Comments 226

Re: Review: Yooka-Laylee (Switch eShop)

thiswaynow

From Digital Foundry:

"The waiting has paid off though. By and large, Yooka-Laylee presents a very stable 30 frames per second experience....You'll definitely get the best overall performance on PS4 or Xbox One, but Switch manages to get very close, which is an impressive feat. It looks and plays well when docked, and while gaming on the go, it offers an experience the other consoles can't compete with.... The bottom line is that if you were on the fence with this game, or worried that it may not run well on Switch, you can rest easy - Playtonic's port is well worth your time."

SOLD

Re: Review: Monopoly for Nintendo Switch (Switch)

thiswaynow

I much prefer digital versions of board games, so have bought this. I find them far more convenient than setting up boards and needing to keep track of everything myself. Definitely a case of needing to read the review in full, rather than look at the score. A lot of the items pointed out as a negative are a positive for me. £24.99 at smythstoys.com (UK)

Re: SuperData Says Nintendo Sold 2.4 Million Switch Consoles Worldwide in March

thiswaynow

@SLIGEACH_EIRE Regarding the success or failure of a console launch, I think that the sales trajectory after 3 months is a good indication of consumer reception. The Wii U hit a wall in month 3, and I'd consider that to be a failed launch. The team creating the marketing strategy for the Switch seem far more aware of the need to create sustained demand, and I'd expected to see plenty of third parties making decisions on 2018 releases for Switch around E3 this year. The PR around the console is very positive at this point, so that should help a lot.

Re: SuperData Says Nintendo Sold 2.4 Million Switch Consoles Worldwide in March

thiswaynow

The key thing for me is that the positive sales messages around this launch should change the narrative after two dismal console launches, which in turn should convince any third-party developers who are undecided on Nintendo support. In turn that should bring more game announcements, and that'll drive more sales and more third parties, and a positive cycle is in place. The first 6-12 months is key, and Nintendo seem to be heading in the right direction this time. The next key vital bit of positive PR would be a big, mainstream third party release selling big on Switch. A storming Fifa or even COD or similar for example would make the publishers sit up and take notice!

Re: Talking Point: The Nintendo Switch Super Bowl Ad Was a Huge Success, But Why?

thiswaynow

I spend a lot of time thinking about what makes some products (and messages) become vital, and others not. It's part of my day job. I think that the Switch will potentially become a huge hit by achieving two major factors: Firstly, it looks good, and not at all toy-like. It looks like cool technology, which means that people will want to show it off. Secondly, and on a related note, the nature of the device means that people will use it in public. They'll be playing their Switch at college, on the daily commute, at work, and in cafes. Because it's cool technology, they'll want to be seen using it. It's why the DS took off after the Lite redesign.This will do a huge amount of the ongoing marketing for Nintendo, for free. It's a big part of the reason for Apple's success, and I think that it'll help Nintendo to make the Switch a runaway success this time around.

Re: Video: Super Mario Run Commercial Is Packed With Sprinting But Light On Gameplay Footage

thiswaynow

Speaking as a marketing professional, I think they nailed it. They are trying to create a popular movement behind their most iconic IP that goes far beyond the detail of the game itself. I have a feeling that this will be the biggest mobile game in history, and the ad is certainly representing it as a social phenomenon.

As a gateway product to reintroduce the world to Mario, three months ahead of a new console launching alongside a new 3D Mario game, it looks like Nintendo remembered how to sell consoles.