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Video: Nintendo Wii Sports Club Trailer Goes For Cheesy Family Fun

Posted by Thomas Whitehead

Grandparents, kids and bland aspirational rock music ahoy!

Who remembers the marketing for Wii Sports? We sure do, because it did a rather effective job, in an over-nostalgic and excessively cheesy way, of showing how absolutely anyone could play Nintendo's motion controlled system. We saw young children, parents and grandparents united in some heartily fun Remote-waggling.

Of course, those adverts and posters also prompted much sniggering and cynical commentary, and while we do like poking a little fun at videos such as these — such large, tidy, brightly lit rooms filled with happy, beaming gamers! — we shouldn't forget that the Wii's greatest trick was bringing gamers of all skills together for some virtual tennis and bowling. It's easy to be snide, but when promoting the Wii U to families, adopting similar messaging for the Wii Sports Club games as that seen for Wii Sports makes a lot of sense.

Check it out below, and make sure you have a beaming / borderline maniacal smile next time you play a bit of motion-controlled tennis. It's how it's meant to be played, right?

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User Comments (51)

Guitardude7

#2

Guitardude7 said:

Well it certainly does a good job of explaining what's new and improved in this game....but it doesn't really aid uninformed consumers in figuring out the difference between the Wii and the Wii U.

rjejr

#3

rjejr said:

@WingedSnagret - 2006, except for the part where there was no online in 2006, which this trailer doens't emphasize enough, but at least it's in there.

I think I watched this in the eShop last night (or maybe it was Youtube from the Nintendo email) and it made me happy. I've been saying since before launch that Nintendo should push grandparents playing w/ their grandkids online. I was thinking more along the lines of tic-tac-toe, battleship and hangman while Uchating (whatever it's called) but this is a step in that direction. I'm sure Hasbro or whoever is working on Family Game Night 37 w/ videochat.

I can see all the old age homes getting ready to battle it out in bowling now, like in "Meatballs".

http://www.youtube.com/watch?v=e9mf3Bypyk8

jord91

#5

jord91 said:

Batman,call of duty and assasins creed reviews? When are they coming?the review schedule has been a complete joke lately,you used to be a really reliable site,im not so sure any more judging by recent trends...

LunaticPandora

#6

LunaticPandora said:

Ugh, I really wish Nintendo would stop chasing this crowd and making cheesy "happy family" ads. I haven't played wii sports with my folks since 2008.

LUIGITORNADO

#7

LUIGITORNADO said:

@LunaticPandora

That's what happens when the "core gamers" are too busy arguing over the graphical fidelity differences between PS4 and Xbox One by comparing some black dude's hair in a first person shooter.

DualWielding

#8

DualWielding said:

Gotta love the close up to the Wii U gamepad, like, it's not use for anything in this game but we gotta show it or else people will think they can play this on their regular Wiis

K-Gamer

#9

K-Gamer said:

Not a bad trailer, still a bit cheesy. The 24-hour pass is very interesting.

minotaurgamer

#10

minotaurgamer said:

Yeah because watching normal people having fun sucks right? It kinda shatter your geek castle in the air isn't?

yvanjean

#11

yvanjean said:

I played last night.... the online mode kinda suck.....in Tennis you only play one round.

AirElephant

#12

AirElephant said:

The problem with the commercial is that it doesn't answer the, "Don't I already have that on Wii?" question. Nothing in that commercial tells any of the grandparents that bought themselves a Wii, which now sits collecting dust on their shelf, why it is they need a Wii-U.

Nintendo is TERRIBLE at selling this thing. If Nintendo's marketing took the form of a person, I'd be checking its wrist for a pulse. Good god this outdated.

yvanjean

#13

yvanjean said:

The Graphic don't look that much better, the HD isn't noticable.
The cool thing is the 24 hour trial and the 1.99$ for 24 hours.
The 24 hours is not for a 24 hrs period but actually you get to play for 24 hours. If you purchase 24 hours of bowling you can play for months if you only play 1 hour a day.

