The Nintendo Switch featured prominently during the recent Super Bowl (or Superb Owl, we're not sure yet) and the ad that featured it has been very well received by the press and the public. But why? What was it about this ad that went down so well where some previous efforts by Nintendo have fallen flat?

Make sure you check out the video above where Alex slaps on his analytical goggles and digs up over a decade of analysis skills thanks mainly to formal education.