News Article

Nintendo States Its Wii U Case With a Holiday Infographic

Posted by Thomas Whitehead

TVii is still a thing in North America, remember

The Thanksgiving / Black Friday shopping weekend is upon us; the latter is a term becoming increasingly familiar to consumers outside of North America, while it's a big deal in the U.S. in particular. It kicks off the most valuable shopping period of the year, in which Nintendo is hoping to boost profits on 3DS and Wii U sales; selling the latter is particularly vital, especially with new competition from Microsoft and Sony.

Nintendo has been upping its advertising output in recent weeks and is lining up some official Thanksgiving deals, yet the campaign perhaps still needed a certain pizazz that can only be delivered through one medium — the infographic.

We jest — sort of — though these can be useful for spreading the word, especially if they get spread around the web or find themselves on posters. With that undoubtedly in mind Nintendo of America has produced a festive-themed example to advocate the Wii U's charms and explain why it's the "Best Choice This Holiday Season". Perhaps suitable for the target audience is the emphasis on TVii and the GamePad as a TV remote — TVii still isn't available in Europe, sadly — countering the strong focus on similar services for the Xbox One. Backward compatibility also has its own text box, a feature missing on the One and PS4 at launch.

Check it out below — are you happy with this pitch?

From the web

User Comments (66)



LunaticPandora said:

Personally I wish they'd stop pushing NSMBU so hard and advertise more recent exclusives that need more recognition.



Warruz said:

I just feel it doesnt go far enough like most of Nintendo's marketing efforts.



ericwithcheese2 said:

@LunaticPandora They aren't really pushing NSMBU as much as just advertising it as coming with the system. I think it's a pack-in that will convince a lot of parents to buy the system, and they should highlight it.

I do think they needed to show box cover art for the other titles they mentioned to highlight them as well instead of just plain text.



ultraraichu said:

They forgot to put in that the GamePad have a built-in mic and camera and a app call Wii U Chat that you can use to video chat with people on your friend list, or simply " Video chat with friends on Wii U Chat".

I like my TVii but I would love it when it comes out with that DVR feature. Just a side thought.



ThomasBW84 said:

@Zach Fair enough As a European, to me it's just a button that brings up an error message. Marvellous!



bugaham said:

I just don't think this'll help with uninformed consumers.. Are most people going to understand that the Wii U is something entirely different, and not just a controller with a screen to play on when the TV is in use?



Socar said:

Show more images of 3D world and Legends and stuff. Show more of Lost World etc etc.......



MeddlingIdiot said:

I think this is probably Nintendo's most focused infographic to date. The difference between Wii and Wii U info sheet didn't really make a big deal out of 'Off-screen play', nor did it make much of MiiVerse. So basically, this is a step in the right direction for the uninformed.



mshope10 said:

I'm glad they are showing off Nintendo tvii cause it's awesome for football games and sports trash talking others teams fans live is fun! And nobody knows about it and its free! Plus you can draw on the screenshots from nfl games its pretty cool.



PinkSpider said:

Will Europe ever get the Tvii option
Also nintendo need to incorporate cross platform chat, and keep up with xbox and ps4 if they want to be successful. I know they are doing things different to Microsoft and Sony but sometimes u need to do a few things similar



gatorboi352 said:

This kind of piggybacks off of the Gamepad article from yesterday but...

What Nintendo should have done, and should do going forward, is offer a Wiimote or Pro Controller with every Wii U. The Gamepad is just too limited. Oh and only one works per console. Nintendo should take the 'Kinect' approach with the Gamepad and while including one with every system, it needs to not be the default control scheme.



TingLz said:

@bugaham Does it really matter if they become curious? It's not like you can buy the Gamepad separately



gatorboi352 said:

Oh, also, TVii recently received an update that now has butter smooth scrolling and the ability to use the face buttons on the Gamepad. Now they just need the update that includes DVR support.



mostro328 said:

I made my own advertisement for wii u and have scatered them through out my job, its better than this



bugaham said:

@DarkwingLz Well, the main problem is that most people who think the Wii U is just an add on won't want to spend $300, especially if they think they can play all of the Wii U games even without the add-on (as there are a lot of stories from retail workers about customers who try to return Wii U games that didn't work on their Wii)



nathanbjohnson said:

What ever happened with TVii and TiVo integration? We were to get it by end of 2012, then March 2013, then it just vanished. Any word?



nathanbjohnson said:

...and does the GamePad TV remote control volume on an AV receiver yet? I assume most people with large HD TVs also have some type of sound system. If the remote can't provide at least the most basic functionality of a Harmony remote, it is really pretty worthless.....and what an awesome remote it could be. Wonder if they attempted to partner with Logitech on their Harmony line (for access to their extensive IR database)?



