Nintendo is a smart cookie when it comes to milking franchises. Its products, services, and software regularly offer the perfect balance of new and old. The latest example of this is Wii Sports Club – a digital remake of the original Wii Sports in HD, with online play and Miiverse functionality joining MotionPlus controls.
Realising the importance of reaching out to as many consumers as possible, Nintendo president Satoru Iwata has used a financial briefing Q & A to speak about the possibility of a packaged physical version of Wii Sports Club, while explaining the decision to do the download route.
For these titles, if we take the ordinary approach of selling the packaged software, the software might not reach its full sales potential, and even when we are able to create something interesting, the games often can just fade away without being noticed by consumers. When we offer our consumers such new play experiences exclusively in a digital format, we intend to have wide flexibility in terms of their prices and ways to market them. With this in mind, as for the software you just mentioned, namely, “Darumeshi Sports Shop,” “Wii Sports Club” and “Pokémon Bank,” we are challenging ourselves with new pricing and sales endeavors. We are hopeful that a wider range of consumers will appreciate these unprecedented offers. Specifically concerning “Wii Sports Club,” we understand that there will be players who will play it almost every day just as they did with its predecessor, “Wii Sports,” while others will only play it when friends visit their home. We are now trying to increase the software’s sales potential by offering two different options for the people who will play it occasionally and those who will play it frequently. I do not deny the possibility that “Wii Sports Club” may become packaged software in the future. However, for the future of Wii U, we have prioritized releasing tennis and bowling by the end of this year.
Iwata believes a digital and physical version of Wii Sports Club could increase overall sales potential, and serve a variety of Wii U users. For now, Nintendo’s current priority is to release HD Bowling and Tennis for the digital version of Wii Sports Club before the end of 2013.
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