This Christmas will be the Wii's fifth holiday at retail, and there's no doubt demand for the console has cooled in recent times. Nintendo president Satoru Iwata is keenly aware of this, and knows the machine needs a strong Christmas this year or it could find itself in trouble.
In a discussion with investors, Iwata observed that a higher percentage of the machine's annual sales will be concentrated during the Christmas period than in previous years, due to recent economic trouble. Iwata also acknowledged that if the Wii doesn't perform well during this high importance season it could put the machine in jeopardy:
Having said that, however, in that critical sales season, if everything doesn't go ahead just as we hope, and if we do not do anything about it, our platform business will be in trouble. We will need to prepare for such situations.