Nareva said:

And how does this magical infographic actually advertise to people? This is the only site where I see these things. You're preaching to the choir Nintendo.



IronMan28 said:

But Wii U games aren't good because they're on Wii U, obviously PS4/XbOne games are good because they're on those systems, though.



Nareva said:

Just put Mario in a cat suit all over the internet. Kids will want that.



Parasky said:

They still don't have support for TVii in Europe which is very stupid. But this infographic actually looks quite useful.



WingedSnagret said:

It's a nice thought, but a simple infographic ain't gonna do much I'm afraid. Hope I'm dead wrong on that nonetheless.



UTXGamer said:

"Nintendo TVii at no extra charge" probably means nothing to the average consumer given Nintendo has done absolutely nothing to show off that feature.



DIE4GOD said:

I wanna watch digital movies I down load from my PC, I don't care about tvii. My first PSP 10 years old can play digital movie why can't my Wii u do the same. Not even having blu-ray as well makes me made and jealous the other consoles have it.



Linkstrikesback said:

All the games that came out this year, and they choose to advertise using the one that failed to sell the wii u last christmas?

Brilliant thinking there Nintendo America...



Ryno said:

@DIE4GOD: Who doesn't have some other type of device for watching movies? The last thing I want to do is add wear and tear and heat to my video game console.

Anyway, I miss the days when Nintendo was in your face with their advertising like with the slogan _"Now You Are Playing with Power!" Nintendo wasn't messing around back then. This infographic is pretty weak.



Fazermint said:

"Play Wii games!"
This is why half of the population doesn't even know that Nintendo has a new console.



element187 said:

@LunaticPandora because there is more 2d Mario fans than 3D Mario fans, sadly.

Hence why Nintendo is trying to ease the 2D fans into 3D Mario. I think its a worthy attempt to bring them in. In the long term it will be best for us 3d Mario fans, as more sales for 3D Mario would encourage Nintendo to bring more.



WaveBoy said:


Those adds are so poorly designed, and here i thought the NSMB. series was minimal. This is just lazy. They'll never be able to top their Ads/commercials during those glorious NES & SNES days. the commercials + adds of the 2000's are so ridiculously Bland, lifeless, emotionless & boring it hurts,.....It really does, it's pathetic and an enormous step back. screw minimalism and this never ending 'clean' apple-inspired lazy effortless stream lined simple hipster junk. Talk about de-evolving. I predict every Cereal box in 10 years from now will be all-white boxes named in black acrylic text. No toocan Sam, Lucky the Lephrichaun, Trix the Rabbit, nothing.

I miss those larger than life, out of this world, colorful & vibrant, daring, INsane, cozy, exciting, ultra creative and imaginitive in your face Ads/commercials of the 80's and early 90's(this goes beyond just gaming). After the mid 90's commercials started to gradually go down the soggy tubes. These days? ugh! Who's in charge of this crap, i want to know. Miserable grannies and wine sipping soccer moms?

Oh well, thank goodness for YouTube, it's essentially a massive never ending nostalgic time capsule. I can find any commercial or nintendo advert known to Zeebs & man.



MadJay1664 said:

Why don't they do a miiverse art competition where you draw your favourite feature on Wii u. Then Nintendo could compile the best ones for an advert or info graphic!



SkywardLink98 said:

"Gamepad functions as TV remote control" When did it get to the point that this was all they could say about it



GamerJunkie said:

Super Mario 3D world is the only game that is a must have from what they listed.

Pikmin is a niche title as seen by poor sales, not many people enjoy that gameplay. wind waker is a remake, most that played it b4 don't want it, wii fit U isnt even out yet but its also a niche title aimed at overweight people.

tvii is worthless, xbox1 does what they are trying to do integrating tv and console together.

miiverse is a baby version of social sites. its fun to draw stuff while in games like mario 3d for me, but i never check the miiverse outside of games.