AirElephant

#14

AirElephant said:

@ferthepoet

I know I tend to be down on Nintendo, but it comes from my frustration with them and not their wonderful games. But one only needs look at the sales of the Wii-U and what's happening with the PS4 and XB1 to see that the Wii-U is not going to make nearly the dent the Wii did.

Last year, when the Wii-U went on sale you could go into stores days afterwards and find them sitting on shelves. There was never, ever a shortage of machines. However, just TRY to get your hands on a PS4 or an XB1 and every last place is sold out. Every one. Both systems are due to continue to sell out all the way through Christmas.

The commercials for both make them look exciting and next-gen. Almost every day there are fresh stories on Engadget and other gaming sites about the systems and what new things they're offering. On the Wii-U sites like this one we are getting...? Weak commercials? One key game (SM3DW), a bunch of indie titles that are also going to be out on the other systems and smartphones, the lamest Virtual Console titles and no additional key first party games until at least March of next year?

Nintendo is in a serious, serious world of hurt and weak commercials for games that demonstrate games that look only slightly better than what the Wii could offer are hardly going to compel anyone, young OR old, to buy. All grandpa and grandma are going to hear this Christmas is, "Can I have an XBOX One or Playstation 4?! Please?!!"

unrandomsam

#15

unrandomsam said:

@minotaurgamer Watching other people do anything is not something I am interested in. I am quite happy to go bowling or play tennis (Or play golf or soccer). No interested whatsoever in watching anybody else do it regardless of how good they are at it or any other factors.

Watching advertisements is even worse. (It is deliberately allowing somebody else to try and manipulate you into doing something).

(Excluding perhaps the Last of Us though I suppose I would have got as much out of it watching someone else play it perfectly as playing it myself).

unrandomsam

#16

unrandomsam said:

Especially with sports the joy comes from playing for me. (And not computer games the real thing or nothing. Dunno about those executive golf games I have never tried one. But at least in those you actually hit the ball just like normal).

N64ever

#17

N64ever said:

Well you all may not like it but I think it's a very nice game and the online gaming is fun. It has also let my wife who can only stand with crutches get to enjoy playing bowling for the first time. She loves it and I am happy that she gets to enjoy playing with me. Don't diss Nintendo just because they made a game not appealing to your interest. Just pick up your controller and move on to a game you like.

Discostew

#18

Discostew said:

If people can tell the difference between a DS, DSLite, DSi, DSi XL, 3DS, 3DS XL, and 2DS, then they can tell the difference between a Wii and a Wii U.

ColdingLight

#19

ColdingLight said:

You know...to be honest, When I first heard that Nintendo was going to release Wii Sports with HD and Online I thought it was a great idea, just price it reasonably....But this is just way to asinine...You can rent the game for two dollars? Who would want to do that? Or, you can buy one of the two sports games that are available for ten dollars...That's way to much money. So, essentually if you plan on buying all five of those games then you're paying fifty dollars...Which is absurd. I say it's absurd because this is basically a tech demo for the original Wii...that came with the console for free.

Ok, let's be honest here, I doubt all of you would buy all five games, you'll probably download tennis or baseball or something. But still, that's still too much money. Nintendo...You should have just released a retail version of this game with all five games with HD + Online and priced it at twenty bucks. I think that would have been way more reasonable. 'Sigh'

DreMurf313

#20

DreMurf313 said:

@ColdingLight Hate to say it but you're 100% correct!! While I love my bowling, I can't help but feel ripped off due to one sport costing $10. & I thought Capcom was bad about their DLC!!

Warbeard

#21

Warbeard said:

I thought this was a very good commercial - no maniacal smiles or anything, how the h do you guys look when you play games with your family?

N64ever

#22

N64ever said:

Well my trial ran out. I am a little bummed. I tried switching too the Wii sports original and even resort but you don't realize how nicely redone the textures are in Wii sports club till you play the older versions. Guess its time to save up for the bowling game or wait for a bundle packaged version.

darthmawl

#23

darthmawl said:

People just dont understand those games... Im playing cod ghosts and my wife ask me to play on my ganepad cause she wants to watch tv. Im playing wii sports club and she takes the wii mote of my hands and plays for hours. You get the point? Nintendo makes games for everyone.

