Nintendo Is Holding Back Wii U Titles To Maintain Momentum Into 2013
Posted by Damien McFerran
"We realize the biggest challenge is to make sure that Wii U sells well even in the next year"
Talking in an investor's Q&A, Nintendo President and CEO Satoru Iwata has revealed that the company has intentionally held back certain Wii U launch titles to ensure that sales remain robust well into 2013.
If you look at how pre-orders are doing at the moment, it is not an exaggeration to say that Wii U is sure to sell well in this holiday season, as many of you are probably thinking. But we realize the biggest challenge is to make sure that Wii U sells well even in the next year after the holiday season, and we are working on that too.
Nintendo tends to release too many titles at the launch of a hardware system and as a result suffers a drop in new games for quite some time after launch, and for the Wii U launch, we are being very careful not to let it happen. Fortunately, third-party publishers overseas are launching many titles for us this time, and we were able to push back the release of some of the titles that we had originally intended to release as launch titles until next year.
It's a curious approach, and one that has the potential to backfire - especially if certain gamers know that they're being made to wait unnecessarily for games they wanted to play during the holiday season. However, the method behind the madness is clear; Nintendo wants to avoid the barren patch which impacted the 3DS so badly when it launched a while back, and maintain a steady stream of quality software to keep the tills ticking over.
A wise move, or a foolish one? Should Nintendo have revealed this, even to investors? As always, you can let us know what you think by leaving a comment.