Particularly during the last several years, Nintendo has been defined as a company that's been intent on making the experience of video games as accessible as possible. For example, the Touch! Generations initiative on the Nintendo DS was aimed at roping in people of all ages and getting them interested in playing DS games. The Wii was another great example of this strategy paying off, as people of varying types and demographics found something that appealed to them. In more recent times, however, this focus has been showing diminishing returns, so it seems that Nintendo is intent on revising its strategy.
As some of you may be aware, Nintendo's 76th Annual Shareholder Meeting recently took place in Japan. Ultimately, it seemed to have mostly covered things that have previously been announced or referred to, but there was one interesting tidbit pertaining to the overall corporate strategy. The company will now be shifting focus from trying to get as many people playing games as possible, to trying to expose more people to Nintendo IP. This is something that's been becoming increasingly more evident through talks of future theme park and movie projects – along with that awesome line of Nintendo-inspired Vans – but it's interesting to see that there's a much more dedicated effort on this front.
What do you think? Is this a good decision on Nintendo's part? Do you think it will be more effective in the long run? Share your thoughts in the comments below.