Darknyht

#24

Darknyht said:

I already have my Club Pass for bowling. Best $9.99 I have spent in a while. The improvement in the controls along with the increase in graphics (yes, I was still playing Wii Sports with the kids) make it well worth it. Not even counting the automatic controls for the kids to use (controller still a little big for them).

I cannot wait for Golf and Bowling to come out.

darthmawl

#26

darthmawl said:

@leon_x no . better. Back then you could hit anyway and would work. Now u need to aim a little more. Sooo that makes it better

yvanjean

#27

yvanjean said:

@leon_x You will need to get used to Tennis..... grandma and grandpa will not like the new version. Not pick up and play like Wii Sports.

But on the plus side the game as much more dept then before for gamers. I just wish they would have some tournament mode online and offline.

unrandomsam

#28

unrandomsam said:

@darthmawl Strange definition of "everyone" as it doesn't include me. (Last Nintendo game that I thought I wanted and after playing it I still thought the same was Sin & Punishment Star Successor which was ages ago). Loads more I thought I wanted and then bought and it turned out at least of 50% of the game was wasted and it was really short.

JaxonH

#29

JaxonH said:

@Guitardude7
Pretty sure we're not giving the average Joe enough credit here. Sure, the masses are ignorant but they're not stupid, and most people have a reasonable amount of deductive logic. Sure, most are ignorant to the fact Nintendo has a new console out, but most will figure it out pretty quick when they read "HD visuals", "online gameplay" and "Wii U- new low price $299.99". Knowing the Wii had none of those features, and that even at launch the Wii was only $250, I think they'll figure it out soon enough.

JaxonH

#30

JaxonH said:

@unrandomsam
Sin & Punishment: Star Successor was a fantastic game wasn't it! And hard, too. I loved that about it. Definitely one of the most under rated games on the Wii.

If I didn't already own a Wii U, I'd definitely be buying one now- there's just so many great games! NSMBU was a fine launch game, and did not disappoint by any means. Pikmin 3 was a breath of fresh air, and one of the most unique games I've ever played. Wonderful 101 was simply put, amazing. Splinter Cell Blacklist and Rayman Legends were both top-notch multiplats with a twist of the gamepad, and Monster Hunter 3 Ultimate, well, let's just say I'm at over 300 hours already. It's the perfect video game. And now with Super Mario 3D World and Wii Sports Club, I'm foaming at the mouth over here lol...

brandonbwii

#31

brandonbwii said:

Actually Wii Bowling HD, Toki Tori, and Deus Ex, despite all being ports of some fashion have brought me back to Wii U. Well, Batman helped as well but not quite as muc as the other three.

ikki5

#32

ikki5 said:

it never ceases to amaze me how much people whine and complain about prices.... $10 per sport, big whoop. Would you rather this game go free and then Nintendo start doing what Sony and MS are doing and charging monthly subscriptions to play your games online? I sure don't.

element187

#34

element187 said:

@LunaticPandora Nintendo advertises to this group because this group is the most uninformed about their products..... It would be a waste of money to advertise to you and I. We are at a Nintendo related news site. We know what games are coming out and when.

They have the right idea. Advertise this to parents, kids and grandkids, because their core gamers that love their timeless franchises probably already know what games are coming out.

Traxx

#35

Traxx said:

I always feel bad watchin those trailers since they remind me how dark, small and messy my living room is - and that I don't have any company...

Anyway, new customers or those who got rid from Wii in 2007 or so will sure get upset not to find a Wiimote in the package.

Antisham

#36

Antisham said:

@LunaticPandora If they stopped chasing the crowd, then they stop any chance of segmenting the market and keeping prospective customers happy. These people are their target, not necessarily you or me, it is a fairly direct advert for a particular consumer. I have no interest in it, but I still can appreciate how they have mediated the message.

