Nintendo of America has a new Vice President of Sales with a name that will be instantly familiar with fans of Mario. Before you get your hopes up, it's not who you think.

Doug Bowser - not that Bowser - joins Nintendo from Electronic Arts, where he was employed as Vice President of Global Business Planning. He will report to Scott Moffitt, Nintendo of America's Executive Vice President of Sales & Marketing.

Not wanting to miss a chance for some fun, the official PR makes mention of the fact that - arf! - he has the same name as Mario's arch-enemy:

Nintendo of America has hired a new Vice President to lead the United States sales organization with a name that's well-known in the Mushroom Kingdom. Effective today, Doug Bowser (no relation to the King Koopa and Mario's longtime nemesis) will oversee a variety of sales-related functions, including Sales, In-store Merchandising, Retail Strategy and Retail Marketing.

Here's what Bowser's new boss, the aforementioned Mr. Moffitt, had to say about the news:

Doug Bowser is an outstanding addition to our Nintendo team, as he brings a deep blend of both consumer package goods and video game sales experience. I know he will work tirelessly with our internal and external partners to ensure the broad Nintendo product lineup of hardware, software and accessories are strongly represented throughout U.S. retail points of distribution.

While part of us wants to believe that Nintendo of America only hired Bowser so it could make a joke about it, it would appear that Doug has a pretty solid track record. As well as working at EA, he was previously employed by Procter & Gamble and has a bachelor's degree in communications from the University of Utah.

Welcome to the team, Doug! We hope you're ready for hearing that same joke a million times every day.