Iwata: We Must Make Smart Devices Our Allies, Not Our Enemies

Nintendo President addresses the rise of mobile in recent investor Q&A

Nintendo President and CEO Satoru Iwata has spoken during an investor Q&A this week about the challenges Nintendo faces with mobile gaming on the rise.

Iwata noted that devices like tablets and smartphones shouldn't be compared with traditional systems, as dedicated gaming consoles offer “unparalleled fun” that mobile games could never match.

Iwata wasn't totally negative about smartphones and tablet devices, however; he was prepared to admit that these mobile formats have played a fantastic role in sharing content — such as Nintendo Direct news and upcoming software — via the likes of Twitter and Facebook:

For instance, those who are interested in the Animal Crossing series, but are not aware of Nintendo Direct might have seen a tweet about the video and the link to it on their Twitter timeline and actually accessed it on their smartphone. In this context, smartphones are nothing but our friend.

Above all, we have two things to do: to offer consumers gaming experiences which smart devices cannot realize and to actively try to make smart devices our allies, not our enemies.

What are your views on this topic? Does Iwata have a point when it comes to the difference in the quality of gaming on traditional and mobile platforms? Can Nintendo ever harness the power of Android and iOS to help promote its games? Let us know in the comments section, as always.

[via nintendo.co.jp]

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