Despite the fact that the launch of Super Mario 3D World in Japan posted sales figures not quite on par with expectations, it seems the console is gaining traction as a go-to gift this holiday season. In addition to opinions beginning to emerge that Wii U could be a big winner among video game systems in terms of holiday sales, Nintendo's GamePad-driven console has been named the third best overall toy for kids in a notable online contest for the best Black Friday and Cyber Week products; it was also third in the console category behind PS4 and Xbox One.
Cyber Week Awards is a consumerist site that tracks the best deals on many different types of products, and bestows awards based on both item demand and best available deals for the product. Wii U placed third in the toys category behind Rainbow Loom, a popular toy bracelet, and Lego Building Blocks. Rather than being limited to just games, the award is impressive because it takes into account the entire spectrum of toys available for the 2013 holiday season. Disney Infinity and Skylanders Swap Force also appeared in this category, but placed in the "honorable mentions" list.
Wii U naysayers have been suggesting an inevitable demise for nearly a year now, yet Nintendo's home console appears to be carving out a moderate but devoted niche market with the release of grade-A first-party fare like Pikmin 3 and The Wonderful 101. Nintendo also heeded calls from gamers who expressed concern over the small number of games for the system, streamlining the process by which low-budget developers can design and release new titles. Like the 3DS before it, Nintendo's Wii U faces an uphill climb this winter, but if the fates of the handheld are any indication it may be igniting a quiet revolution come 2014.