to good things he genuinely does love Nintendo

triforcepower73

#18

triforcepower73 said:

I'm glad they're doing these kinds of things with former journalists. Hopefully their marketing will steadily improve.

Jazzer94

#20

Jazzer94 said:

Chandra really brought the magazine back from the brink and made it awesome again so for me at least he will be missed.

unrandomsam

#21

unrandomsam said:

Shows absolutely 100% that they are marketing agents not journalists.

(The other magazine was better I think but it was axed by Future Publishing).

Two different goals one to inform the public of the truth another to deliberately deceive in the name of marketing.

JuleyJules

#22

JuleyJules said:

As marketing manager hopefully he knows how to get the word out for Wii U. With his experience as editor of a magazine he know very well what needs to be done! Let's hope it's the start of good things for the UK and Europe as big games are released!

HaNks

#24

HaNks said:

@unrandomsam "Shows absolutely 100% that they are marketing agents not journalists." yup you certainly don't read ONM for 'fair and balanced' views about nintendo. to be fair it's quite overt that they're about about fan service and promoting the brand.

NL is better, but you're ultimately still getting an empathetic, fan-centred viewpoint. not that that's a terrible thing, on the contrary. there's a big market for it, both in terms of readers and nintendo as advertisers.

GamerZack87

#25

GamerZack87 said:

Ah yes, James Newton... (Imagines him playing the latest games BEFORE their release date) :)

It's nice to see individuals in the gaming industry moving up to newer and better things. Best of luck to you, Chandra Nair. B-)

(That name...it reminds me so much of a certain character from Magic: The Gathering...)

rdenton85

#28

rdenton85 said:

Awesome news. Nintendo Official Magazine was a complete joke by the end. I liked it as it was the first mag I was really into but the problems were obvious. Official Nintendo Mag with Chandra in charge, gave some real credibility back.

Best of luck.

Picola

#29

Picola said:

I read onm every month, but ngamer was better. Matthew should do a good job, he has a v distinctive writing style. Nrevolution was even better tho...

HouseofBees

#31

HouseofBees said:

Good for Chandra. Always thought NGamer and its predecessors were better than the offical one - more honest, more incisive and crucially, funnier, and the rejig didn't change that. Still, good for Matthew as well - always been a fan of his writing.

Tender_Cutlet

#32

Tender_Cutlet said:

Subscribed for ONM for about two or three years during the early Wii era and the magazine did a barrel role after he left the first time. Good luck to him. What will ONM ever do with the monthly print space dedicated to his modelling portfolio? Nintendo better start making more games!

kamifox1

#33

kamifox1 said:

omg don't do that! I really liked Chandra when he was in ONM and when I read the heading, I saw "departed" and instantly thought he'd died! Thanks for the heart attack! (In case it's not obvious, I'm not really angry, just over-exaggerating) He really does deserve that job though, good for him!

ThumperUK

#34

ThumperUK said:

Wow, Nintendo are going to have a Marketing Manager (I know they've had one before, but that one seemed allergic to advertising). Shame they have given the job to a journalist/mag editor rather than someone who is an expert in marketing? Methinks somehow Nintendo yet again hasn't quite understood what is required of a marketing role.

LinkVsGanon

#35

LinkVsGanon said:

i have the ONM since the turok 2 magazine,way back in '98 till now.
its not the best nintendo magazine ever,my favorite is the legendary N64 magazine

Henmii

#37

Henmii said:

When I first read "departed" I thought he was dead! That's luckily not the case!

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