News Article

Nintendo UK Launches Online Retail Store

Posted by Thomas Whitehead

Offering consoles, the latest titles and some extras

Nintendo UK has today launched an online store that offers a large range of games, consoles and some gift ideas. It's an intriguing move by the regional team, offering its own online store of physical products alongside conventional retailers. The stock is primarily focused on products developed, published or distributed by Nintendo, with few examples that are entirely third-party.

There's a fairly broad range on offer, from the current-day Wii U and 3DS consoles and some related bundles, to the Wii Mini — but not the traditional Wii model — and pre-orders for the rather attractive Legend of Zelda strategy guide set. Prices are typically what we'd consider to be the full recommended price in the UK, though Nintendo's official stance is that retailers set their own prices. The store is short on promotional offers, with the possible exception of the ability to pre-order a limited edition Pokémon X & Y 3DS XL with a copy of either game for a discounted price of £199.99, a £20 saving. Certain products, particularly those that have a higher profile or price, also come with free next day delivery.

While Nintendo UK has forged positive partnerships with retailers such as GAME and, most recently, Tesco, the move to launch its own online retail store makes clear that it wants to miss no opportunities to reach customers. It's still a first, however, and this store is far more current and up to date than its Nintendo of America equivalent, selling the company's most important products; equivalents for other European countries don't appear to be live as yet, either.

If you're in the UK or elsewhere and just curious, check out and share your views on it below.


From the web

User Comments (50)



VoiceOfReason said:

Hey, just noticed. You can navigate games by character, and Professor Layton is the fourth choice! Nice to see some love for the good Professor!



Emblem said:

The prices are full rrp, no one who shops online is going to use this site unless they have exclusive pre-order stuff or attractive deals. Amazon, Play, Shopto and pretty much every other online store always undercuts rrp by at least £5 which is why they dominate the market.

Its a start at least but they really need to get with the times.



Pj1 said:

Very disappointing, Nintendo could have sold great merchandise on this site but there is nothing on there that grabs my attention. I also agree with the above comment.



FritzFrapp said:

It's about ******* time!
Now if they could get in stock some GameCube games that are going for silly money on eBay...



FritzFrapp said:

Oh my word....things are selling out already? No more 3DS cradles and chargers left or some of the Nintendo Selects Wii games!

This is Nintendo, we're talking about! Surely they can get more stock?!!! Jeez...



Peach64 said:

The usual ridiculous prices they have in their eShop now carried over to physical release. No online retailer sells at RRP, so why does Nintendo? Pokemon XY for £28.49 from Grainger Games or £40 from Nintendo?



LunaticPandora said:

@Beta Yeah, but I mean even 1st party DS titles are full RRP Mario 64 DS and Mario Kart DS, and then there's Pokemon: Typing Adventure for £50 - they've got to be nuts, they aren't offering any discounts at all.



cookiex said:

Do they ship outside of UK? If so I could take advantage of this with the weak pound (or maybe not if it isn't cheaper than what Amazon UK is offering).

Edit: Apparently they don't. Oh well.



WiiLovePeace said:

That looks awesome! I hope Nintendo roll this out worldwide. Now just give me the ability to preorder digital games via the eShop & it'll all be grand



MrGawain said:

I would like to see an increase of non game items, such as hats, toys, t-shirts, figures- Pokémon, Animal Crossing, and Mario- I need different ideas for my Nephew and Niece at Christmas.



Quickman said:

Someone should tell them that you can buy Nintendo Land from Amazon UK for £14.99



FishieFish said:

Everything is too overpriced.

You can get most of these for half of the price on Amazon and such.



cmk8 said:

Had a quick look, was hoping for some stuff that might be limited edition and unique to their shop. Maybe in the future.
How about a Wario wiimote!?



Doma said:

Metroid: Other M, £44.99 from Nintendo. £5 everywhere else...



Mk_II said:

Looks like that new head of Marketing for Nintendo UK is really stepping up the effort. Good show!



FritzFrapp said:

You know the prices are high when they make even Game look cheap.

Is the UK store run by Littlewoods? Ouch!



Hit-Girl said:

Wouldn't you? If it was your company, you'd get everything you can from it. It's a great little site and one they didn't need to give us.



Quickman said:

Bet they wish that they had held on to a few copies of Metroid Prime Trilogy...



GamerZack87 said:

Whoa, that's fantastic! I'll be sure to check out the Aussie version when it launches five years from now!



FlaWiio said:

Hope they'll put action figures and plushes too, also... when will be available in Italy!?



PinkSpider said:

Yea good luck competing with the likes of and zavvi or even amazon with those obsurred prices



edhe said:

New Super Mario Bros. Wii - £44.99
Pikmin 3 - £39.99
Wondeful 101 - £39.99
Metroid Other M - £44.99

The WiiU prices are quite reasonable. It's only the Zelda, Mario and big 3rd party games like Monster Hunter which are priced excessively. But to charge £40+ for a Wii game is ridiculous.



chibichibi said:

@Yasume Learn what? Nintendo, I'm sure, is quite happy if people are willing to pay more than necessary to buy Nintendo products from them.



BestBuck15 said:

To all the people whinging about the prices being expensive. Have a think about it, why is this do you think? It's business. if Nintendo sell stuff cheap from the Nintendo shop, all the companies Nintendo, supply Nintendo products to, are going to kick of and probably stop selling Nintendo products because they'll accuse Nintendo are undercutting them. So Nintendo have to sell stuff full whack. Simples.



Laxeybobby said:

Sorry but this site is not going to change my buying from the likes of; or as all three of these sites are £5-£10 cheaper and all provide free delivery. Game even give points toward money off future games.
Your mad to pay the Nintendo Shop prices, unless you have money to burn.
In response to those that justify the Nintendo high prices by saying these other online retailers will kick of and probably stop selling Nintendo products because they'll accuse Nintendo are undercutting them. Nintendo shop doesn't have to undercut them they just have to match or be close enough in the ballpark for people to consider them a viable choice..

Leave A Comment

Hold on there, you need to login to post a comment...