I would advertise "Plays games on gamepad while you are in bed/bathroom"

I'm just glad mario 3d is out, i actually use the machine. I used it in the past for amazon movies mostly, but now my PS4 has epix, ultraviolet/vudu, amazon, netflix, crunchyroll and crackle, so dont need wii u for "smrt tv" stuff anymore.



cactusjaq said:

I'm good with it! They needed to do something this year, and instead of all you guys complaining, go pick up Super Mario 3D World and invite friends over to try it... It sells the system! I now have 5 friends who are buying a Wii U this Christmas who were not thinking of getting it otherwise.



GamerJunkie said:

@cactusjaq Its not our job to sell the machine. I bought it and bragged about it a year to everyone already, up to them now.

I got that mario vs sonic olympic game and 0 players are online.... its a joke really. Brand new game where the online play is a big part of it to make it more fun competing against others from around the world, its the olympics!! And can't use online play at all so far.



Dezsi said:


Why sadly? Technically, 2D Super Mario games are Super Mario games. 3D Super Mario games have the same character and theme, but they are, in my view, not Super Mario games in that they are completely different, and not solely because of the shift in dimension.

Nintendo managed to pull off conserving the essence of Zelda in 3D Zelda games, but not in Super Mario.

The fun is still there in 3D Super Mario games, but the game mechanics are completely different. They are actually two very different genres. To each his own.



daveh30 said:

TVii will be cool when they add support for NHL games... until then, useless.



jjmesa16 said:

@ultraraichu Sadly I have never opened the Wii U chat app because I do not have any friends that own a Wii U. Skype would be a great addition. Also I'm highly doubtful that DVR controls are ever coming to TVii, as they got rid old the non functional DVR conrols on the last TVii update, but I hope they do. There is a lot that Nintendo could do with TVii but I'm afraid that Nintendo has forgotten about it along with Wii U Panorama View.



donkeykong64 said:

I strongly believe that nintendo should be more aggressive with their advertising. They need to show people why they NEED a wii u rather than a ps4 or xbone. They need a wii u for the consistently amazing games that they produce. Thats the difference between the wii u and other consoles. The games. So advertise them gosh darn it. Advertise similar to what Sega did back in the 90's. Then people will know about the wii u.



IceClimbers said:

Semi-unrelated, but Nintendo has partnered with Southwest Airlines in the US. To kick it off, Nintendo had Mario appear and give an entire plane-full of people Wii U systems (the NSMBU/NSLU bundle) for free! Now THAT'S advertising.



27ShowStopper said:

Where's the "Summer Update"? It was pushed back to fall and then we never got anything. The last update wasn't the summer update. Really hope it releases the same day as the 3DS Miiverse update.



Ichiban said:

Not bad, but i think Nintendo should use this opportunity to advertise the Wii U as the machine for blockbusters this Xmas. "You want to play the years hottest titles? Wii have U covered. Call Of Duty Ghosts, Assassins Creed 4, Batman Arkham Origins, and the highest rated game of any platform this summer: Super Mario 3D World. The REAL next gen is here...."
Cmon Nintendo dig your boots in a little!



QuickSilver88 said:


Check out Plex which is a free multiplayform media server. You can install on your pc and it will setup a local web service that youmcan access withmthe wiiU web browser and watch your videos thru the browser on tv or gamepad. I agree though in that I wish Nintendo or anyone would make a decent media player and put it on eShop for would be a hit to be sure.



FJOJR said:

TVii isn't that great to use anyways. There are apps on smartphones that do what it does but better.



Marioman64 said:

i love the tvii thing, lets me know what's on at a glance without scrolling through my guide



LunaticPandora said:

@yoshisaredragon You keep missing my point. They have OTHER exclusives they released this year which they could be advertising, but they're not, instead they're prioritising NSMBU and ignoring the other exclusives aside from the ones that have just been launched within one month of each other.

@siddyp00h And apparently you're also not bothering to actually read my post.



DarkNinja9 said:

see this is stuff that should of been put in front of stores months back as it shows what wii u has to offer



GN004Nadleeh said:

it still costs way too much for what is offered there especially when for only $100 more you can get the PS4, price matters almost as much as quality games



Eldoon said:

@GN004Nadleeh When you're putting down 300 bones on a console that supports backwards compatibility and has a pack-in game, it's actually quite a humble asking price.

I never thought I'd say it at this stage of the Wii U's market life, but I think it has the quality games to justify its purchase. 3D World was the tipping point.

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