Nintendo of France: Games Will Improve Wii U Sales, Not A Price Cut
Posted by Andy Green
Boost in 3DS sales attributed to first party releases
A lot has been said about the Wii U and its slow sales in 2013. For example, research emerged yesterday from ABI which claimed the success of Nintendo's new home console hinged on a price cut.
However, not everyone agrees with this statement. Speaking at GameStop's post-earnings financial call, the retailer's CEO Paul Raines said Wii U is struggling because its marketing is failing to convey the benefits of the GamePad to consumers.
He also said once more first party games emerge, the Wii U will "take off" and it seems Nintendo agrees with this particular statement.
In a recent interview with GameKult, Philippe Lavoué, Deputy Managing Director at Nintendo of France, said a price cut would not benefit Wii U sales much - what it needs is more games.
Here's what he had to say (translated from French):
Our belief is that sales react to the games lineup. Lowering the price, without any compelling software will produce nothing.
Our responsibility is to provide a solid games catalogue.
Lavoué pointed to the experience Nintendo had with the 3DS where sales were slow immediately after launch but picked up once more games became available:
When we lowered the 3DS model price, it didn’t have the effect we wished for. We only had a good improvement during half a month and then sales went back to the levels they were at before.
Price isn’t the only lever that we can use to drive sales.
Based on this it seems Nintendo isn't planning on cutting the price of Wii U to generate more sales but is instead focussing its efforts on getting more games - particularly first party exclusives - into the console's catalogue.
We know there is a Mario Kart title in the works for Wii U, as well as a 3D Mario and a Super Smash Bros. game. Pikmin 3 will be the next major first party title to be released on the system - it's currently down for a Q2 release.
Which games do you think Wii U needs most? Let us know in the comments below.