News Article

Reggie Fils-Aime and Co. Take On The ALS Ice Bucket Challenge

Posted by Thomas Whitehead

Pretty cool, Reggie

As you are no doubt aware, a current trend that's gone viral is to complete an Ice Bucket Challenge to raise awareness and money for ALS — amyotrophic lateral sclerosis, commonly known as Lou Gehrig's disease. The idea is that you douse yourself in cold water and nominate three others to do the same, donate to charity or perhaps both; Nintendo of America's Reggie Fils-Aime, notably, was challenged by Microsoft's Phil Spencer.

Fils-Aime promised that he'd step up to the challenge and take it further, and Nintendo has now released footage that fulfils that pledge. The Nintendo of America President is joined by other senior management figures of NoA, Mario and plenty of onlookers as they're all dunked with rather cold water. It's a great effort, and naturally the main man is the big finale.

You can see it below, so let us know what you think.

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User Comments (48)



Silent said:

Someone has to make 1:30 into a GIF. This is a moment for the ages.

Also, The Bucket was too small.



Smitherenez said:

Good to see them doing this, even though I am getting sick of seeing everyone doing it.



Discipledoctor said:

I enjoyed watching this. It really seemed like they were having fun as a team.




TheJebou said:

"Such a waste of water! Think about Africa!!". <- I would say that if I was completely ignorant



Kaze_Memaryu said:

I only care about one thing: did they still donate? Because if not, it's a pretty pathetic attention grab.



Josaku said:

I think this is really cool. The gave everyone at NOW the opportunity to donate and everyone who donmated got a raffelticket to dump Ice cold water on one of their bosses ^^ simply genius ^^



Kurtz said:

i wish the corporate world would get behind punch yourself in the face for kidney failure



Iggly said:

@Kaze_Memaryu Unless Reggie was lying in the video, they had their employees donate for this cause and were given a raffle ticket so they can have a chance to dump the ice bucket on Reggie and the others.



reali-tglitch said:

Considering only 7.7% of the proceeds from this campaign actually get donated to research, it is complete BS. Better to not use water and donate to, instead.



rjejr said:

I have more respect for Reggie now just b/c he was wearing a T-shirt. Bonus points for NY. He seemed like a real person, it was nice.



Phle said:

Yes! His body was ready as we already expected. Great to finally get it confirmed! Go ReggieIce!



Pod said:

After ten years with Nintendo, his body's never been more ready.



TheLobster said:

Great video!

I'm not sick of ice bucket videos, but I am sick of people complaining about them. I knew when I came in here I would read comments about how it was a waste of water or how the ALS charity doesn't use their money wisely. I don't think that's the point. I think the point is people are trying to do a good thing and help out others. If you don't think that ALS is a good cause, donate to a different one. If you don't think that dumping water is a good idea, don't do it. But please stop complaining about the rest of us who are just enjoying our summer full of idiots dumping cold water on themselves, present idiot included.



ryanator008 said:

The ice bucket challenge is a very bad thing when you think about it. It causes everyone to donate all their money ALS and makes other charities starve as a result.



SageWaterDragon said:

@ryanator008 That's not how money works. People choose where to allocate it - and most don't go for charities. This increases the exposure of one, it doesn't decrease the exposure of others.



bngrybt said:

People need to stop complaining about the Ice Bucket Challenge. It's a worthy cause. Sure, there are other diseases that are better known and affect for people, but don't blame ALS for that. It's a horrible disease that normally flies under the radar. They have been running a successful campaign and that is good for them. The money they have received will fund them for a great number of years, and that's a very good thing. Most people will donate to higher profile diseases like cancer multiple times in their lifetime. I'm willing to bet that this is the first, and probably last time that a lot of people will donate to ALS. In 6 months this challenge will be pretty much forgotten. Don't knock a good thing just to be a buzzkill. Enjoy the silly vids while they last, and be glad that the money is actually helping people who are suffering and their families.



ryanator008 said:

Rich people and big corporations normally have a set amount to donate to charity (all for publicity of course). If they think they can get on the news for donating to ALS, they will, and all the other charities suffer.

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