News Article

Nintendo of America Hires Scott Moffitt as New Executive VP

Posted by James Newton

Everyone, welcome the new guy

After Cammie Dunaway's departure from Nintendo in late 2010, Reggie Fils-Aime stood in as Executive Vice President of Sales and Marketing, but now he can step aside as Nintendo of America has announced Cammie's successor: Scott Moffitt.

Moffitt comes from a successful sales background, having worked on Dial soap, Right Guard deodorant, Mountain Dew Code Red and AMP Energy Drink, which might just make him the most qualified person in the world to sell to gamers.

Expect to see Moffitt have his very own "Balance Board moment" at E3 in four weeks' time.

NINTENDO OF AMERICA HIRES NEW EXECUTIVE VP OF SALES & MARKETING

Scott Moffitt to Drive Continued Growth for Nintendo Hardware and Software Brands

REDMOND, Wash., May 9, 2011 - Nintendo of America is pleased to announce the hiring of a new executive vice president of Sales & Marketing. Effective May 9, Scott Moffitt will assume responsibility for sales and marketing activities for Nintendo throughout North America. Moffitt will work from Nintendo's office in Redwood City, Calif., and report to Nintendo of America President Reggie Fils-Aime.

Moffitt comes to Nintendo from Henkel Consumer Goods, where he oversaw North American operations for leading personal-care brands such as Dial, Right Guard, Tone and Pure & Natural. During his five years as senior vice president and general manager for the Personal Care division, he orchestrated an overhaul of the flagship Dial and Right Guard brands.

"Scott Moffitt makes a marvelous addition to the Nintendo team," Fils-Aime said. "His expertise in driving growth will be a terrific asset as we build momentum for the Nintendo 3DS system and continue to reach new audiences for the Wii console."

"Nintendo is a brand unlike any other," Moffitt said. "I look forward to helping shape the company's future for all kinds of players."

Moffitt's 20-plus years of leadership and marketing experience also include a formidable stint at PepsiCo, where he helped grow and revitalize the SoBe portfolio of brands and spearheaded the launch of Mountain Dew Code Red and AMP Energy Drink. As a marketing director and manager, he also oversaw product development and repositioning efforts for an array of top beverage brands, including Mountain Dew, Sierra Mist, Aquafina and Mug Old Fashioned Root Beer.

Moffitt holds a bachelor's degree in finance from Arizona State University and an MBA from Northwestern University's Kellogg School of Management.

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User Comments (35)

Oregano

#2

Oregano said:

Will he be at E3? He needs to make some of his own memes, it's a rite of passage.

bezerker99

#3

bezerker99 said:

anyone who worked for Mountain Dew can work for my beloved Nintendo. wooot! welcome newbie!!!

Robo-goose

#6

Robo-goose said:

Welcome to the team, Scott.
I wonder if his balance board moment will be about a game called
"Wii Need Mo-ffitt People"! Oh ho ho!

MeloMan

#7

MeloMan said:

IT'S MOFFITT TIME!!!
That silhouette reminds me of Howard Rollins... don't ask me where that came from >> <<

EDIT: Henry Rollins i.e. :D

jerryo

#8

jerryo said:

it doesn't make a difference to me, i already bought it and i only want to see games. let's hope it will make a difference for nintendo.

Ryno

#11

Ryno said:

"Moffitt comes from a successful sales background, having worked on Dial soap, Right Guard deodorant, Mountain Dew Code Red and AMP Energy Drink..."

"where he (Moffitt) helped grow and revitalize the SoBe portfolio of brands and spearheaded the launch of Mountain Dew Code Red and AMP Energy Drink. ... he (Mofitt) also oversaw product development and repositioning efforts for an array of top beverage brands, including Mountain Dew, Sierra Mist, Aquafina and Mug Old Fashioned Root Beer."

Wow this guy is amazing. He has managed to not interest me at all in any of those products!

Knux

#12

Knux said:

I predict Moffitt will market Sexy Tingle Poker: Vitality Sensor Edition.

Kriedler

#14

Kriedler said:

I really hope he gets more face time than Reggie (and is a better speaker to boot). Reggie has been saying some pretty stupid stuff lately :P

Noire

#16

Noire said:

Good luck ... person who's name I already forgot. looks up

Good luck Scott Moppitt.

Rapadash6

#18

Rapadash6 said:

Meh, who cares. Just a corporate drone to pretend like he cares about what he's trying to sell you when the truth is he's just trying to pad out his resume. Nothing to see here folks!

NintyMan

#21

NintyMan said:

Sounds like a great cronie for Reggie. He'll certainly bring a lot of energy into the business, especially since he apparently worked for one of my favorite soft drinks, Mountain Dew.

WaveWarlock

#23

WaveWarlock said:

Cammie was a goofy rooster demon from Soccer mom hell.
There's no possible way imaginable that this could get any worse.

StarDust4Ever

#28

StarDust4Ever said:

It's about dang time they kicked Reggie out. That man has had to retract his statements well too many times... :P

James

#32

James said:

Don't worry guys: Reggie is still President of Nintendo of America. The sky is not falling.

Capt_N

#33

Capt_N said:

Henkel makes special non-metallic deodorant, b/c there is a growing link between aluminum that gets into the blood stream via deodorant, & metallic rub-off from cheap cooking pans, & Alzheimer's disease.

But I agree w/ Rapadash6, this guy will probably leave Nintendo on his own accord, in a good 4 years.

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