Nintendo usually announces Directs around 24 hours beforehand, so many fans were waiting expectantly for some kind of confirmation yesterday - confirmation which never came, despite a couple of false starts.
However, while Nintendo hasn't made any kind of announcement yet, it has certainly fanned the flames - quite literally, in fact.
The company has been posting cryptic tweets for a while now, including these examples:
However, it was this image of Chibi Robo on fire that really got pulses racing:
When that tweet was deployed many assumed that the announcement would shortly follow; the hype got so extreme that even other companies got in on the act:
Despite expectations reaching boiling point, no Direct has been confirmed as yet. Maybe we'll know later today - or maybe Nintendo will just issue a few more teasing tweets and break the internet instead.