As you are no doubt aware, a current trend that's gone viral is to complete an Ice Bucket Challenge to raise awareness and money for ALS — amyotrophic lateral sclerosis, commonly known as Lou Gehrig's disease. The idea is that you douse yourself in cold water and nominate three others to do the same, donate to charity or perhaps both; Nintendo of America's Reggie Fils-Aime, notably, was challenged by Microsoft's Phil Spencer.

Fils-Aime promised that he'd step up to the challenge and take it further, and Nintendo has now released footage that fulfils that pledge. The Nintendo of America President is joined by other senior management figures of NoA, Mario and plenty of onlookers as they're all dunked with rather cold water. It's a great effort, and naturally the main man is the big finale.

You can see it below, so let us know what you think.