Antisham

#37

Antisham said:

@element187 I totally agree with you. It is in their best interests to attend to ALL of the different product positions and the segment that they fit in to. If it was directed at me (someone who doesn't play Wii-Sports), the trailer would be entirely different. Nintendo's marketing is nicely traditional with a new experiential approach and something I think we can all appreciate!

Antisham

#38

Antisham said:

@Guitardude7 It is not a trailer for the Wii-U. Regardless of that, it is accentuated that the console IS the Wii-U with the titles and descriptions of the new features.

tom_q

#39

tom_q said:

So has anybody actually bought a whole sport yet? I am itching for more online tennis but I don't want to be the first sucker to do it.

sinalefa

#42

sinalefa said:

I remember when Sony tried to ape this kind of ads to support their Move controller. Now that was pathetic.

This one is clear and direct, as it should be. Even the prices are there for both the game and the machine.

So $10 per sport to play online is expensive but paying $60 yearly for CoD online is not? Not including paying for the online itself, as Microsoft does and Sony will soon do.

Alshain01

#43

Alshain01 said:

@sinalefa Paying $50 for a game we already own that still works with the Wii U is definitely a stretch. I can play Wii Sports Resort. All this gives is Online play and HD graphics. The online play isn't that great and for a game like this HD is unnecessary.

Monsti

#44

Monsti said:

This won't sell them any consols. The peoplein this commercial don't care about these upgrades...Still hoping they'll change their strategy soon. :/

Blue-Thunder

#45

Blue-Thunder said:

For an innovative company, Nintendo seem to be flat out of new ideas. I can't see family's or granny and gramps upgrading from the Wii or playing online.

Yeah lets get the new Wii its only £250 and the games are the same as before.

sinalefa

#46

sinalefa said:

@Alshain01

What I like here is that you can only buy the sports you like, so it is only $50 if you like all five. Personally I hated Boxing and barely played Baseball, so it would be $30.

Online play gives this a ton of replay value and as @N64ever mentions, when you put both games side by side on a flatscreen, the graphical difference is noticeable. There is also the Miiverse interaction for people who care.

But if you are happy playing Wii Sports Resort, then more power to you. Nintendo is not forcing you to buy it and you can still get up to five 24 hours free trials.

pukka-pie

#47

pukka-pie said:

@Falco I hardly think saying 'the games are the same as before' is fair considering it's just a few re-releases of some popular games. Frankly I do not understand why there is a stigma to re-releasing games.

Blue-Thunder

#48

Blue-Thunder said:

@pukka-pie
I think you missed my point. The advertisement is aimed at older people and families. They already have Wii Sports and they will not buy it again. I certainly couldn't see them buying a new console to play a game they already own.

To me remakes are an easy way for Nintendo to supposedly get new games for Wii U. The games aren't new and I personally think Wii Sports Club is more than a little overpriced.

@ nintendolife How about a 'page-up, page-down button on the mobile site? It's badly needed.

retro_player_22

#49

retro_player_22 said:

I might get this just for Bowling and Tennis as my girlfriend and I enjoy those two the most. My girl and I are planning to play these online against my friend and his girlfriend once these release. Can't wait.

BulbasaurusRex

#50

BulbasaurusRex said:

@ColdingLight You forget that it now has MotionPlus controls, which means it's no longer the tech demo it once was. Personally, I think that's the best part of this remake.

Sure, Wii Sports Resort has MotionPlus as well, but the sports on offer there generally weren't as good with the major exception of Swordsplay. Golf was a repeat, so just don't buy that one, but I much prefer real Tennis over Ping Pong and also find Bowling and Baseball in WS much more enjoyable that just about all of the other "sports" in WSR. I never could get into Boxing, but it too was very fleshed out for those that do enjoy it.

ColdingLight

#51

ColdingLight said:

@BulbasaurusRex Oh god...I guess I missed that...Doesn't that make it even more unappealing? I say that because MotionPlus is still kinda obscure and not very well known. Or atleast to casual gamers it isn't....Which is the targeted demographic for this game...'Sigh'...Nintendo...You're getting pressed by both ends...

Also, the Swordplaying game in Wii Sports Resort was pretty kickdonkey.
Please watch the profanity — TBD

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