Part of Jedward's joint role as face of Nintendo UK is, naturally, to draw attention to the company's fantastic line-up of games from users who might not normally be into gaming. This video below is a perfect example.
At a recent canvassing event for Dragon Quest IX, the talented twins took to the stage dressed as their Dragon Quest characters to the sound of screaming teenage girls. Advertising doesn't come much more surreal.
This is just the latest part of Nintendo's Christmas campaign that also features Dame Helen Mirren, Sir Terry Wogan and tiny Geordie pair Ant and Dec.