Nintendo of America Hires Scott Moffitt as New Executive VP

Everyone, welcome the new guy

After Cammie Dunaway's departure from Nintendo in late 2010, Reggie Fils-Aime stood in as Executive Vice President of Sales and Marketing, but now he can step aside as Nintendo of America has announced Cammie's successor: Scott Moffitt.

Moffitt comes from a successful sales background, having worked on Dial soap, Right Guard deodorant, Mountain Dew Code Red and AMP Energy Drink, which might just make him the most qualified person in the world to sell to gamers.

Expect to see Moffitt have his very own "Balance Board moment" at E3 in four weeks' time.


Scott Moffitt to Drive Continued Growth for Nintendo Hardware and Software Brands

REDMOND, Wash., May 9, 2011 - Nintendo of America is pleased to announce the hiring of a new executive vice president of Sales & Marketing. Effective May 9, Scott Moffitt will assume responsibility for sales and marketing activities for Nintendo throughout North America. Moffitt will work from Nintendo's office in Redwood City, Calif., and report to Nintendo of America President Reggie Fils-Aime.

Moffitt comes to Nintendo from Henkel Consumer Goods, where he oversaw North American operations for leading personal-care brands such as Dial, Right Guard, Tone and Pure & Natural. During his five years as senior vice president and general manager for the Personal Care division, he orchestrated an overhaul of the flagship Dial and Right Guard brands.

"Scott Moffitt makes a marvelous addition to the Nintendo team," Fils-Aime said. "His expertise in driving growth will be a terrific asset as we build momentum for the Nintendo 3DS system and continue to reach new audiences for the Wii console."

"Nintendo is a brand unlike any other," Moffitt said. "I look forward to helping shape the company's future for all kinds of players."

Moffitt's 20-plus years of leadership and marketing experience also include a formidable stint at PepsiCo, where he helped grow and revitalize the SoBe portfolio of brands and spearheaded the launch of Mountain Dew Code Red and AMP Energy Drink. As a marketing director and manager, he also oversaw product development and repositioning efforts for an array of top beverage brands, including Mountain Dew, Sierra Mist, Aquafina and Mug Old Fashioned Root Beer.

Moffitt holds a bachelor's degree in finance from Arizona State University and an MBA from Northwestern University's Kellogg School of Management.

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